Mouser Electronics Wins EDN China’s Best Distributor of the Year Award

  Mouser Electronics Wins EDN China’s Best Distributor of the Year Award

Business Wire

SHANGHAI -- November 20, 2012

Mouser Electronics, Inc., a global design fulfillment distributor for
semiconductors and electronic components, has received the top distributor
award – 2012 Best Distributor of the Year at Innovation Award from EDN China
in Shanghai. The award honors Mouser’s outstanding performance on product lead
time, technical support and e-supply chain.

Mouser Electronics receives the 2012 Distributor of the Year at Innovation
Award from EDN China in S ...

Mouser Electronics receives the 2012 Distributor of the Year at Innovation
Award from EDN China in Shanghai. (Photo: Business Wire)

This award follows Mouser’s recent recognition as one of the “Top 10
Distinguished Distributors for 2012” in China’s electronics industry by and the “Most Satisfactory Overseas Franchised Distributors Award”
by the Electronics Supply and Manufacturing–China (ESMC) magazine in June.

Mouser has established its Asia marketing team, with six local Customer
Service Centers across the region including a Shanghai location, to
communicate its unique value proposition to local engineers and buyers by
delivering the newest products and advanced technologies for a speed-to-market
advantage. The Mouser marketing team is making a local impact through its
involvement in the China Electronics Distributor Alliance (CEDA), tradeshow
and conference participation, and its sponsorship of Chinese Racing Sensation
Ho-Pin Tung. These measures not only increase Mouser’s engagement with the
market, they also enhance the company’s brand awareness in China.

“We are honored to win the Best Distributor of the Year Award from EDN China.
With these recognitions, it demonstrates that our operational strategy in
China is on the right track,” says Mark Burr-Lonnon, Mouser Vice President of
APAC Business.

“Mouser promises to deliver what’s next for engineers’ latest design projects,
along with fast, accurate delivery. Our Customer Service Centre in Shanghai
and Mouser’s RMB transactions with the UnionPay option have been set up, step
by step, to enable us to enhance the efficiency and effectiveness of our
service,” Burr-Lonnon explains. “We offer local technical support, and
continuously launch and upgrade our online tools on to satisfy the
needs of the engineers and buyers.”

Mouser’s latest version of the Newest Products and Applications & Technologies
sites provide real-time, comprehensive selections of new product information
with a product knowledge database, turning knowledge to design know-how. “The
new BOM tool is among the most intelligent Bill-of-Materials tools in our
industry, making the materials management and procurement process less
burdensome for engineers and buyers,” Burr-Lonnon continues.

Burr-Lonnon concludes: “Seventy-five percent of our new customers place their
first order via Mouser is dedicated to upgrading and seeking new
online services to optimize the design process by providing the easiest access
to the latest products and advanced technologies.”

With its broad product line and unsurpassed customer service, Mouser caters to
design engineers and buyers by delivering What’s Next in advanced technologies
from over 450 suppliers. Mouser is an authorized, trusted source for the
latest semiconductors and electronic components, and is known for its rapid
introduction of the newest technologies from the industry’s top manufacturers.
As such, Mouser has been honored with numerous industry awards for its
best-in-class practices. Mouser offers customers 19 global support locations
and stocks the world’s widest selection of the latest semiconductors and
electronic components for the newest design projects.Mouser Electronics’
website is updated daily and searches more than 10 million products to locate
over 3 million orderable part numbers available for easy online also houses an industry-first interactive catalog, data
sheets, supplier-specific reference designs, application notes, technical
design information, and engineering tools.

To visit Mouser’s Chinese language site, go to

About Mouser Electronics

Mouser Electronics, a subsidiary of TTI, Inc., is part of Warren Buffett's
Berkshire Hathaway family of companies. Mouser is an award-winning authorized
semiconductor and electronic component distributor, focused on the rapid
introduction of new products and technologies to electronic design engineers
and buyers. features more than 3 million products online from more
than 450 manufacturers. Mouser publishes multiple catalogs per year providing
designers with up-to-date data on the components now available for the next
generation of electronic devices. Mouser ships globally to over 375,000
customers in 170 countries from its 492,000 sq. ft. state-of-the-art facility
south of Dallas, Texas. For more information, visit


Mouser and Mouser Electronics are registered trademarks of Mouser Electronics,
Inc. All other products, logos, and company names mentioned herein may be
trademarks of their respective owners.

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Mouser Electronics
For information, contact:
Daphne Tien, +886 (2) 2799 2096 #4816
Director, Marketing/Business Dev./APAC
For APAC press inquiries, contact:
Ceres Wang, +886 (2) 2799 2096 #4817
Adv & Communications Mgr. Asia
+886 953 091 539
Larry Johannes, 817-804-3534
Vice President Strategic Marketing
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