Teavana Issues Statement on Short Seller Allegations

  Teavana Issues Statement on Short Seller Allegations

               Teavana Teas Are Safe and of the Highest Quality

Business Wire

ATLANTA -- November 20, 2012

Teavana Holdings, Inc. (NYSE: TEA) today issued the following statement in
response to allegations made by certain short sellers:

Teavana’s teas undergo rigorous third-party testing on each batch of teas
based on international food safety standards including European Union
regulations, which are widely considered to be the most stringent in the

Consistent with that, the Company has established internal procedures and
comprehensive third party testing to ensure all tea is safe and within those

Teavana refutes the report’s conclusions. The group that published the report
is a short-seller and may benefit financially from the allegations in the

Teavana’s teas are safe and of the highest quality.

About Teavana

Teavana is a specialty retailer offering more than 100 varieties of premium
loose-leaf teas, authentic artisanal teawares and other tea-related
merchandise through 300 company-owned stores and on its website. Founded in
1997, the company offers new tea enthusiasts and tea connoisseurs alike its
"Heaven of Tea" retail experience where passionate and knowledgeable
"Teaologists" engage and educate them about the ritual and enjoyment of tea.
The company's mission is to establish Teavana as the most recognized and
respected brand in the tea industry by expanding the culture of tea across the
world. To support the tea culture globally, Teavana donates approximately 1%
of annual net profits to the Cooperative for Assistance and Relief Everywhere,
Inc., or "CARE," through its Teavana Equatrade program. For more information,
visit http://www.teavana.com.

Forward-Looking Statements:

This news release includes forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995 as contained in
Section27A of the Securities Act of 1933 and Section21E of the Securities
Exchange Act of 1934, which reflect management’s current views and estimates
regarding our industry, business strategy, goals and expectations concerning
our market position, future operations, margins, profitability, capital
expenditures, liquidity and capital resources and other financial and
operating information. You can identify these statements by the fact that they
use words such as “anticipate,” “assume,” “believe,” “continue,” “could,”
“estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,”
“project,” “future” and similar terms and phrases. We cannot assure you that
future developments affecting us will be those that we have anticipated.
Actual results may differ materially from these expectations due to risks
relating to our strategy and expansion plans, the availability of suitable new
store locations, risks that consumer spending may decline and that U.S.,
Canadian and global macroeconomic conditions may worsen, risks related to our
continued retention of our senior management and other key personnel, risks
relating to changes in consumer preferences and economic conditions, risks
relating to our distribution center, quality or health concerns about our teas
and tea-related merchandise, events that may affect our vendors, increased
competition from other tea and beverage retailers, risks relating to trade
restrictions, risks associated with leasing substantial amounts of space, and
other factors that are set forth in the Company’s filings with the Securities
and Exchange Commission (“SEC”), including risk factors in our Annual Report
on Form 10-K filed with the SEC and available at www.sec.gov and in all
filings with the SEC made by us subsequent to the filing of the Form 10-K.
Other factors that could change expected outcomes include our ability to
integrate Teaopia’s operations as planned and the continued performance of its
locations as planned. If one or more of these risks or uncertainties
materialize, or if any of our assumptions prove incorrect, our actual results
may vary in material respects from those projected in these forward-looking
statements. Any forward-looking statement made by us in this news release
speaks only as of the date on which we make it. Factors or events that could
cause our actual results to differ may emerge from time to time, and it is not
possible for us to predict all of them. We undertake no obligation to publicly
update any forward-looking statement, whether as a result of new information,
future developments or otherwise, except as may be required by any applicable
securities laws.


ICR, Inc. for Teavana
Anton Nicholas/Phil Denning
Investor Relations:
Farah Soi/Joseph Teklits
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