Blockbuster Rolls out the Blue Carpet for DreamWorks Animation’s Rise of the Guardians Merchandise

  Blockbuster Rolls out the Blue Carpet for DreamWorks Animation’s Rise of the
  Guardians Merchandise

Blockbuster stores now feature exclusive Rise of the Guardians merchandise for
               the film’s theatrical release today, November 21

Business Wire

ENGLEWOOD, Colo. -- November 21, 2012

Blockbuster L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH),
and DreamWorks Animation SKG, Inc. (Nasdaq: DWA) have an alliance to promote
the upcoming 3D movie Rise of the Guardians through an exclusive sweepstakes
and special merchandising program. Blockbuster is hosting a “legendary”
Scratch & Win Sweepstakes from now through December 31^st. The entertainment
destination is also retailing exclusive Rise of the Guardians memorabilia,
along with DreamWorks Animation movie titles such as franchise favorites Shrek
and Kung Fu Panda. Rise of the Guardians  comes to U.S. theaters in 3D today.

Rise of the Guardians  tells the story of a group of heroes – Santa Claus, the
Tooth Fairy, the Easter Bunny, the Sandman, and Jack Frost – each with
extraordinary abilities. When an evil spirit known as Pitch lays down the
gauntlet to take over the world, the immortal Guardians must join forces for
the first time to protect the hopes, beliefs and imagination of children all
over the world.

“DreamWorks Animation has been great to work with, and Rise of the Guardians
will be a perfect movie for the whole family to enjoy this holiday season,”
says Michael Kelly, President of Blockbuster. “With the crunch of the holiday
shopping season always feeling too short, we’re excited to be able to offer
Rise of the Guardians collectibles. Blockbuster is a one-stop entertainment
destination this holiday season with all of the upcoming new releases just in
time for the cold months.”

In addition to the early release of Rise of the Guardians merchandise,
Blockbuster will feature a Rise of the Guardians Scratch & Win Sweepstakes.
Now until December 31^st, customers can visit any Blockbuster store for a
Scratch & Win card, to win a variety of prizes instantly. Customers can also
take their card and head to www.blockbuster.com/win and enter for a chance to
win a grand prize trip for four to Hawaii! No purchase necessary to enter.

Rise of the Guardians merchandise available at Blockbuster stores through
DreamWorks will include:

  *Exclusive Blockbuster Rise of the Guardians Art

Now kids can have their favorite guardians for every season, watching over
them with these creative images of Pitch, North, Tooth Fairy, and Jack Frost.

  *Exclusive Blockbuster Rise of the Guardians 4-pack pins

This pack of colorful pins comes with Pitch, North, Tooth Fairy, and Jack
Frost and can be added to apparel or accessories.

  *Exclusive Blockbuster Rise of the Guardians Key ring

These soft-touch key rings come in an assortment of characters including:
Bunnymund, Jack Frost, North, Pitch, Sandman, and Tooth Fairy

  *Rise of the Guardians Small Plush

Kids of all ages love these soft, cuddly figurines. These collectibles are
offered in the following characters: Pitch, North, and Jack Frost.

About Blockbuster

Blockbuster L.L.C., a subsidiary of DISH Network Corporation (NASDAQ: DISH),
is a leader in the movie and game industry in digital and disc rentals and
sales. Blockbuster provides convenient access to family entertainment through
a variety of channels — by mail via www.blockbuster.com, in over 800 stores
across the U.S., via digital movie downloads using a PC, Blu-ray player,
connected TV or portable device, and via Blockbuster @Home through DISH
Network - making it easy and convenient to access family entertainment. In
addition, stores offer a variety of membershipsfor every type of movie lover.
Blockbuster also offers games for all major gaming devices, including Nintendo
DS, Nintendo 3DS, PS2, PS3, PSP, Wii, Xbox and Xbox 360. Focused on ease and
convenience, it’s no wonder that Blockbuster serves millions of customers
nationally and internationally. Visit www.blockbuster.com.

About DISH Network

DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH Network
L.L.C., provides approximately 14.071 million satellite TV customers, as of
March 31, 2012, with the highest quality programming and technology with the
most choices at the best value, including HD Free for Life. Subscribers enjoy
the largest high definition line-up with more than 200 national HD channels,
the most international channels, and award-winning HD and DVR technology. DISH
Network Corporation's subsidiary, Blockbuster L.L.C., delivers family
entertainment to millions of customers around the world. DISH Network
Corporation is a Fortune 200 company. Visit www.dish.com.

Rise of the Guardians™ & © 2012 DreamWorks Animation LLC. All Rights Reserved

Contact:

Blockbuster L.L.C.
Sara Blue, 303-334-3379
Sara.Blue@Blockbuster.com
 
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