FairWinds Partners Crowns Cyber Monday Champion

               FairWinds Partners Crowns Cyber Monday Champion

Domain Name Strategy Consultancy Ranks E-Retailers on their Ability to
Capitalize on Increased Traffic during the Holiday Shopping Season

PR Newswire

WASHINGTON, Nov. 20, 2012

WASHINGTON, Nov. 20, 2012 /PRNewswire/ -- With Black Friday, Cyber Monday, and
the holiday shopping season fast approaching, FairWinds Partners, the leading
domain name strategy consultancy, has named Target Corporation and Vistaprint
as its first-ever Cyber Monday Champions. FairWinds ranked the 50 largest
online retailers based on their ability to capitalize on the sharp increase of
traffic to their primary domains and to the most common typo variations of
their domain names around Cyber Monday. Cyber Monday, the Monday after
Thanksgiving, is traditionally the busiest online shopping day of the year,
with many sites featuring deals for holiday shoppers that account for large
jumps in site traffic.

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"Cyber Monday is a critical day of the year for ecommerce sites, and it's
crucial to own typos of your domain name in order to maximize traffic and
potential revenue," said Liz Sweezey, Vice President of Consulting Services at
FairWinds. "The brands that rank highly in this study are taking appropriate
measures to ensure that they are maximizing their Cyber Monday potential."

FairWinds measured the changes in traffic to Internet Retailer's top 50 online
retailers in the month of November 2011, as well as changes in traffic to the
domain names that incorporate the most common typos of the top 50 retailers'
primary domain names. FairWinds ranked the top 50 sites using on a point
system based on percentage increases or decreases in traffic, leading to the
crowning of the FairWinds Cyber Monday Champion.

This year, Target and Vistaprint shared the title of FairWinds Cyber Monday
Champion. Both Target and Vistaprint experienced significant increases in
traffic between October and November of 2011, and they also gained points for
owning typo domain names that experienced bumps in traffic over the same
period. The retailers that scored the lowest of all 50 sites do not own
several crucial typo domains that experienced massive boosts in traffic,
potentially costing the companies significantly in terms of sales and revenue.
Following the release of traffic data for 2012, FairWinds will release an
update to the study to reveal the 2012 FairWinds Cyber Monday Champion.

By ensuring that they own the most frequently visited typos of their primary
domain names, retailers can help prevent diverted sales and lost revenues,
both during Cyber Monday and the holiday shopping season, as well as the rest
of the year.

For FairWinds' full ranking of Cyber Monday winners and to read the rest of
the study, please visit

Yvette Miller

SOURCE FairWinds Partners

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