Lowe’s Selects Kumar for Senior Strategy Position
MOORESVILLE, N.C. -- November 20, 2012
Lowe’s Companies, Inc., (NYSE: LOW) announced today that Marise Kumar has
joined the company as senior vice president of strategy and modeling. Kumar
reports to Robert J. Gfeller, Customer Experience Design Executive.
Kumar is responsible for identifying opportunities that will positively impact
the customer experience. She will work closely with leaders in Customer
Experience and across the organization to ensure these opportunities are
practical, financially valid and create a compelling experience for customers
across all channels.
“We want to be trusted advisers for consumers at each step of their home
improvement process, by helping deliver better experiences for them whenever
and wherever they shop with Lowe’s,” Gfeller said. “We’re excitedto have
Marise’s deep expertise in understanding consumer expectations and translating
those insights into experiences that make a difference to consumers and our
Kumar joins Lowe’s with more than 25 years of experience in brand management,
general management and executive leadership, serving most recently as chief
customer experience officer and chief marketing officer for Best Buy. Before
her retail experience with Best Buy, she spent 13 years with Whirlpool
Corporation, where she managed Emerging Brands and Businesses in the United
States before leading Strategic Planning for North America and Global Customer
Loyalty. Her career began in packaged goods, where she spent more than 10
years in Asia with Colgate Palmolive.
Kumar holds a B.A. degree in economics and statistics from Elphinstone College
in Bombay, India, and earned an M.B.A. from the Indian Institute of Management
With fiscal year 2011 sales of $50.2 billion, Lowe’s Companies, Inc. is a
FORTUNE^® 100 company that serves approximately 15 million customers a week at
more than 1,745 home improvement stores in the United States, Canada and
Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe’s is the
second-largest home improvement retailer in the world. For more information,
Lowe’s Companies, Inc.
Chris Ahearn, 704-758-2304
Tiffany Mason, 704-758-2033
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