Green Mountain Coffee Roasters, Inc. Appoints Brian Kelley CEO Effective December 3, 2012

  Green Mountain Coffee Roasters, Inc. Appoints Brian Kelley CEO Effective
  December 3, 2012

  Kelley Brings World Class Consumer Products Experience to GMCR’s Business

Business Wire

WATERBURY, Vt. -- November 20, 2012

Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in
specialty coffee and coffee makers, today announced Brian Kelley will become
President and Chief Executive Officer and a member of the Board of Directors
effective December 3, 2012.

The appointment of Mr. Kelley, a proven consumer products executive, signals
GMCR’s intent to build upon its well-established expertise in single-serve
beverages and to leverage its leading consumer brands, Keurig^® and Green
Mountain Coffee^®. Kelley will succeed GMCR’s current President and CEO,
Lawrence J. Blanford, who in February 2012 shared his plans to retire from the
Company and has been working with the Company’s Board of Directors to identify
a successor.

“GMCR is a Company with strong character and compelling purpose, coupled with
strong brands and products about which consumers are passionate. With its
truly disruptive Keurig^® brewing technology, GMCR’s accomplished something
unique in the world of consumer products: it is changing consumer behavior by
changing the way we brew and enjoy coffee,” said Kelley. “I am honored and
excited by the opportunity to lead this organization whose products have
sparked unparalleled growth in specialty coffee, and I look forward to working
with its dedicated employees to drive continued growth and to deliver new

Mr. Kelley was named President of Coca-Cola Refreshments in September 2012, to
be effective January 1, 2013. Coca-Cola Refreshments is The Coca-Cola
Company’s North America business unit with 68,000 employees. Kelley has been
Chief Product Supply Officer, Coca Cola Refreshments since October, 2010. In
his prior role as President of North America Business Integration, he led the
total integration of the acquisition of the North American assets of Coca-Cola
Enterprises, combining Coca-Cola North America and Coca-Cola Enterprises’
North American operations into a new company, Coca-Cola Refreshments.

“With leading consumer brands, compelling distribution and relationships, and
an ongoing commitment to funding innovation to leverage its single-serve
expertise, we knew that GMCR’s next leader had to possess a strong combination
of operational expertise, consumer product and brand experience and strategic
insight,” said Michael J. Mardy, Interim Chairman of the Board of Directors.
“The Board of Directors conducted a thorough and robust search process which
produced this outstanding leader who is ideally suited to lead GMCR as the
Company continues to grow and evolve.”

Lawrence J. Blanford has been President and CEO of GMCR since assuming the
role from the Company’s founder, Bob Stiller, in 2007.

Mardy continued, “Under Larry’s leadership over the last five years, GMCR
evolved from what was a regional coffee roaster to an established leader in
single-serve beverages with more than 5,800 employees across North America. We
are grateful to Larry for his guidance and dedication and look forward to his
insight during what we believe will be a very smooth and seamless transitional

“I could not be more proud of what the GMCR organization has accomplished
during my tenure,” said Lawrence J. Blanford, President and CEO. “I am certain
that Brian is the right successor and will enable the Company to fulfill what
I believe is its tremendous potential. I look forward to working closely with
him to ensure a smooth leadership transition.”

Additional Biographical Information for Brian Kelley

Brian Kelley joined Coca-Cola in 2007 as President and General Manager, Still
Beverages and Supply Chain North America. The business consisted of all
Coca-Cola juices, waters, teas, sports drinks, enhanced waters and energy
drinks. His responsibilities encompassed 15 major brands, including
Vitaminwater, Smartwater, Simply, Minute Maid, odwalla, Fuze, Nestea, Dasani,
Powerade and Gold Peak.

Prior to Coca-Cola, Mr. Kelley was President and Chief Executive of SIRVA,
Inc. (formerly North American Van Lines), a $3.7 billion leading provider of
relocation solutions to a well-established and diverse customer base around
the world. His earlier experience includes Ford Motor Company, where he was
President of its $13 billion Lincoln/Mercury division and General Electric
Company, GE Appliance Division where he held roles of increasing
responsibility until named Vice President and General Manager, Sales and
Distribution. Kelley began his career in sales at Procter & Gamble and over a
period of years, worked his way up through brand management.

Kelley, 51, is a graduate of College of the Holy Cross with a B.A. in

About Green Mountain Coffee Roasters, Inc.

As a leader in specialty coffee and coffee makers, Green Mountain Coffee
Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning
coffees, innovative Keurig^® Single Cup brewing technology, and socially
responsible business practices. GMCR supports local and global communities by
offsetting 100% of its direct greenhouse gas emissions, investing in
sustainably-grown coffee, and donating a portion of its pre-tax profits to
social and environmental projects.

GMCR routinely posts information that may be of importance to investors in the
Investor Relations section of its website, including news releases and its
complete financial statements, as filed with the SEC. The Company encourages
investors to consult this section of its website regularly for important
information and news. Additionally, by subscribing to the Company’s automatic
email news release delivery, individuals can receive news directly from GMCR
as it is released.

Forward-Looking Statements

Certain information contained in this release, including statements concerning
expected performance such as those relating to net sales, earnings, cost
savings, acquisitions and brand marketing support, are “forward-looking
statements” within the meaning of Section21E of the Securities Exchange Act
of 1934. Generally, these statements may be identified by the use of words
such as “may,” “will,” “would,” “expect,” “should,” “anticipate,” “estimate,”
“believe,” “forecast,” “intend,” “plan” and similar expressions intended to
identify forward-looking statements. These statements may relate to: the
expected impact of raw material costs and our pricing actions on our results
of operations and gross margins, expected trends in net sales and earnings
performance and other financial measures, the expected productivity and
working capital improvements, the ability to maximize or successfully assert
our intellectual property rights, the success of introducing and producing new
product offerings, ability to attract and retain senior management, the impact
of foreign exchange fluctuations, the adequacy of internally generated funds
and existing sources of liquidity, such as the availability of bank financing,
the expected results of operations of businesses acquired by us, our ability
to issue debt or additional equity securities, our expectations regarding
purchasing shares of our common stock under the existing authorizations, and
the impact of the inquiry initiated by the SEC and any related litigation or
additional governmental inquiry or enforcement proceedings.

These and other forward-looking statements are based on management’s current
views and assumptions and involve risks and uncertainties that could
significantly affect expected results. Results may be materially affected by
external factors such as damage to our reputation or brand name, business
interruptions due to natural disasters or similar unexpected events, actions
of competitors, customer relationships and financial condition, the ability to
achieve expected cost savings and margin improvements, the successful
acquisition and integration of new businesses, fluctuations in the cost and
availability of raw and packaging materials, changes in regulatory
requirements, and global economic conditions generally which would include the
availability of financing, interest, inflation rates and investment return on
retirement plan assets, as well as foreign currency fluctuations, risks
associated with our information technology systems, the threat of data
breaches or cyber-attacks, and other risks described in the Company’s filings
with the Securities and Exchange Commission.

Actual results could differ materially from those projected in the
forward-looking statements. The Company undertakes no obligation to update or
revise publicly, any forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required by law.



Green Mountain Coffee Roasters, Inc.
Suzanne DuLong, 802-488-2600
VP IR & Corporate Comm
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