Innovative App for Nokia Devices Brings Consumers Closer to the World of Red Bull

  Innovative App for Nokia Devices Brings Consumers Closer to the World of Red
  Bull

          800 EVENTS, 400 ATHLETES AND TOP NOTCH ARTISTS IN ONE PALM

Business Wire

SALZBURG, Austria -- November 21, 2012

Nokia and Red Bull Media House announce that the groundbreaking World Of Red
Bull App has been published for Nokia Lumia and Asha devices. Fans can now
exclusively access the world’s most exciting sporting and cultural content on
their mobile phones – 24 hours a day, seven days a week through a unique
design experience.

The World of Red Bull App is a mobile gateway to all Red Bull playgrounds in
one user-friendly hub. Consumers will be able to access the sickest tricks,
most daring moves, mind blowing performances and explosive beats – Red Bull
Stratos, Red Bull X-Fighters, Red Bull Music Academy and much more through
their mobile devices.

They can choose between a location based format utilizing Nokia Maps, or a
personalized interest based format for how they interact and use the app on a
day to day basis. Furthermore the app delivers premium content that only Red
Bull can provide in a truly engaging way exploiting Windows 8 features such as
voice control and deep-pinning to deliver a best in class user experience.

The design itself is truly unique; there isn’t another App that looks or works
like The World of Red Bull. With its new infinite content choice home screen
there is a never ending scrolling possibility for information and content that
make users enjoy every facet of it. The announcement reinforces Red Bull Media
House’s commitment to delivering must-have content, news and interactive
experiences combined with the technological possibilities enabled by Nokia’s
Lumia devices, Windows Phone, and Asha devices with Series 40. Key features
like Windows first curated animated news, innovative split screen techniques,
sharing videos by NFC, Voice Command support and customized lock screens make
this application a truly innovative mobile gateway to the World of Red Bull.

Alexander Koppel, Chief Commercial Officer Red Bull Media House said, “Working
with Nokia we have created a truly innovative product that takes our unique
content, our stories, and our moments directly to our fans, anyplace anytime.
This app delivers world renowned exciting, unique content that only Red Bull
can provide, on a platform backed by great technology, which further enhances
the consumer experience.”

“Nokia and Red Bull Media House have delivered something special that speaks
to the strengths of both companies and their most passionate consumers," said
Bryan Biniak, VP & GM, Global Partnering & Application Development, Nokia.
"With a design that is inspired by both the Windows Phone tile motif and Red
Bull’s distinctive aesthetic and technology like Nokia Maps, we’ve melded
world-class hardware with an intuitive, smooth user experience unlike any
other app in the world. Together, we have raised the bar for what consumers
should expect from their devices."

For more information check out: redbullmobile.com/worldofredbull

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ABOUT RED BULL MEDIA HOUSE

Red Bull Media House is a global media company that creates compelling sports,
culture and lifestyle programming and distributes it across multiple
platforms. From film to television, print, mobile to digital and games, Red
Bull Media House content is optimized for any device or platform. For more
information, go to www.redbullmediahouse.com.

For high resolution photos and high definition video free for editorial use,
please visit www.redbullcontentpool.com. New users must register for an
account.

ABOUT NOKIA

Nokia is a global leader in mobile communications whose products have become
an integral part of the lives of people around the world. Every day, more than
1.3 billion people use their Nokia to capture and share experiences, access
information, find their way or simple to speak to one another. Nokia’s
technological and design innovations have made its brand one of the most
recognized in the world. For more information, visit
http://www.nokia.com/about-nokia

Link to World of Red Bull trailer - http://www.youtube.com/watch?v=FBy1bGq7FdU

Contact:

Tom Botting
tom.botting@waytoblue.com
0207 749 8432
 
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