Sony Computer Entertainment Initiates The PlayStation®Mobile Developer Program

Sony Computer Entertainment Initiates The PlayStation®Mobile Developer Program

Official Version of PlayStation®Mobile SDK Now Publicly Available

Program Allows a Wider range of Developers to Create Dedicated Content for
PlayStation™Certified Devices and PlayStation®Vita

PR Newswire

TOKYO, Nov. 19, 2012

TOKYO, Nov. 19, 2012 /PRNewswire/ --Sony Computer Entertainment Inc. (SCE)
today announced that it initiates the PlayStation®Mobile Developer Program
which includes the official version of PlayStation®Mobile SDK*^1 from today,
in an effort to further expand the world of PlayStation® on open operating
system-based devices*^2 through PlayStation®Mobile.

Allowing a wider range of developers to create dedicated content for
PlayStation Mobile, the PlayStation®Mobile Developer Program becomes available
in Japan, United States, Canada, United Kingdom, France, Germany, Italy,
Spain, Australia. The forthcoming phased roll out will start from Hong Kong
and Taiwan and with more countries and regions to follow. This program
enables developers to distribute easily their content through
PlayStation®Store*^3 on a commercial basis and market their games to millions
of dedicated gamers with PlayStation™Certified*^4 devices and
PlayStation®Vita. The license agreement fee is 7,980 yen annually*^5.

After receiving the feedback from developers who have used the open beta
version since this April, the official version of PlayStation®Mobile SDK
enhances its system stability. Along with the technical support from SCE
through the developers forum where developers can exchange useful information,
developers are also be able to seamlessly continue to develop content which
was created with the open beta version.

(Please refer to the special site link for more detailed information)

SCE will further accelerate the expansion of PlayStation™Certified devices and
continue to collaborate with content developers to drive the delivery of
compelling entertainment experiences through PlayStation®Mobile.

*1 A set of development tools and software libraries for PlayStation®Mobile.

*2 As of November 20, Android based PS Certified devices and PS Vita.

*3 Users can download vast digital content including games through PlayStation
Store for PS3, PSP, PS Vita and PS Certified devices.

*4 The license program to expand PlayStation®Mobile, dedicated for portable
hardware manufacturers. SCE will not only license logos but also provide
necessary development support. Please kindly refer to the URL for the line-up
of PS Certified devices.

*5 The fee is for the Japanese market. The fee differs by countries and
regions. After closing the license agreement, developers are able to use
PlayStation®Mobile SDK and conduct verification on PS Certified devices and PS
Vita to distribute their content on PS Store.

About Sony Computer Entertainment Inc.

Recognized as the global leader and company responsible for the progression of
consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI)
manufactures, distributes, develop and markets the PlayStation®2 (PS2®)
computer entertainment system, the PSP® (PlayStation®Portable)
handheldentertainment system, the PlayStation®3 (PS3®) computer entertainment
system and the PlayStation®Vita (PS Vita) portable entertainment system. SCEI
has revolutionized home entertainment since they launched PlayStation in 1994.
PS2® further enhances the PlayStation legacy as the core of home networked
entertainment. PSP® is a handheld entertainment system that allows users to
enjoy 3D games with high-quality full-motion video and high-fidelity stereo
audio. PS3® is an advanced computer system, incorporating the powerful Cell
Broadband Engine and RSX processors. PS Vita is an ultimate portable
entertainment system that offers a revolutionary combination of rich gaming
and social connectivity within a real world context. SCEI also delivers the
PlayStation® experience to open operating systems through PlayStation®Mobile,
a cross device platform. Headquartered in Tokyo, Japan, SCEI, along with its
affiliated companies, Sony Computer Entertainment America LLC., and Sony
Computer Entertainment Europe Ltd., and its division companies, Sony Computer
Entertainment Japan and Sony Computer Entertainment Asia develops, publishes,
markets and distributes hardware and software, and manages the third party
licensing programs for these platforms in the respective markets worldwide.

PlayStation and PS3 are registered trademarks or trademarks of Sony Computer
Entertainment Inc. Xperia is a trademark or a registered trademark of Sony
Mobile Communications AB. "Sony Tablet" is a trademark of Sony Corporation.
All other trademarks are property of their respective owners.

SOURCE Sony Computer Entertainment Inc.

Contact: Jason A. Tidwell, +1-650-655-3572,
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