ProfNet Sources Available on Health Care, Housing, Holidays and More

     ProfNet Sources Available on Health Care, Housing, Holidays and More

PR Newswire

Nov. 20

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  oDon't Get Burned This Holiday Season
  oNative Apps Are Not Dead – The Marketplace Is
  oHealth Care: A Struggling Industry No Longer Just a Federal Case
  oFacts About VA Loans
  oWhat Developers Need to Know Now That the Housing Market is Recovering
  oDonate Old Cellphones to Help Environment and Raise Money for Troops


  oManaging Editor – BuzzFeed (NYC)
  oHealth Reporter – CBS/WWJ-AM (MI)
  oNewsroom Producer – Sirius XM Radio (DC)
  oNewswriter – KPIX-TV (CA)


  oSix Secrets to Landing a Content Marketing Gig
  o#ConnectChat Recap: The Freelancer Economy
  oInteresting Expert of the Week, Facebook Diet Edition
  oUpcoming PR/Media Events



Expert Alerts are listings of ProfNet members who are available to discuss
timely news topics. If you are interested in interviewing any of the experts,
please contact their media representative at the end of the listing. You can
also find Expert Alerts online at

Don't Get Burned This Holiday Season
Mike Wanstreet
Solucient Security
"With all of the kitchen chaos, it's no wonder cooking fires are much more
likely to occur on holidays like Thanksgiving and Christmas. It only takes a
minute for a kitchen fire to get out of control. So, along with all of your
dinner ingredients, make sure you have a safety plan to keep your dinner from
going up in smoke." Wanstreet is president of Solucient Security, which has
provided a full array of security solutions to commercial and residential
customers for more than 70 years. He can offer a number of tips to homeowners
on fire prevention during the holidays.
Media Contact: Sue Voyles,

Native Apps Are Not Dead – The Marketplace Is
Brett Bauer
Founder and CEO
Shared2you, Inc.
"The mobile application marketplace is broken. With over a million apps seen
in the U.S. app store, and thousands added every month, it is simply too
difficult and time-consuming for most people to find the apps they want or
need. The key to solving the app discovery problem is harnessing the power of
signaling to narrow the information gap. For example, a professor shares links
to required educational apps with students; a director of nursing shares apps
on the latest methods of treating patients with other health care
professionals; and teens share the games they love with friends who receive a
new smartphone for Christmas. New technology can reduce this sharing process
to a singular action that enables large-scale app sharing through personal
networks for the first time." Bauer is founder and CEO of Shared2you, Inc.,
which specializes in mobile application marketplace economics. He is located
in Minnesota and is available for media interviews.
Media Contact: Richard Berman,

Health Care: A Struggling Industry No Longer Just a Federal Case
Craig B. Garner, Esq.
Health Care Attorney
Garner Health, LLC
"For the struggling health care industry, reinventing its centerpiece -- the
hospital -- is not only a critical financial component for success, it's the
law. There is little doubt that this sector will attract billions in new money
from private equity, but, at the same time, there is little guidance on the
ways in which this infusion is best directed. Finding stability in an industry
defined by its instability will be further complicated by the lure of
investing in new technologies that promise to save the day, but investors
should survey the landscape further than the edges of the Affordable Care Act.
America's first hospital opened its doors 225 years ago, and the savvy
investors should be mining for information within these four different
Garner is the former CEO of a community hospital and an expert and attorney in
health care law. He is on the Health Law committee of the State Bar of
California and is an adjunct faculty member of the Pepperdine University
School of Law, teaching hospital law. He is the author of "Hospital Stay:
Health Care Made Simple."
ProfNet Profile:
Media Contact: Maureen O'Crean,

Facts About VA Loans
Chip Poli
Poli Mortgage
"The Veterans Administration Mortgage Guarantee Program has proven to be a
very valuable resource for veterans. The program is administered by the
Department of Veterans Affairs and, over the years, has insured thousands of
home loans for the men and women who bravely served our country, as well as
the spouses of those killed in the line of duty. Originally conceived in 1944,
the Veterans Administration Mortgage Guarantee Program was a way to defray
some of the emotional and financial concerns of a man or woman returning from
war." Poli can offer facts about VA loans.
Media Contact: Faith Mayer,

What Developers Need to Know Now That the Housing Market is Recovering
John McGrail
The Mayo Group
"Developers across the nation are rejoicing as the housing market begins to
show signs of recovery. Finally, after being sidelined for a while, it looks
like there will be opportunities in the future to start new developments or to
finish those that were abandoned when the crash occurred. The real question
is: Now that the recovery has started, what do you need to know to be
successful going forward? For starters, it is important to understand your
target demographic. Is your area full of primarily renters or folks seeking to
own a home? Are they transient (in an area that sees jobs turn over every two
to five years) or are they more likely to be lifers that stay within the same
geographic distance for their entire career? Once you have the answers to
these questions, you will be better able to determine what type of development
you are going to create."
Media Contact: Faith Mayer,

Donate Old Cellphones to Help Environment and Raise Money for Troops
Marc Leff
Chief Operating Officer
"According to, it's estimated that only 8 percent of cellphones get
recycled; the rest are either lying around or sitting in landfills. With the
holidays upon us, many consumers will be upgrading their cellphones and
seeking ways to gain value from their old cell phones. One way to do this is
to donate used cellphones, which helps not only the environment but also the
organizations to which the donations are made."
Leff is chief operating officer of, which is
participating in a program this holiday season to help raise money for the
troops. For every smartphone received for trade-in, the company will donate $5
to Operation Gratitude, to be used to provide care packages to veterans, U.S.
troops and their families. Since2006, Operation Gratitude has raised over
$150,000's donation and recycling arm of its
parent companyGRC Wireless, which has recycled over 6 million phones and
pioneered the cellphonebuy-back and recycling business.Leff is based in
Media Contact: Jerry Schranz,



Following are links to job listings for staff and freelance writers, editors
and producers. You can view these and more job listings on our Job Board:

  oManaging Editor – BuzzFeed (NYC)
  oHealth Reporter – CBS/WWJ-AM (MI)
  oNewsroom Producer – Sirius XM Radio (DC)
  oNewswriter – KPIX-TV (CA)

See more listings here.



Following are links to other news and resources we think you might find
useful. If you have an item you think other reporters would be interested in
and would like us to include in a future alert, please drop us a line at

    marketing has become a go-to destination for creative types of all
    stripes. But what does it take to land a job? James O'Brien, a writer for
    the Boston Globe, shares how you can get the edge in an interview:
    our latest Twitter-based chat. "The Freelancer Economy" featured Bill
    Momary, CEO of Ebyline. You can read a recap of the chat here:
    Expert of the Week column spotlights experts from within the ProfNet
    Connect community that we think readers and reporters will find
    interesting and timely. This week's spotlight is on Gemini Adams, author
    of "The Facebook Diet: 50 Funny Signs of Facebook Addiction and Ways to
    Unplug With a Tech Detox":
  oUPCOMING PR/MEDIA EVENTS. We regularly update our ProfNet Connect calendar
    to including upcoming events we think will be of interest to PR and media
    professionals. To see events taking place over the next week or so:


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