New Research Unveiled at Sustainable Brands London on Global Business and Consumer Behaviour

  New Research Unveiled at Sustainable Brands London on Global Business and
  Consumer Behaviour

BBMG, SustainAbility, GfK Consumer Trends, Havas Media plus others to Present
       at Gathering of 400+ at Mermaid Theatre, London, November 27-28

Sustainable Brands London Conference 2012

Business Wire

SAN FRANCISCO -- November 20, 2012

The Sustainable Brands London Conference will be host to new research unveiled
and commissioned by some of the world’s biggest global brands and leaders in
sustainability. Over 400 senior-level global brand and sustainability leaders
from over 25 countries will convene at the inaugural pan-European conference
to collaborate and explore how environmental and social innovation is becoming
an engine for business growth and brand value.

Research and insights will be revealed, including:

  *The gaping disparity between consumers’ sustainable intentions and action,
    and new insights for closing the ‘green gap’
  *Savings attributable to the sharing economy
  *The roles of brand in influencing attitude and behaviour change

Some discussion topics and high-profile contributors include:

The Brand Leaders of the Future Will be Sustainable Brands–Making the
business case for brand innovation for sustainability

  *Paul Gilding,Global Sustainability Thought Leaderspeaking on the New
    Economics of Happiness and unpacking the opportunity for radical business
    innovation and renewed brand success
  *Marc Mathieu,Global SVP of Marketing, Unileveron how to authentically
    embed sustainability into brand promise – and build share in the process.
    Further insight from sustainable brand leader Unilever will also be
    presented by Sarah McDonald, Global Director, SustainabilityandLori
    Zoppel, Global Director of Marketing, Unilever Brand
  *Benita Matofska, Chief Sharer,The People Who Shareon the advent of the
    sharing economy and what it means for today’s brands
  *Kim Slicklein,President of OgilvyEarthpresenting quantitative evidence
    of the business case for sustainability withinput fromleaders from the
    frontlines of sustainable business
  *Alex Cole, Director of Corporate Affairs,Sainsbury’son how a new
    commitment to the belief that “Our values makes us different” can lead to
    a dramatic turn-around and new leadership for a century old company

On Mainstreaming Sustainability– How brands can move mainstream consumers
along the continuum, from creating initial interest to adopting more
sustainable behaviours.

  *UK launch ofOgilvyEarth’sMainstream Greenresearch into consumer
    intention/action gaps in the US, China, Spain, Germany and UK data andthe
    implications for marketing
  *Launch ofBBMG‘Regeneration Consumer Study’, as part of plenaryResearch
    Panel: Untangling the Consumer Attitude/BehaviourGap. Results based on
    survey evaluating the roles of certain brands in attitude and behaviour
    change
  *Phil Cumming from LOCOG on insights  and learning to be shared in thePost
    Games Sustainability ReportandLearning Legacy Programmewhich will
    launch 12 December

How Collaboration can Fast-track Innovation

  *Thomas Kolster, Founder and Creative Director ofGoodvertising Agency,
    willunveilto the public hislatest and very innovative project,
    theWhereGoodGrows(WGG), a web platform for free sharing of advertising
    and communications campaigns to fast-track innovation. Thomas and his team
    have invented a SharedGood license system, through which advertisers,
    non-profits, governmental agencies and others can "give away" their most
    successful campaigns and in that way hopefully do more good
  *Forum for the Future will lead a panel with BSkyB, Café Direct, eBay,
    Ella’s Kitchen, Kingfisher, O2, Tesco plus others to share how
    pre-competitive collaboration can drive whole systems shift toward
    sustainability
  *Alexis Olans, Senior Global Program Manager from adidas, Tobias Fischer,
    CSR Project & Relations Manager from H&M and Kate Heiny, Sustainability
    Senior Group Manager from Target will share how their collaborative
    efforts with the Sustainable Apparel Coalition has led to innovation

“The sustainable business and brand landscape is shifting rapidly,” states
KoAnn Skrzynairz, Founder of Sustainable Brands. “In order for companies to
make smart decisions and determine where to invest in sustainable brand
transformation, they need to be armed with the latest insight and implications
affecting their decision making processes. Sustainable Brands London will
relay up to the minute research, case studies, and methodologies to support a
company’s progression toward profitable sustainable brand innovation.”

Over 80 of the world’s leading thinkers and practitioners of environmental and
social innovation will lead interactive discussions, breakout sessions,
plenary presentations, brand innovation labs and networking activities. The
conference in London will bring multiple stakeholders together, each with a
unique perspective, to collaborate and recognise the role that brand plays in
focusing corporate energy and influencing culture.

Hosted at the Mermaid Conference & Events Centre in London, UK, this
conference is made possible due to support from presenting sponsor Unilever,
as well as from BASF, Dragon Rouge, OgilvyEarth and other sponsoring
companies. Registration is still available. For further information on the
conference programme or a complete list of confirmed speakers, please visit
the conference website at www.SustainableBrandsLondon.com.

About Sustainable Brands

Sustainable Brands is the global learning, collaboration, and commerce
community committed to replenishing the world through better brands.
Sustainable Brands offers news and views from thought and practice leaders
both online and at live events, a robust resource library and peer-to-peer
learning groups. In addition, there are a variety of opportunities for
solutions providers to share their solutions with the global community of
brand innovators seeking to deliver the better brands of the future.
Sustainable Brands inspires, engages and equips today's business and brand
leaders to grow revenues and enhance brand value, reputation and loyalty,
while helping create a healthy and sustainable future for all. Sustainable
Brands is produced and supported by Sustainable Life Media, located in San
Francisco CA.

Contact:

OgilvyEarth Worldwide
Freya Williams, 212-237-4000
Freya.williams@ogilvy.com
 
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