ONCampus Media and Barnes & Noble College Marketing Bring National TV Network
Screens to College Campus Stores
In-Store Digital Screens Provide Brand Marketers a Dynamic Platform to Promote
Their Products and Services
LOS ANGELES, Nov. 20, 2012
LOS ANGELES, Nov. 20, 2012 /PRNewswire/ -- ONCampus Media, the largest
national digital media company to serve college campuses, announced its
partnership with Barnes & Noble College Marketing
(www.bncollegemarketing.com), a division of Barnes & Noble College. Together,
the two companies are delivering a national digital TV network in Barnes &
Noble College stores. The network of more than 800 screens are on display at
nearly 400 top colleges and universities, providing entertaining programing
and relevant promotions from first-rate brands to more than four million
students across North America.
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Barnes & Noble College's Senior Marketing Manager, Marie Policastro, says,
"Our number one priority is to create the ultimate shopping experience where
students and brands can connect in more meaningful and relevant ways. By
adding digital entertainment screens throughout our network of stores, brands
that partner with us not only are able to reach students at point of sale, but
they are able to deliver a more expressive and captivating message."
Barnes & Noble College's marketing division unites leading brands with
students to enhance their social and academic experience. Integrated
seamlessly into campus life at more than 700 retail stores, the marketing
agency uses creative and dynamic promotional campaigns – both in-store, online
and on campus – that enable brands to engage and promote products and services
that students want and need. With 60 million impressions annually, the
digital TV network screens will deliver students premium, localized
programming as they shop, and provide brand marketers a dynamic platform to
engage students on campus in a variety of effective ways, including video and
static ads, as well as SMS campaigns and QR code promotions.
"By creating a TV network at nearly 400 Barnes & Noble College campuses
nationwide, we are better able to reach college students with great media
entertainment, as well as deliver targeted messages from our media buyers,"
says Scott Krantz, CEO of ONCampus Media. "Our exclusive partnership with
Barnes & Noble College allows us to reach students at the cultural heart of
campus, providing brands and companies a unique opportunity to build
relationships with college students."
For more information about how you can reach and build long-lasting
relationships with college students through ONCampus Media's and Barnes &
Noble College's national TV network, and to review a rate card, visit
SOURCE ONCampus Media
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