Academy Award® Winner William Joyce Shares His Story on DreamWorks Animation’s “Rise of the Guardians” 3D Animated Film

  Academy Award® Winner William Joyce Shares His Story on DreamWorks
  Animation’s “Rise of the Guardians” 3D Animated Film Opening Today

  The Guardians -- Santa Claus, Tooth Fairy, Easter Bunny, Sandman and Jack
   Frost Emerge from Print onto the Big Screen in Theatres Across the Globe

Business Wire

SHREVEPORT, La. -- November 21, 2012

On the opening day of DreamWorks Animation SKG, Inc.’s (NASDAQ: DWA)
much-anticipated “Rise of the Guardians”, William Joyce, an Academy
Award®-winning filmmaker and #1 New York Times best-selling author, today
shared why he chose DreamWorks Animation to bring his characters to life, what
inspired him to write the epic adventure and his role with the film overall.

William Joyce stands among the Guardians from the newly released "Rise of the
Guardians" film (Photo ...

William Joyce stands among the Guardians from the newly released "Rise of the
Guardians" film (Photo: Business Wire)

“Rise of the Guardians,” which features the voices of Chris Pine, Alec
Baldwin, Jude Law Isla Fisher and Hugh Jackman, tells the story of a group of
heroes – Santa Claus, the Tooth Fairy, the Easter Bunny, the Sandman, and Jack
Frost – each with extraordinary abilities. When an evil spirit known as Pitch
lays down the gauntlet to take over the world, the immortal Guardians must
join forces for the first time to protect the hopes, beliefs and imagination
of children all over the world.

Joyce began his relationship with DreamWorks Animation several years ago after
receiving a tremendous amount of interest from Hollywood studios to adapt his
books into a feature film. His choice was easy. The author and the studio
shared the same vision: neither wanted a traditional adaptation of the book
into a movie form. Rather, they wanted to create a unique story featuring the
same characters, but set 200 years after the version of events laid out in
Joyce’s best-selling Simon & Schuster Guardians of Childhood book series.

“I wanted to set up the world in the books and then show how they deal with
their lives in the movie when their ancient enemy returns in Rise of the
Guardians,” said William Joyce, creator of The Guardians series and an
executive producer of the film. “I didn’t want to be stuck trying to be true
to something we’d already done. No studio in town wanted to do both the books
and movies this way. DreamWorks Animation was the only studio who liked the
idea of them being separate. They liked the idea that the audience would have
a surprise narrative they would be experiencing for the first time. Director
Peter Ramsey shared my vision and helped transform the Guardians from books to
the big screen.”

“Bill Joyce is a master storyteller and the mythology that he created in his
book series has inspired our creative team at DreamWorks Animation,” said Bill
Damaschke, chief creative officer at DreamWorks Animation. “There is perhaps
no more collaborative medium than the art of animation and we are thrilled to
have had the unique opportunity to work closely with Bill Joyce to bring the
individual stories of the Guardians together for the first time on the big
screen.”

Joyce plans to write 13 books in his series, including picture books and
novels that tell the story of these classic childhood heroes. The movie is
really just one moment in a much larger narrative that Joyce is shaping.
William Joyce’s daughter Mary Katherine inspired him to do the series when she
asked if Santa Claus and the Easter Bunny knew each other. This question
sparked his creativity which became the common thread of the book series and
central theme behind the animated film. He hopes these stories will speak to
children of all ages who are trying to make sense of the characters.

Joyce added, “My vision is to explain the mythology for these classic
characters in picture, film and story form. This movie is just the beginning.”

About Dreamworks Animation

DreamWorks Animation creates high-quality entertainment, including CG animated
feature films, television specials and series and live entertainment
properties, meant for audiences around the world. The Company has world-class
creative talent, a strong and experienced management team and advanced
filmmaking technology and techniques. DreamWorks Animation has been named one
of the "100 Best Companies to Work For" by FORTUNE® Magazine for four
consecutive years. In 2012, DreamWorks Animation ranks #14 on the list. All of
DreamWorks Animation's feature films are now being produced in 3D. The Company
has theatrically released a total of 24 animated feature films, including the
franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your
Dragon. The Company's theatrical releases for the current year are Madagascar
3: Europe's Most Wanted on June 8, 2012 and Rise of the Guardians on November
21, 2012.

About William Joyce

William Joyce has achieved world-wide recognition as an author, illustrator
and pioneer in the digital and animation industry. In February 2012, he won an
Academy Award for “The Fantastic Flying Books of Mr. Morris Lessmore,” an
animated short film about the curative powers of story. Working with his team
at Moonbot Studios, Joyce also created two best-selling, interactive iOS Apps,
“Morris Lessmore” and “The Numberlys.” In past two years, he has also written
seven hard copy Simon & Schuster children’s books including “The Fantastic
Flying Books of Mr. Morris Lessmore,” “The Man in the Moon,” “The Guardians of
Childhood,” “The Sandman: Story of Sanderson Mansnoozie, "Toothania: Queen of
the Tooth Fairy Armies," “Nicholas St. North and the Battle of the Nightmare
King,” “E. Aster Bunnymund and the Warrior Eggs at the Earth’s Core!” Named by
Newsweek magazine as “One of the 100 people to watch in the new millennium”,
Joyce has been heavily involved in the world of digital animation from its
full-scale inception at Pixar Animation. His projects have been produced by
nearly every major film studio including Disney, 20^th Century Fox and
DreamWorks Animation. His feature films and television shows include the films
Robots and Meet the Robinsons and the television series Rolie Polie Olie for
which he won three Emmy Awards.

Joyce was an executive producer of the animated feature, “Rise of the
Guardians,” for DreamWorks. Additionally, he is the writer, producer, and
production designer on the Fox Studios feature film, Epic, based on his book
The Leaf Men. Epic is scheduled for a summer 2013 release. The combined box
office total of the films he has originated or been an integral part of is
close to a billion dollars. All five of his feature films have earned over
$100 million worldwide. Both of his television series achieved worldwide
status, the rarest and most difficulty level of achievement in broadcast
television.

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Contact:

H3O Communications
Kara Ivy Goldberg, 415-882-8807 (office)
203-246-6896 (cell)
kara@h3ocommunications.com
 
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