OgilvyOne Worldwide Named A Leader In Customer Engagement Agencies Evaluation By Independent Research Firm

OgilvyOne Worldwide Named A Leader In Customer Engagement Agencies Evaluation
                         By Independent Research Firm

OgilvyOne is the sole Leader in the evaluation

PR Newswire

NEW YORK, Nov. 20, 2012

NEW YORK, Nov. 20, 2012 /PRNewswire/ --OgilvyOne announced that, of the 13
agencies evaluated by Forrester Research, Inc, in its independent report, "The
Forrester Wave™: Customer Engagement Agencies," Q4 2012, it is the only agency
to be cited as a Leader.

Forrester, a leading global research and advisory firm, defines Customer
Engagement Agencies (CEAs) as: "agencies that focus on defining
customer-oriented business strategies and mapping them to tactics and
execution. They help clients maximize customer profitability and optimize
customer experiences by applying data and analytics to every interaction."

According to Forrester, "OgilvyOne is the sole Leader in the evaluation,
primarily because the firm has successfully integrated a small handful of
sister agencies into one division and leverages expertise across them
seamlessly. The agency's Fusion process underpins every CEA account, and the
tools within that process are used across the agency to drive everything from
strategy (business-challenge discovery and customer value calculators) to
deliverables (briefs and journey maps). Clients point to its people, and their
ability to think strategically at every level, as a core strength. The agency
proactively incubates innovation around emerging channels and media as well as
the opportunities those create for all of its clients."

Forrester evaluated the strengths and weaknesses of 13 agencies across 19
criteria, grouped into three high-level buckets: current offering, strategy
and market presence. OgilvyOne received the highest ranking in both the
current offering and strategy categories among all vendors.

Dimitri Maex, Managing Director of OgilvyOne New York, said: "We believe that
the way in which Forrester has reframed the digital direct category as
Customer Engagement is completely in line with how OgilvyOne is thinking about
the future. Our core promise to our clients is that we help them unlock the
full value of their customer base by building highly personal experiences that
result in behavior change. Doing this requires a broad range of specialty
capabilities as well as a relentless focus on the customer experience. We
have invested heavily in our engagement planning tools and processes, our
technology infrastructure and our data analytics capabilities. The integration
of our performance marketing group, Neo@Ogilvy, has allowed us to expand our
approach to acquiring and engaging customers beyond traditional CRM channels."

Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, commented:
"Creativity, the secret sauce to any type of customer engagement, is our life
blood.This year, Ogilvy outperformed every agency in the most prestigious
industry creative awards, and was voted the most creative agency in Cannes as
well as the most effective agency at the Effie awards. OgilvyOne contributed
to seven direct and four Cyber Lions at Cannes, we took home 12 awards at the
Caples, and dominated the Direct Marketing Association's Echo awards, winning
19 awards in total including the Board of Governors' Award for Strategic
Innovation and the USPS Gold Mailbox Award."

To download the report, visit the Sell or Else Blog:
http://sellorelse.ogilvy.com/2012/11/19/ogilvyone-named-a-leader/

OgilvyOne Worldwide
OgilvyOne Worldwide is the strongest, most experienced and most highly awarded
digital direct marketing network in the world, with over 100 offices in 50
countries. It provides clients with a full range of direct, consulting and
interactive services to deliver profitable customer relationships. The roster
of clients is equally balanced between global clients including American
Express, BlackRock, British Airways, DuPont, IBM, Intercontinental Hotels
Group, Kimberly-Clark, Nestlé, SAP, Unilever, UPS and leading clients in our
local markets. OgilvyOne Worldwide is a unit of Ogilvy & Mather, a WPP company
(NASDAQ: WPPGY), one of the world's largest communications services groups.







SOURCE OgilvyOne Worldwide

Contact: Mish Fletcher, +1-917-691-3804, mish.fletcher@ogilvy.com
 
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