ePrize Sees Increases in Consumer Engagement for Holiday-Themed

ePrize Sees Increases in Consumer Engagement for Holiday-Themed
Social Campaigns 
Brands Using Social With Holiday Campaigns Result in 30 Percent More
DETROIT, MI -- (Marketwire) -- 11/21/12 --  It's not just the most
wonderful time of the year; it also happens to be one of the most
competitive...for brands, that is. ePrize, the leader in
multi-channel engagement, today announced that consumers spend an
average time of 10 minutes, 20 seconds with brands running a holiday
campaign powered by the company's social platform. Consumers are also
returning an average of 6.28 times when an instant win component is
included. Overall, holiday-focused programs containing a social media
element are resulting in approximately 30 percent more campaign
visits than those without a social element. 
"Q4 is always the busiest time of the year for consumer-facing
brands," said Matt Wise, ePrize CEO. "Brands are looking for new and
innovative ways to build relationships with consumers and ultimately
gain share of wallet. As consumers rush through the holiday season,
our stats show that brands are benefitting from this extended online
engagement along the consumer's path to purchase."  
ePrize will power dozens of holiday-themed gamification and social
campaigns for brands this year, showcasing a growing trend. Examples
of brands launching holiday campaigns powered by ePrize this season

--  On November 13, Kirkland's launched a virtual living room campaign
    through which consumers can visit a microsite, mobile site or the
    company's Facebook page. Using gamification tactics, the campaign
    incents individuals to engage in Christmas tree decorating using
    Kirkland's products or to take a personality test that provides gift
    recommendations. Both activities earn participants multiple entries
    for the chance to win a $10,000 Kirkland's shopping spree. Site
    visitors can also earn entries by socially sharing the campaign or
    taking a poll. And, to keep consumers coming back, they have the
    chance to play one instant-win game per day for Kirkland's products.
--  NESTLE(R) TOLL HOUSE(R) capitalized on the "cookie swap"
    tradition of the holidays with a Facebook engagement program rewarding
    consumers with product coupon
s and sweepstakes prizes. The more fans
    shared with their Facebook friends, the more chances they had at
    winning. With every three successful cookie swaps, consumers unlocked
    a new sweepstakes level -- and at each of the three sweepstakes
    levels, there was a unique prize to win, including the chance to win
    $5,000. With nearly 50,000 registrations, 30% returned to engage
    friends with the Facebook app.

The campaigns mentioned above are just two examples of brands looking
to extend engagement with consumers this year through ePrize's
multi-channel technology. ePrize's mobile engagement and social
loyalty tactics have been proven to double or even triple basket
size, and can be seamlessly integrated into a brand's social, mobile
and web properties through ePrize's proprietary technology. 
About ePrize
 ePrize is the global leader in digital and mobile
engagement. The company's multi-channel engagement solutions enable
the world's largest brands to continue the dialogue from web to
social to mobile, all the way to POS on a single unified platform.
Last year, more than 50% of the Fortune 500 and many world-class
agencies relied on ePrize's creative, technology and legal services.
Since 1999, ePrize has created thousands of promotions, CRM and
loyalty campaigns in 44 countries for clients like Coca-Cola,
Microsoft, The Gap, MillerCoors, Lenovo, NHL, Yahoo!, P&G and AT&T.
Headquartered in Detroit, ePrize also has offices in New York,
Chicago, Los Angeles and Seattle. ePrize acquired a division of
Apollo Data Technologies in 2011, and Cellit, a mobile solutions
company, in 2012. Catterton Partners, a consumer-focused private
equity firm, acquired ePrize in August 2012. 
Media Contact: 
LaunchSquad for ePrize
Hela Sheth
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