Activision's Mobile Slate Gives Fans More Ways To Bring Toys To Life This Holiday

  Activision's Mobile Slate Gives Fans More Ways To Bring Toys To Life This
                                   Holiday

Skylanders Battlegrounds™ Unlocks The Franchise's Trademark Physical-Digital
Play

Skylanders Lost Islands™ Introduces Character/Resource Management to the
Franchise

Skylanders Cloud Patrol™ Continues To Soar With New Updates And Innovations

PR Newswire

SANTA MONICA, Calif., Nov. 20, 2012

SANTA MONICA, Calif., Nov. 20, 2012 /PRNewswire/ --Activision Publishing,
Inc., a wholly owned subsidiary of Activision Blizzard, Inc., [Nasdaq: ATVI]
announced today the addition of two new mobile titles –Skylanders Lost Islands
available now for download exclusively on the App Store and Skylanders
Battlegrounds now available as a physical starter pack at retail, and will be
available digitally as a standalone iOS App tomorrow, November 21.

Skylanders Battlegrounds notches another first for the franchise by bringing
its signature blend of physical and virtual play from the console experience
to mobile devices. The Skylanders Battlegrounds Starter Pack includes a
special wireless Bluetooth Portal of Power® that brings your figures to life
on iOS, and three characters: Jet Vac, Series 2 Cynder and Double Trouble, and
a Platinum Treasure Chest stocked with digital items for use in Skylanders
Battlegrounds.

Skylanders Battlegrounds features:

  oAn entirely new Action RPG experience designed from the ground up for
    mobile devices, featuring innovative team-up gameplay in which the player
    controls two Skylanders at the same time.
  oEpisodic content, starting with twenty levels and two mega bosses upon
    initial release. Additional levels and bosses will be delivered through
    app updates for free.
  oGamers who purchase the Skylanders Battlegrounds Starter Pack get to use
    the included platinum treasure chest that automatically unlocks loads of
    in-game loot including a coin and XP multiplier, health potions, bombs,
    and much more.

The complete Skylanders Battlegrounds Starter Pack is available at retail for
$49.99, and includes a redemption code to download the game from the App
Store. The standalone app is available on November 21 in the App Store on iOS
devices directly for $6.99; no peripherals or figures are required to play.
However, the Bluetooth Portal of Power included in the Skylanders
Battlegrounds Starter Pack will work with all of the available digital apps,
letting players use their favorite Skylanders Spyro's Adventure® and
Skylanders Giants^TM figures with Skylanders Battlegrounds, as well as
Skylanders Lost Islands and the updated Skylanders Cloud Patrol.

Skylanders Lost Islands, an innovative character and resource management game,
gives Portal Masters a chance to rebuild and customize their own slice of the
Skylands. Players can play with their Skylanders by sending them off on quests
and adventures, using them to ward off evil trolls, and chase away pesky sheep
all while helping the peaceful Mabu rebuild their homeland in the sky.

Meanwhile, Skylanders Cloud Patrol^TM continues to build momentum as a top
casual title on iOS, with a massive new update that introduces an all-new
social multiplayer Daily Showdowns mode. Challenge your friends to a Showdown,
send them taunts via push notifications and beat them to earn in-game
currency. Don't worry if you lose, every day there's a new Showdown. This is
all possible with the debut of ACTIVATE - Activision's new mobile gaming
platform that delivers extended online features and services to mobile gamers,
including cloud storage of user's toy collection and save games across iOS
devices. And even bigger enhancements are on tap for the game.Later this
year, the Skylanders Giants characters will be joining the Skylanders Cloud
Patrol.

For more information about Skylanders Battlegrounds, Skylanders Lost Islands¸
and Skylanders Cloud Patrol please visit
http://www.skylanders.com/mobilegames.

Skylanders Battlegrounds, Skylanders Lost Islands and Skylanders Cloud Patrol
are developed by Vicarious Visions Mobile, Activision's mobile games
powerhouse based in Albany, New York.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,
Denmark, the Netherlands, Australia, mainland China and the region of Taiwan.
More information about Activision and its products can be found on the
company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Activision Publishing's expectations, plans,
intentions or strategies regarding the future, including statements about the
expected release dates of SKYLANDERS BATTLEGROUNDS and SKYLANDERS LOST
ISLANDS, are forward-looking statements that are not facts and involve a
number of risks and uncertainties. Factors that could cause Activision
Publishing's actual future results to differ materially from those expressed
in the forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the risk factors
sections of Activision Blizzard's most recent annual report on Form 10-K and
any subsequent quarterly reports on Form 10-Q. The forward-looking statements
in this release are based upon information available to Activision Publishing
and Activision Blizzard as of the date of this release, and neither Activision
Publishing nor Activision Blizzard assumes any obligation to update any such
forward-looking statements. Forward-looking statements believed to be true
when made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or Activision
Blizzard and are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ materially
from current expectations.

© 2012 Activision Publishing, Inc. SKYLANDERS BATTLEGROUNDS, SKYLANDERS LOST
ISLANDS, SKYLANDERS CLOUD PATROL and SKYLANDERS GIANTS are trademarks, and
SKYLANDERS SPYRO'S ADVENTURE, PORTAL OF POWER and ACTIVISION are registered
trademarks of Activision Publishing, Inc.

SOURCE Activision Publishing, Inc.

Website: http://www.activision.com
Contact: Kathy Bricaud, PR Manager, Activision, Inc., +1-310-255-2764,
kathy.bricaud@activision.com