Inspires the Perfect Gift this Holiday Season Inspires the Perfect Gift this Holiday Season

  *Featuring new Windows 8 devices, Dell’s holiday portfolio offers great
    gift ideas for everyone in the family
  *Dell’s #Inspire 100 strives to empower and inspire others this season
  *New Dell Shop mobile app brings full experience to on-the-go
  *Premium support and financing options ensure peace of mind while
    purchasing and gifting PCs, laptops and tablets

Business Wire

ROUND ROCK, Texas -- November 20, 2012

Dell today announced new and exciting ways for customers to find the best gift
this holiday season. A new Windows 8 product line-up and incredible holiday
offers, accessible mobile applications, Dell Showcase Stores, premium support
and shipping services and financing options make this year’s shopping
experience easier than ever.

Dell’s widely acclaimed, new Windows 8 products offer unique form factors and
the latest technologies, suitable for anyone on your list.

Empower the mobile professional in your family to conquer the New Year with
one of Dell’s newly released XPS products. The XPS 10 tablet offers an
uncompromised design that combines productivity and fun for those who are
constantly on-the-go. The XPS 12, a convertible Ultrabook, is ideal for those
who need the best of both worlds. A fully-featured, full-powered laptop that
easily becomes a touch-enabled tablet, the XPS 12 houses a unique and elegant
design sure to catch all eyes. The commuter in the family can accomplish any
task with ease with the award-winning XPS 13 Ultrabook in the same razor thin
form factor.

Students and families will be thrilled to unwrap an Inspiron system this
holiday season. Available in Silver Moon or Fire Red, the Inspiron 15z
Ultrabook packs loads of features and a spectacular multimedia experience into
a svelte silhouette, perfect for those who want “more” – more display size and
entertainment options.

Dell’s All-in-Ones are perfectly suited for people in the market for a larger
system or “hub” for the home. Just in time for the holidays, the highly
acclaimed XPS One 27 is now available with a touchscreen display and
articulating stand for creative enthusiasts seeking a premiere artistic
experience. The Inspiron One 23 is also available with a touchscreen option
for entertainment, education and fun for the whole family.

Gamers can play victoriously with any of the top-of-the-line Alienware
systems. The Alienware M14x offers powerful gaming performance in a portable,
14-inch form factor, while the Alienware M17x, M18x or X51 transform
entertainment centers into an impressive gaming zone with tons of customizable

Black Friday and Cyber Monday Doorbusting Offers^i

Customers can take advantage of sensational, limited time offers this Black
Friday and Cyber Monday via rolling 3-hour doorbuster deals such as:

  *If your student needs a new laptop, check out the portable Inspiron 14z
    for just $299.99 at 12:00am ET
  *A great addition to any family, the Inspiron 660s desktop with Windows 8
    will be available for a mere $249.99 at 12:00am ET
  *For those looking for a sleek, space-saving All-in-One desktop, the
    Inspiron One 20 will be offered at a special price of $399.99 at 6:00am ET

Dell’s holiday deals can be found on and

The Power To Do More – Inspired Gift Giving

Dell is committed to helping customers do and achieve more; with Dell
products, users are able to pursue their dreams, passions and experience true
success. This holiday season, Dell introduces the #Inspire 100, a compilation
of leading influencers in entrepreneurship, philanthropy, education and media
who use technology to empower and inspire others.

“The #Inspire 100 are innovative community and industry leaders who use
technology to make a difference in the world,” explained Fara Howard, Dell
executive director of North America Consumer and Small Office Marketing. “This
group of thinkers, designers and risk takers contribute to positive change,
while helping others pursue their passions and dreams.”

The #Inspire 100 is part of Dell’s “Inspired Gifting” holiday campaign, which
encourages shoppers to “give the gift of inspiration.” As exemplified in the
television ads “The Girl Who Could Fly” and “The Boy Who Captured The Stars,”
Dell is asking users to share what’s inspiring them and how technology helps
them explore their hobbies and achieve their goals. Users can share video
links, songs, photos and more at the Inspire app on Dell’s Facebook page.

Dell Showcase Stores

Dell will be opening Dell Showcase Stores again this holiday season; by Black
Friday, fifty Dell Showcase stores will open nationwide. These sites allow
customers to experience the company’s Windows 8 products, test Dell’s newest
Ultrabooks inspired by Intel and experience the latest Alienware gaming
systems. A store locator can be found here.

Dell Shop Mobile App

Enjoy on-the-go shopping and support with the new Dell Shop App. The Windows 8
app makes it easy for users to find the right Dell products and accessories to
improve their work and play on mobile devices, laptops or desktops. Users can
also access Customer Service Support through the App to help keep them up and

All new Inspiron, Vostro and XPS Windows 8 PCs offer the Dell Shop App; it is
also available to download for all users running Windows 8 in the U.S. Android
and iOS users can enjoy the Dell Mobile app for the same robust product
support features and secure end-to-end shopping experience.

Customer Support and Services

Delight in great support and shipping services to ensure your gifts arrive on
time for the holidays. Dell offers free 5-to-7 day ground shipping on all
consumer and home office products, with no minimum purchase required. For last
minute shoppers, Ships Fast PCs are available to ship in one business day.^ii

Dell also offers a multi-channel support system to give customers the best
possible customer service experience. Dell Tech Concierge is a subscription,
cloud-based phone and chat service that supports every brand of Windows-based
devices with 24/7 proactive maintenance and protection. Support can also be
found through Dell social media platforms on Twitter, Online Support Forums,
Windows 8 Support portals and live support staff.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative
technology and services that give them the power to do more. For more
information, visit

Key Links:

Broadcast media may access Dell Consumer b-roll here.

Dell World

Join us at  Dell World 2012 – The Power to Do More. Technology professionals
will learn from one another and identify key challenges and opportunities
connected to the top forces changing business today. Learn more at or follow #DellWorld on Twitter.

^i Offers subject to change, not combinable with all other offers. Taxes,
shipping, handling and other fees apply. U.S. Dell Home new purchases only.
Free shipping and handling offer available in Continental (except Alaska) U.S.
only. Free shipping offer does not include time to build/test system. Dell
reserves the right to cancel orders arising from pricing or other errors.

^ii Ships Fast PCs: Limited system quantities available. Orders typically ship
out from Dell facilities the next business day after payment processing.
Choose next business day shipping during checkout. Not available for APO/FPO
orders. Electronics and accessories may ship separately.


Lisa Peterson, +1-512-632-6053
Dell Analyst Relations
Matthew Parretta, +1-512-633-5568
Dell Investor Relations
Robert Williams, +1-512-728-7570
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