adidas NEO Label Signs Selena Gomez As New Style Icon And Designer
Selena Gomez gets mischievous on the streets of Los Angeles to launch her new
LOS ANGELES, Nov. 20, 2012
LOS ANGELES, Nov. 20,2012 /PRNewswire/ -- Los Angeles woke up to some
colorful hijinks today with bright green paint, posters, and streamers spread
across the city as actress, recording artist, and designer, Selena Gomez and a
band of teens celebrated her new partnership with adidas NEO Label.
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The mischievous and fun antics playfully announced that teen lifestyle brand,
adidas NEO Label has appointed Selena Gomez as its new global style icon and
guest designer through a three-year partnership until the end of 2015.
Selena will work with NEO to design and develop seasonal ranges that consumers
and her fans will love, beginning Fall/Winter 2013. She will also be the face
of four seasonal collections throughout the year and will appear in print,
digital, retail, and outdoor campaigns to debut in February 2013. She will
identify her favorite pieces, the first of many opportunities for Selena to
communicate her personal style with fans.
Selena Gomez said adidas NEO Label is a new brand for teens and their looks
are fun and easy to wear, making it a perfect brand for her lifestyle.
"It is a great partnership for me because NEO really cares about style and
having fun with fashion and allowing you to be yourself. This is something
that's always been important to me and is important to my fans, too: knowing
they can express themselves through wearing whatever clothes they want and
feel good about themselves.
"I am really enjoying being involved with the design process and NEO is
letting me have fun with this. I get to wear the clothes first and have a
voice and an opinion and I can't wait to see the results of our new
collection. I'm excited that it also allows my fans to be involved and they
can come with me on this journey," she said.
Hermann Deininger, Chief Marketing Officer adidas Brand, said the fundamental
inspiration for adidas NEO Label is teenage culture – seeking excitement,
adventure, and unexpected surprises.
"Selena showed how much these traits express her own playful and fun
personality by 'high jinxing' Los Angeles. Teens everywhere admire her natural
and enduring sense of fashion and style as well as her compelling charisma and
warmth. We are thrilled to have Selena help us spread the spirit of adidas NEO
Label worldwide and celebrate the power of self-expression through designing
her own collections with us," he said.
Fans can watch Selena 'high jinxing' Los Angeles on
together with the chance to enter a competition to meet Selena Gomez at a NEO
fashion event in New York in February 2013. Fans will be asked to watch
Selena's high-jinks film and answer five questions about it over two weeks for
a chance to win an all-expenses-paid trip for themselves and a friend.
Visit http://www.adidas.com/NEO to stay up to date on all things NEO,
including the brand's fresh new looks and Selena Gomez's seasonal favorites
adidas NEO Label is available in approximately 3,900 doors including Kohls, JC
Penny, and Famous Footwear in the U.S. Launching in February 2013, the full
line (apparel and footwear) will be available from adidas.com and the adidas
NYC Flagship store on Broadway.
For more information please contact:
adidas NEO Brand Marketing, Kimberly Wallengren
Kimberly.email@example.com or Tel.: +49 9132 84 6734
Arieff Communications, Adrienne Arieff
firstname.lastname@example.org or 415 538 9363
***The adidas NEO Label is part of the adidas Sport Style sub brand based out
of Corporate Headquarters in Herzogenaurach, Germany. NEO brings the heritage
of sport and translates that to fashion at an accessible price point for teen
consumers. Our core target consumer is 14 – 19 years global teen. A teen who
is finding their edge in the everyday and putting their mark on it.***
adidas NEO Label
SOURCE adidas NEO Label
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