American Express Launches the Largest Ever Interactive TV Advertising Campaign New Branded Channel will serve as “Always On” Brand Hub Business Wire NEW YORK -- November 21, 2012 American Express and BrightLine announced today the rollout of the largest Interactive TV campaign ever executed, including an “always-on”, unified destination point that can be accessed by multiple cable and satellite providers. The AMEX Channel will enable American Express Cardmembers and prospects to have an interactive on-demand viewing experience that matches consumers’ evolving TV viewing behaviors. The nationwide interactive TV channel will reach more than 50 million households in the United States. Viewers can access it through various gateways including clickable overlays that will air alongside some American Express commercials, dedicated channel positions, channel guide listings, interactive banners and more.The AMEX Channel has been designed to function as an evolving resource for Cardmembers and prospects by enabling them to visually explore the American Express experience via shared member stories, games, special offers and more on the big screen.The channel will have a consistent presence and frequently update to keep the American Express community informed, entertained and connected. “As technology advances at an unprecedented rate and consumer expectations rapidly evolve as a result, businesses must adapt,” said Lou Paskalis, Vice President of Global Media Content Development and Mobile Marketing, American Express. “At American Express, we strive to be at the forefront of that transition by delivering opportunities and services to our current and future customers. This era of continuous digital innovation has allowed us to create a versatile platform to engage audiences in new and exciting ways. The AMEX Channel will deliver for us an ‘always on’ means for showcasing our services, within the television medium, shortening the pathway from discovery to engagement. We are pleased to be working with BrightLine in this initiative and appreciate the dedication that they and our communications planning agency, Mindshare, have exhibited in helping us to achieve our vision in the advanced television space.” “The interactive TV experience will allow viewers to explore the benefits of membership, discover what cards are right for them, play games, find out what is new from American Express and watch original content. The experience is designed to connect with viewers in all the ways we know they now use their remote control and it represents a leap forward in TV advertising,”said Jacqueline Corbelli, Founder, Chairman and CEO, BrightLine. About American Express® American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and help build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, linkedin.com/companies/american-express, twitter.com/americanexpress, and youtube.com/americanexpress. Key links to products and services:charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card. About BrightLine BrightLine is the leading provider of interactive television solutions for entertainment and advertising. BrightLine creates experiences that transform passive televised advertising or programming into dynamic, viewer-driven brand interactions that generate superior consumer involvement and ROI.BrightLine’s proprietary iQ™ software suite aggregates consumer behavior trends and historical program results to inform the design implementation of integrated, data-driven advertising and programmatic experiences. BrightLine has become the industry standard and currently delivers interactive advertising to over 225 million television sets across the United States. BrightLine’s platform agnostic In-Television™ solutions have launched on cable, satellite and telco TV providers, connected televisions, game consoles, mobile phones and tablets. BrightLine's work has also reached over 20 countries around the globe. BrightLine has designed and executed nearly 500 interactive television solutions for top marketers including but not limited to, American Express. To learn more about how BrightLine is revolutionizing television advertising, please visit www.brightline.tv. Contact: Media: BrightLine James Pearson, 646-390-0083 Director of Corporate Communications email@example.com
American Express Launches the Largest Ever Interactive TV Advertising Campaign
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