comScore Forecasts 17 Percent Growth to $43.4 Billion for 2012 U.S. Holiday E-Commerce Spending

 comScore Forecasts 17 Percent Growth to $43.4 Billion for 2012 U.S. Holiday
                             E-Commerce Spending

First 18 Days of November Post Strong Online Spending with $10 Billion in
Sales, up 16 Percent vs. Year Ago

PR Newswire

RESTON, Va., Nov. 21, 2012

RESTON, Va., Nov. 21, 2012 /PRNewswire/ -- comScore (NASDAQ: SCOR), a leader
in measuring the digital world, today reported holiday season retail
e-commerce spending for the first 18 days of the November – December 2012
holiday season, as well as its official spending forecast for the season. For
the holiday season-to-date, $10.1 billion has been spent online, marking a
16-percent increase versus the corresponding days last year. Thursday,
November 8 has been the heaviest online spending day of the season to date at
$829 million.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

2012 Holiday Season To Date vs. Corresponding Days* in 2011

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Locations

Source: comScore, Inc.
                        Millions ($)

Holiday Season to Date   2011     2012      Percent Change
November 1 – 18          $8,769   $10,135   16%

*Corresponding days based on corresponding shopping days (November 3 thru
November 20, 2011)

"The 2012 online holiday shopping season is off to an encouraging start with a
16-percent growth thus far," said comScore chairman, Gian Fulgoni. "Recent
5-year highs in consumer confidence and early retailer promotions appear to be
serving as wind in the sails for the beginning portion of the holiday season,
with consumers opening up their wallets early and often. This spending growth
also reflects the continuing channel shift to online as consumers increasingly
opt for the attractive pricing, convenience and product selection it offers."

comScore 2012 Holiday Online Retail Spending Forecast
The official comScore 2012 holiday season forecast is that online retail
spending for the November – December period will reach $43.4 billion,
representing a 17-percent gain versus year ago. This strong growth rate
represents an improvement compared to last season's 15-percent increase. It is
also far ahead of the retail industry's expectation for a 4.1-percent increase
in consumers' overall spending this holiday season.

Online Non-Travel (Retail) Holiday Consumer Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home & Work Locations

Source: comScore, Inc.
                                  Billions ($)
                                  2011   2012   Pct Change
January – October Actual          $124.3 $143.9 16%
Holiday Season Forecast (Nov-Dec) $37.2  $43.4* 17%*

* Forecast

"The strength leading up to and during the holiday season-to-date, in addition
to a maximum 32 shopping days between Thanksgiving and Christmas, provide the
basis for what we view as a fairly optimistic outlook for the 2012 online
holiday shopping season," added Fulgoni. "Accounting for these factors,
comScore forecasts a healthy 17-percent growth rate to $43.4 billion in online
spending for the months of November and December. This would put an
exclamation point on what has already been a strong year for retail
e-commerce."

Weekly Online Holiday Retail Sales
Please visit this link to view the weekly online holiday retail sales chart:
http://www.comscore.com/Insights/Press_Releases/2012/11/comScore_Forecasts_17_Percent_Growth_for_2012_U.S._Holiday_E-Commerce_Spending

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and preferred source of digital business analytics. For more
information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.

Website: http://www.comscore.com
Contact: Andrew Lipsman, comScore, Inc., +1-312-775-6510, press@comscore.com
 
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