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Duracell Powers Holiday Smiles for Children in Need This Season with Toys for Tots



  Duracell Powers Holiday Smiles for Children in Need This Season with Toys
  for Tots

      Actress and Singer, Lucy Hale, Joins Duracell to Mobilize Consumer
     Participation in Program to Power Toys and Smiles Across the Country

Business Wire

BETHEL, Conn. -- November 21, 2012

Duracell is bringing holiday cheer to families by partnering with Toys for
Tots and committing to powering up to 500,000 smiles through its Power Holiday
Smiles program. The program offers consumers the chance to win the hottest
holiday toys and gifts through an exclusive sweepstakes on Duracell’s Facebook
page (Facebook.com/Duracell), while also allowing them to give back to
children in need. For every sweepstakes entry received on its Facebook page,
Duracell will donate a battery to Toys for Tots.

Actress Lucy Hale kicks off the Duracell Power Holiday Smiles program to
benefit Toys for Tots by ma ...

Actress Lucy Hale kicks off the Duracell Power Holiday Smiles program to
benefit Toys for Tots by making a surprise visit with battery-operated toys
for students at P.S. 64 Tuesday, November 20, 2012 in New York. The program
aims to power 500,000 smiles for families in need with the help of consumers.
Visit Facebook.com/Duracell.com. (Photo: Business Wire)

“For any child, there is nothing more disappointing than opening up a toy and
finding that there are no batteries to power it,” said Volker Kuhn, general
manager for Duracell North America. “We’re proud to play a crucial role in
those special gift giving moments for families in need, while giving consumers
the chance to access the most popular toys and gifts.”

The Power Holiday Smiles Facebook sweepstakes, which starts on Thanksgiving
Day, Nov. 22 and runs through Dec. 20, will feature a giveaway for every hour
of the day. Hundreds of toys and gifts such as FURBY from Hasbro® Inc.;
LeapFrog Tag Junior Reading System and Microsoft’s Xbox 360®250GB Holiday
Bundle will be accessible for consumers to win.

To help kick-off the program, Duracell also partnered with ABC Family’s
“Pretty Little Liars” star and singer, Lucy Hale, who spent a day yesterday
with Duracell in New York City and surprised kids with holiday cheer and
Hasbro battery-operated gifts at P.S. 64, an elementary school located in a
low-income community in the Lower East Side that recently recovered from loss
of power and heat as a result of Hurricane Sandy. “The holiday season is such
an important time to help those less fortunate. I’m excited to support
Duracell’s campaign to power as many smiles as possible through this
initiative to give back to kids in need,” said Hale.

“Toys for Tots is excited to partner with Duracell to help power our toys
because we know that the small act of receiving a toy for a child is a magical
and important experience,” said Bill Grein, Vice President of the Marine Toys
for Tots Foundation. “That’s why having a toy that’s ready to go with
batteries you can trust like Duracell can be so crucial in helping ensure a
child’s holiday joy.”

The program launch is also marked with a new national TV and broadband spot
featuring Hasbro and Toys for Tots. Duracell and Hasbro have come together to
donate thousands of Hasbro toys, including favorites from the popular FURBY,
FURREAL FRIENDS and PLAYSKOOL brands, all powered by Duracell batteries to
Toys for Tots.

For more information on Duracell’s Power Holiday Smiles program and to enter
the sweepstakes visit: Facebook.com/Duracell.

About Duracell

Part of the Procter & Gamble Company [NYSE:PG], Duracell has been powering
people around the world for more than 40 years. Our products serve as the
heart of devices that keep people connected, protect their families, entertain
them and simplify their increasingly mobile lifestyles. As the world’s leading
manufacturer of high-performance alkaline batteries, Duracell also innovates
in lighting, renewable power and wireless charging technologies to help
consumers live life without limits. Visit www.duracell.com for more
information, follow us on Twitter.com/Duracell and like us on
Facebook.com/Duracell.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.

About Toys for Tots

The Marine Toys for Tots Foundation is a not for profit organization
authorized by the U.S. Marine Corps and the Department of Defense to provide
fundraising and other necessary support for the annual Marine Corps Reserve
Toys for Tots Program. Now in its 65th year, Toys for Tots provides joy and a
message of hope to economically disadvantaged children through the gift of a
new toy during the Christmas holiday season. Their gifts offer these children
recognition and a positive memory they will cherish for a lifetime. Many of
the gifts they provide, such as books, games and sports equipment, make a
significant contribution to the educational, social and physical development
of these children. In 2011, Marines distributed gifts to 7.2 million children
in 729 communities nationwide. The Marine Toys for Tots Foundation relies
on individual donations from the American public as well as support from
corporate sponsors, including Duracell. For more information,
visit www.toysfortots.org.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20121121005192/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50485997&lang=en

Contact:

Duracell
Laura Lewis, 513-622-3229
lewis.la.1@pg.com
or
Citizen Paine
Esther Ban, 212-613-4910
esther.ban@citizenrelations.com
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