Dynacraft Debuts New Motorized Ride-On Urban Shredder by Hot Wheels™

  Dynacraft Debuts New Motorized Ride-On Urban Shredder by Hot Wheels™

 Battery-Powered Ride-On Sure to Top Adrenaline-Fueled Boys’ Wish Lists this
                                Holiday Season

Business Wire

EL SEGUNDO, Calif. -- November 20, 2012

Part motorcycle, part skateboard, part super engine — all beast — the new
Urban Shredder by Hot Wheels™ and Dynacraft is now available just in time for
the holidays. The ultimate gift for thrill-seeking boys, the battery powered
ride-on is equipped for adventure, reaching speeds of up to 10 mph with a
24-volt electric engine.

Urban Shredder by Hot Wheels(TM) and Dynacraft (Photo: Business Wire)

Urban Shredder by Hot Wheels(TM) and Dynacraft (Photo: Business Wire)

“Partnering with Dynacraft allows us to leverage their sporting goods
expertise to create an unprecedented real-life, Hot Wheels experience,” said
Diane Reichenberger, vice president of consumer products, North America. “The
Urban Shredder takes the very best of bike, skateboard and motorized scooter
play and transforms it into an adrenaline fueled vehicle that’s ready to ride
in time for the holidays.”

The Urban Shredder by Hot Wheels allows kids to cruise with style and control,
featuring electronic throttle control and precision-tuned handling. The
motorized ride-on also includes an adjustable foot/knee deck, a wall charger
and features safe “sparking action” that emits while leaning into sharp turns.
The Urban Shredder by Hot Wheels™ is geared for children ages 8-12 with a
150-pound weight limit.

The Urban Shredder by Hot Wheels will retail for a suggested $349.99 and is
available now at Walmart.com, ToysRUs.com, Amazon.com and Target.com, and will
be in-store at Walmart and Toys “R” Us this week.

About the Hot Wheels Brand

Since 1968, Hot Wheels has been passionate about creating thrilling vehicle
experiences through innovative product and content. With a fan base of more
than 41 million people, Hot Wheels is the No. 1 vehicle property in the United
States producing the coolest cars imaginable. The Hot Wheels brand began as a
line of 16 1:64-scale die-cast vehicles; today, it has evolved into a true,
global lifestyle brand for boys of all ages with segments that range from
aftermarket parts to licensed apparel to branded digital content from Team Hot
Wheels, a real-life race crew of professional drivers performing over-the-top
stunts. For the hottest games and videos, visit www.HotWheels.com and


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Mattel Brands PR:
Rachel Cooper, 310-252-5327
Bret Ingraham, 310-252-6396
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