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American Express Announces a Collection of Innovative T-Commerce Experiences

  American Express Announces a Collection of Innovative T-Commerce Experiences

     American Express Partners with FOX and NBCUniversal and Launches New
Interactive Brand Channel to Create New Programs Providing Value to Consumers
                                and Merchants

Business Wire

NEW YORK -- November 21, 2012

Today, American Express announced a line-up of unique media partnerships
designed to create seamless and engaging shopping experiences for consumers
that turn curated content into commerce. American Express is enabling
digitally minded shoppers to find inspiration, connect to fashion and products
and, for American Express® Cardmembers, receive exclusive offers.

“At American Express, we are constantly using emerging technologies to create
real value for our Cardmembers and give them more of what they love by
delivering unique benefits to them,” said Lou Paskalis, Vice President of
Global Media Content Development and Mobile Marketing, American Express. “The
technology that we are pioneering along with our partners is the first step in
fundamentally changing the way that audiences can discover, engage with and
ultimately have access to the things they see on television. The integration
of commerce enablement into the television and mobile experience creates
multiple contextually relevant opportunities to provide exclusive or enhanced
benefits to American Express Cardmembers in the comfort of their own living
rooms and in the most convenient way for them.”

The media partnerships center around the broader effort that American Express
is making to increase spending and drive value to customers, merchants and
media partners by using content to enable discovery, social participation and
ultimately commerce.

T-Commerce Program in Partnership with Fox Broadcasting Company

Fox Broadcasting Company (FOX) has partnered with American Express to offer a
first-of-its-kind “T-commerce” (Television Commerce) program, allowing
consumers to shop in real-time while watching one of FOX’s hottest shows, “New
Girl.” For the first time ever, fans can buy items seen on the show, through
the newly designed FOX NOW suite of Apps for iPad and at www.fox.com/shopping.
Available “New Girl” items could include fashion, household items and much
more. Each “New Girl” episode will feature at least one item that will be
available for purchase.

To celebrate the launch of this program, American Express Cardmembers can
receive an exclusive offer to receive a one-time $35 statement credit if they
use an eligible American Express Card that has been synced with their Facebook
account to make a purchase of an exclusive item seen on “New Girl” at
www.fox.com/shopping on the FOX NOW Apps. Offer terms apply to Cardmember
redemption of offer.

The partnership extends into 2013 with potential new commerce-enabled programs
on the horizon. For additional information about FOX NOW and to view images of
the app, please visit http://www.fox.com/foxnow

Integrated Venture with NBCUniversal & Zeebox

American Express and NBCUniversal have partnered on a groundbreaking
Integrated program that enables consumers to purchase products inspired by
some of their favorite TV shows. This content-to-commerce capability is
powered by zeebox, the companion TV viewing platform for iPhone, iPad, iPod
Touch, Android and the web that recently announced a partnership with
NBCUniversal and Comcast Cable, among others, providing discovery on the
second screen that’s designed to amplify the TV viewing experience by infusing
social media, interactivity and commerce. The activation occurs during Bravo’s
“Life After Top Chef,” E!’s “Fashion Police,” and Style’s “Tia & Tamera.”
NBCUniversal’s Daily Candy – the women's digital brand known for its
taste-making recommendations – curates the show-inspired products that are
presented for purchase. American Express Cardmembers can receive a one-time
$35 statement credit if they sync their eligible American Express Card through
Facebook or Twitter and use that Card to purchase a featured item. Offer terms
apply to Cardmember redemption of offer.

New AMEX On-Demand Viewing Experience

Launched in September, American Express partnered with BrightLine to introduce
an interactive TV Brand Channel, an “always-on”, unified destination point
that functions as a resource for enabling visitors to learn how to maximize
their American Express experience via shared stories, benefits education,
games, special offers and more, all from the comfort of their living room. The
full year presence is accessible across five platforms (Dish Network, DirecTV,
AT&T UVerse, Verizon FiOs and Cablevision) and internet-connected LG and
Samsung televisions. Viewers enter the experience through TV commercials and
channel guides and use their remote to explore the channel. For more
information, visit BrightLine’s website for a virtual preview of the
experience, www.brightline.tv.

About American Express

American Express is a global services company, providing customers with access
to products, insights and experiences that enrich lives and help build
business success. Learn more at americanexpress.com and connect with us on
facebook.com/americanexpress, foursquare.com/americanexpress,
linkedin.com/companies/american-express, twitter.com/americanexpress, and
youtube.com/americanexpress.

Key links to products and services: charge and credit cards, business credit
cards, travel services, gift cards, prepaid cards, merchant services, business
travel, and corporate card.

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading
broadcast television network among Adults 18-49. FOX finished the 2011-2012
season at No. 1 in the key adult demographic for the eighth consecutive year –
a feat that has never been achieved in broadcast history – while continuing to
dominate all network competition in the more targeted Adults 18-34 and Teen
demographics. FOX airs 15 hours of primetime programming a week as well as
late-night entertainment programming, major sports and Sunday morning news.

About NBC Universal Integrated Media

NBC Universal Integrated Media (IM) works across the company's vast portfolio
ofon-air and online properties todevelop custom, innovativecontent and
marketingsolutions for our clients. Asa leading strategic and creative
partner to marketers, IM taps its unparalleled consumer insights to
forgepowerful brand connections with highly targeted audience segments on a
broad scale.The groupalso spearheads several cross-companyinitiatives
including: Women at NBCU,Green is Universal, Hispanics at NBCU and Healthy at
NBCU, which enable brandsto more deeply engage withkeyconsumer groups and
integrate messages around important issues, such as health and the
environment.

About BrightLine

BrightLine is the leading global provider of interactive television solutions
for entertainment and advertising. BrightLine’s data-driven In-Television™
solutions increase consumer engagement, brand recall, purchase intent, and
sales. With over 500 executed interactive programs in over 90 million
households, the company transforms passive 30-second commercials into dynamic,
superior, viewer-driven brand interactions. BrightLine’s proprietary iQ™
software suite aggregates consumer behavior trends and historical results to
inform the design implementation of integrated, programmatic advertising
experiences. BrightLine’s platform agnostic solutions launch across all
television platforms, including cable and satellite, telecom companies, gaming
consoles, connected televisions, smartphones, and tablets.Learn more about
how BrightLine is revolutionizing advertising at www.brightline.tv.

Contact:

PMK∙BNC for American Express
Heather Feit, 212-373-0119
heather.feit@pmkbnc.com
or
American Express
Caitlin Lowie, 212-640-2921
caitlin.m.lowie@aexp.com
 
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