Salvation Army Red Kettle Campaign Kicks Off with Music Superstar Kenny Chesney at Dallas Cowboys Thanksgiving Day Game

   Salvation Army Red Kettle Campaign Kicks Off with Music Superstar Kenny
               Chesney at Dallas Cowboys Thanksgiving Day Game

Nation's Longest Running Fundraiser Celebrates 122nd Year and Seeks to Raise
Donations for Communities Rebuilding After Hurricane Sandy

PR Newswire

ARLINGTON, Texas, Nov. 21, 2012

ARLINGTON, Texas, Nov. 21, 2012 /PRNewswire/ -- Four-time Country Music
Association Entertainer of the Year, Kenny Chesney, will kick-off The
Salvation Army's 122^nd annual Red Kettle Campaign with a LIVE performance at
Cowboys Stadium during halftime of the Dallas Cowboys Thanksgiving Day game
against the Washington Redskins at 3:15PM (CT) on FOX. The nationally
televised show marks the 16^th year the Dallas Cowboys have helped The
Salvation Army launch the campaign, which began on a San Francisco pier in
1891. Kenny's performance will help raise awareness and millions of dollars
for the Red Kettle Campaign, which collected a record $147.6 million last
year. Funds will support people in need, including those still experiencing
the lasting impact of Hurricane Sandy this Christmas season.

To view the multimedia assets associated with this release, please click:

"This is a time of year when many people are in need of a helping hand. I'm
excited to partner with The Salvation Army and the Dallas Cowboys to encourage
the American people to help the less fortunate," said Kenny Chesney. "I hope
my music will elevate awareness for the Red Kettle Campaign, and in the end,
help provide a warm meal, clothing or a bed for someone this holiday season."

Kenny will perform a number of his top hits from past albums, as well as his
most recent studio album, Welcome to the Fishbowl, which debuted at number 1
on the Billboard Country Albums Chart. Since its release in June 2012, Welcome
to the Fishbowl has been certified gold and includes the hit singles "Feel
Like a Rock Star," "Come Over," and current hit "El Cerrito Place." Throughout
his nearly 20-year career, Kenny has sold more than 27 million albums and had
24 #1 singles.

Since the partnership between the Dallas Cowboys and The Salvation Army began
in 1997, the Red Kettle Campaign has raised more than $1.5 billion with the
help of multiple top-tier musical acts spanning the past 15 years. Previous
halftime performers have included: Enrique Iglesias, Keith Urban, Daughtry,
Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny's
Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gillman, Clint
Black, Randy Travis and Reba McEntire.

Additionally, the Cowboys, The Salvation Army and Kenny Chesney will celebrate
youth football by bringing 350 youth football players on the field as a part
of the halftime show. The Cowboys will also highlight notable youth football
videos as part of the "Boys of Fall" contest. Numerous families from across
the country submitted short videos featuring youth football highlights, and
selected videos will be featured during Kenny Chesney's halftime performance
on Thanksgiving Day on the stage and stadium's video board. With nearly 2,000
votes, Mike Markham's video of his son Garrett playing for the Banks Warriors
8th Grade Junior High team in Banks, OR won the grand-prize – four game
tickets to the Thanksgiving Day game between the Cowboys and the Washington
Redskins. Highlight videos can be viewed at

"Something special happens when the Dallas Cowboys and The Salvation Army come
together for the Red Kettle Campaign on Thanksgiving Day – people are driven
to give and help their neighbors," said Charlotte Jones Anderson, Executive
Vice President of Brand Management for the Dallas Cowboys and National
Advisory Chairperson for The Salvation Army. "A marquee performance by a star
like Kenny Chesney will reach millions of people and hopefully encourage
giving this Christmas. We know from experience that The Salvation Army will
stretch donations as far as possible to help as many people as possible."

The Salvation Army continues to provide disaster relief services to families
and individuals who are rebuilding from the devastation of Hurricane Sandy in
New York and New Jersey. Since late October, The Salvation Army has provided
food, hydration, clothing, financial assistance, and other supplies to
hundreds of thousands of people. These services and others by The Salvation
Army will continue throughout the holiday season and into the New Year until
all the need created by Hurricane Sandy is met. Donations made to the Red
Kettle Campaign stay in the local community, and any donations made in the
impacted areas of New York and New Jersey will help benefit the recovering

"The Red Kettle Campaign this year will help not only those who need The
Salvation Army's assistance day-to-day, but also those who are still
recovering from Superstorm Sandy," said Commissioner William Roberts, National
Commander for The Salvation Army. "This is the time of year we need to lend a
helping hand to our neighbors, and help them up in His name. We extend a big
thanks to the Jones Family and the Dallas Cowboys, as well as Kenny Chesney
for helping make this Thanksgiving so special."

The 2012 Red Kettle Campaign will bring The Salvation Army's iconic kettles
and 25,000 bell ringers to street corners and storefronts nationwide through
December 24. Notably, national corporate partners hosting Salvation Army red
kettles at their stores through Christmas Eve include Walmart, Macy's,
jcpenney, Kroger, Sam's Club, Bloomingdales, Walgreens and Big Lots.

Supporters of The Salvation Army can also ring a virtual Red Kettle bell
online at, donate by phone at 1-800-SAL-ARMY or text
the word "GIVE" to 80888 to make a $10 donation to the Red Kettle Campaign.
More information on the Red Kettle Campaign is available online at

About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church
established in London in 1865, has been supporting those in need in His name
without discrimination for more 130 years in the United States. Nearly 30
million Americans receive assistance from The Salvation Army each year through
the broadest array of social services that range from providing food for the
hungry, relief for disaster victims, assistance for the disabled, outreach to
the elderly and ill, clothing and shelter to the homeless and opportunities
for underprivileged children. 82 cents of every dollar The Salvation Army
spends is used to support those services in 5,000 communities nationwide. For
more information, go

About Kenny Chesney

Kenny Chesney, "one of country music's most triumphant...superstars" (NY
Times) has had 24 #1 singles, ten platinum albums, and over 27 million albums
sold. The release of his thirteenth album 'Welcome To The Fishbowl' this
summer coincided with the blockbuster, 22-stadium 'Brothers of the Sun' Tour,
with Chesney and Tim McGraw, which marked the 10th year that more than one
million fans came out to celebrate music and summer with Chesney. Chesney is a
CMT and AMA Artist of the Year, a four-time CMA Entertainment of the Year, and
a four-time ACM Entertainer of the Year.

About Gene & Jerry Jones Family Charities

In the area of community service, Gene and Jerry Jones Family Charities'
mission is built upon an overall philosophy of helping those who don't have
the strength, the resources or the means to help themselves. As a sports
entity that has enjoyed unprecedented success and recognition for more than
four decades, the Dallas Cowboys feel a very strong obligation to transfer
that championship tradition and the magic that it creates toward the bigger
purpose of making a difference in the community. More information about the
Dallas Cowboys is available at

SOURCE The Salvation Army

Contact: Mark Hazlin, For The Salvation Army, +1-202-289-4001,; Emily Robbins, Dallas Cowboys, +1-972-497-4359
Press spacebar to pause and continue. Press esc to stop.