Thanks Western Canada, President's Choice® Children's Charity raised more than $560,000 during recent campaign

Thanks Western Canada, President's Choice® Children's Charity raised  more 
than $560,000 during recent campaign 
Funding will go to help children with physical and developmental disabilities 
and to support community nutrition programs aimed at fighting childhood hunger 
CALGARY, Nov. 21, 2012 /CNW/ - President's Choice® Children's Charity is 
proud that its two-week Lay Down A Toonie, Lift Up A Kid™ customer campaign 
in Western Canada, held at participating Real Canadian Superstore®, Real 
Canadian Wholesale Club®, Extra Foods® and nofrills® stores raised more 
than $564,000. One hundred percent of funds raised will go toward supporting 
families in British Columbia, Saskatchewan, Manitoba and Alberta, whose 
children have physical or developmental disabilities, as well as nutrition 
programs aimed at fighting childhood hunger. 
"We sincerely appreciate the generosity of our customers and colleagues across 
Western Canada," Marlin Krieger, member of President's Choice(®) Children's 
Charity Board of Directors and regional vice-president, Western Canada, Loblaw 
Companies Limited (Loblaw). "By raising over $564,000 in just two weeks, 
Western Canadians confirmed that they share our commitment to helping children 
across our region." 
The Lay Down A Toonie, Lift Up A Kid™ customer campaign is just one of many 
initiatives that Loblaw and its banners use to raise funds for the President's 
Choice(®) Children's Charity. To date in 2012, thanks to the generosity of 
customers, donors and the support of vast network of employees, the 
President's Choice(®) Children's Charity awarded a total of more than $1.6 
million to some 304 families across Western Canada and another $963,000 to 
Western Canada nutrition programs. 
"President's Choice® Children's Charity is committed to helping kids across 
Canada live to their fullest potential," said Peggy Hornell, executive 
director, President's Choice® Children's Charity. "Through our grants for 
disability and donations to nutrition programs, we want to help as many 
children as possible - ultimately having a positive impact on the next 
generation of Canadians." 
Loblaw created President's Choice(®) Children's Charity to empower its store 
colleagues and its franchisees and their employees to assist families in 
communities that Loblaw is a part of. In 2011, President's Choice(®) 
Children's Charity proudly granted more than $13.3 million nationally, 
supporting more than 4,000 nutrition programs and providing grants to more 
than 1,800 families whose children have physical or developmental disabilities. 
Real Canadian Superstore®, Real Canadian Wholesale Club®, Extra Foods® and 
nofrills® are corporate and franchise banner stores of Loblaw.. Fundraising 
initiatives in support of President's Choice(®) Children's Charity are just 
one example of how the company continues to be active in communities on a 
national, regional and local level. 
For more information about President's Choice(®) Children's Charity and to 
apply for a grant, please visit www.pc.ca/charity or call 1-800-361-1168. 
About President's Choice(®) Children's Charity
President's Choice(®) Children's Charity is committed to helping children 
across Canada, with a focus on children with disabilities and on childhood 
nutrition. The Charity's cost of administration and operations is funded by 
Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated 
goes to helping children. The Charity offers funding across Canada, and grants 
are awarded in the region in which they are raised. Since 1989, the Charity 
has awarded more than $72 million, reaching more than 10,000families and 
4,000 nutrition programs. For more information on President's Choice(®) 
Children's Charity or to donate online, visit www.pc.ca/charity. 
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
135,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(® )and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(® )points loyalty 
program. 
Or to schedule an interview: 
Loblaw Public Relations on behalf ofPresident's Choice®Children's Charity 
pr@loblaw.ca (905) 459-2500 
SOURCE: Loblaw Companies Limited 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/November2012/21/c2120.html 
CO: Loblaw Companies Limited
ST: Alberta
NI: RET FDR  
-0- Nov/21/2012 14:59 GMT
 
 
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