17th Annual MITX Interactive Awards Honors Best Digital Marketing Work in New England Business Wire BOSTON -- November 21, 2012 The Massachusetts Innovation & Technology Exchange (MITX) announced the winners of its 17th annual awards competition, recognizing achievement in web and mobile innovation and emerging marketing applications produced and developed in New England. The awards were presented last night at a crowded show at the Marriott Copley in Boston. “These extremely talented winners are the best of the best in the digital marketing industry in New England. This year, we saw ingenuity and technology come together like never before to produce innovative marketing strategies and creative,” said MITX president Debi Kleiman. “MITX is so proud to host an awards program that celebrates such high caliber work year after year.” The 2012 finalists competed in 25 categories, including vertical industries ranging from Consumer Goods to Financial Services. The awards honor web sites, applications, and marketing campaigns that also leverage gaming, mobile, video, and social media from companies active in the Internet business and marketing industries in New England. The 2012 MITX Interactive Award winners include: Brand Response Campaign Olympus: Are You PEN Ready? mediahub/Mullen for Olympus Branded Content DiabetesEducation.com Cantina for Liberty Medical Supply, Inc. | An Express Scripts Company Consumer Goods LensCrafters CompleteLook SapientNitro for LensCrafters Corporate Social Responsibility The Life is good 2011 Festival Campaign Life is good Direct Response Campaign Kaspersky Lab The Dark Knight Rises Sweepstakes Havas Edge for Kaspersky Lab eCommerce NYDJ Fall 2012 Collection Digital Lookbook Toth + Co. with Onestop for NYDJ Educational Institution Andover Walkabout Genuine Interactive for Andover Phillips Academy eLearning Virtual Ventilator Genuine Interactive for Boston Children's Hospital Experimental and Innovative LensCrafters CompleteLook SapientNitro for LensCrafters Financial Services and Insurance Like My Community Hill Holliday for Liberty Mutual Games Red Bull Records- AWOLNATION Megalithic Mayhem Pod Digital Design for Red Bull Records Healthcare and Wellness Good Form Running iPad Application Almighty for New Balance Integrated Campaign Men in Black 3 Hill Holliday for Dunkin' Brands Mobile Seaport Square iPad Application Neoscape, Inc. for Boston Global Investors Mobile Advertising What Are You Drinkin' Ice Coffee Flick Game Hill Holliday for Dunkin' Brands Nonprofit and Government Birthright Israel's Mazel 13 Pin & Win Contest THD for Birthright Israel Foundation Paid Media Content Making a Big Bet on Comedy mediahub/Mullen for JetBlue Physical Computing and Robotics Duracell Virtual Stadium Digitas for Duracell Professional Services mullen.com Mullen Promotional Content EF College Break Stories Campaign EF College Break, a division of EF Education First Social Content LensCrafters How You See It SapientNitro for LensCrafters Social Engagement Call Someone Who Cares Mullen for U.S. Cellular Sports Light You Up Mullen for Adidas Technology GoMo Mullen and Google Travel, Entertainment and Leisure Get Away With It Mullen for JetBlue Best Creative Unreal. Candy Unjunked. Genuine Interactive for Unreal Food, Inc. Best Engagement Get Away With It Mullen for JetBlue Best Use of Technology LensCrafters CompleteLook SapientNitro for LensCrafters Best User Experience Unreal. Candy Unjunked. Genuine Interactive for Unreal Food, Inc. Best of Show LensCrafters CompleteLook SapientNitro for LensCrafters Digital Marketer of the Year Fidelity The 2012 MITX Interactive Awards are sponsored by: Platinum Sponsor PWC; Gold Sponsors Bingham, Miller Systems; Silver Sponsors Genuine Interactive, SapientNitro, ShareThis, The Atom Group, and Vitamin T. For additional information, please visit the MITX Interactive Awards website. About MITX Established in 1996, the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creators of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/. Contact: MITX Kate Jurras, 617-871-2155 ext. 204 email@example.com
17th Annual MITX Interactive Awards Honors Best Digital Marketing Work in New England
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