Thanks Atlantic Canada! President's Choice® Children's Charity raised more than $320,000 during recent campaign

Thanks Atlantic Canada! President's Choice® Children's Charity raised more 
than $320,000 during recent campaign 
Funding will go to help children with physical and developmental disabilities 
and to support community nutrition programs aimed at fighting childhood hunger 
HALIFAX, Nov. 21, 2012 /CNW/ - President's Choice(®) Children's Charity is 
proud that its two-week Lay Down A Toonie, Lift Up A Kid™ customer campaign 
across Atlantic Canada, held at participating Atlantic Superstore®, 
nofrills®, Cash & Carry, Dominion® (in Newfoundland and Labrador), and 
SaveEasy® stores, raised more than $320,000. One hundred per cent of funds 
raised will go toward supporting families in Atlantic Canada whose children 
have physical or developmental disabilities, as well as nutrition programs 
aimed at fighting childhood hunger. 
"We sincerely appreciate the generosity of our customers and colleagues in the 
entire region," said Colin Nicolle, board member of President's Choice® 
Children's Charity and vice-president, Pricing and Promotions, Atlantic 
Canada, Loblaw Companies Limited (Loblaw). "By raising over $320,000 in just 
two weeks, Atlantic Canadians confirmed that they share our commitment to 
helping children in every province in our region." 
The Lay Down A Toonie, Lift Up A Kid™ customer campaign is just one of many 
initiatives that Loblaw Companies and its banners have in place to raise funds 
for the President's Choice(®) Children's Charity. To date in 2012, thanks to 
the generosity of customers, donors and the support of a vast network of 
employees, the President's Choice(®) Children's Charity granted/donated a 
total of more than $688,000 to 139 families across the region and another 
$866,000 to nutrition programs in all four provinces. 
"President's Choice® Children's Charity is committed to helping kids across 
Canada live to their fullest potential," said Peggy Hornell, executive 
director, President's Choice® Children's Charity. "Through our grants for 
disability and donations to nutrition programs, we want to help as many 
children as possible - ultimately having a positive impact on the next 
generation of Canadians." 
Loblaw created President's Choice(®) Children's Charity to empower its store 
colleagues and its franchisees and their employees to assist families in 
communities that Loblaw is a part of. In 2011, President's Choice(®) 
Children's Charity proudly granted more than $13.3 million nationally, 
supporting more than 4,000 nutrition programs and providing grants to more 
than 1,800 families whose children have physical or developmental disabilities. 
In Atlantic Canada, Loblaw corporate and franchise banner stores include 
Atlantic Superstore®, nofrills®, Cash & Carry, Dominion® (in Newfoundland 
and Labrador) and SaveEasy® Fundraising initiatives in support of 
President's Choice(®) Children's Charity are just one example of how the 
Company and its banners continue to be active in communities on a national, 
regional and local level. 
For more information about President's Choice(®) Children's Charity and to 
apply for a grant, please visit www.pc.ca/charity or call 1-800-361-1168. 
About President's Choice(®) Children's Charity
President's Choice(®) Children's Charity is committed to helping children 
across Canada, with a focus on children with disabilities and on childhood 
nutrition. The Charity's cost of administration and operations is funded by 
Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated 
goes to helping children. The Charity offers funding across Canada, and grants 
are awarded in the region in which they are raised. Since 1989, the Charity 
has awarded more than $72 million, reaching more than 10,000families and 
4,000 nutrition programs. For more information on President's Choice(®) 
Children's Charity or to donate online, visit www.pc.ca/charity. 
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
135,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(® )points loyalty 
program. 
Or to schedule an interview: 
Loblaw Public Relations on behalf ofPresident's Choice®Children's Charity 
pr@loblaw.ca (905) 459-2500 
Mark Boudreau Director of Corporate Affairs - Atlantic (902) 468-5522 (ext. 
4063) or cellular - (902) 802-8687 mark.boudreau@loblaw.ca 
SOURCE: Loblaw Companies Limited 
To view this news release in HTML formatting, please use the following URL: 
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CO: Loblaw Companies Limited
ST: Nova Scotia
NI: RET FDR  
-0- Nov/21/2012 10:59 GMT
 
 
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