Cloud Telephony Provider CallFire Offers Customers Free SMS Keyword Promotion to Mark AmEx Small Business Saturday®

  Cloud Telephony Provider CallFire Offers Customers Free SMS Keyword
  Promotion to Mark AmEx Small Business Saturday®

Cloud Computing West 2012

Business Wire

SANTA MONICA, Calif. -- November 20, 2012

Waving the flag for the American Express Small Business Saturday® campaign,
CallFire (CallFire.com) announced that it is offering a special promotional
opportunity for current and future customers, beginning today.

As part of its commitment to helping small businesses grow using its
telephony-driven text marketing and mobile messaging tools, CallFire will give
away a complimentary SMS keyword to any new signup or existing user.

Recipients who sign up from Nov. 19 through Nov. 26 can receive and
incorporate the keyword into their digital marketing campaigns – inviting
customers to text that keyword to redeem promotional items and other
incentives. The promotion represents a $75 savings for participating
customers.

“CallFire has long been a champion of small businesses across the country,”
said Dinesh Ravishanker, CEO of CallFire. “Our suite of text marketing and
mobile messaging products is ideal for start-ups and entrepreneurial
operations looking for easy, affordable ways to kick-start better
communications with their customer base. We’re pleased to offer added
incentives to our own clients this week in support of the American Express
Small Business Saturday initiative.”

CallFire simplifies telephony, making sophisticated, expensive carrier class
telecom capabilities available even to small-sized businesses – including
start-ups, mom and pop operations, and entrepreneurs working across industry
disciplines. The company delivers an affordable, easy-to-use GUI and API
platform. Businesses using CallFire’s text marketing, virtual and auto
dialing, and mobile messaging tools can reach their customers on any device,
over voice or text. The company is now 50,000+ users strong and is helping to
empower both the small business and enterprise markets to revolutionize the
way they communication with their respective target audiences.

The American Express Small Business Saturday® campaign started in 2010 when
the credit giant founded the program to help small businesses get more
exposure during one of the biggest shopping weekends of the year. Last year,
more than 100 million people came out to shop at independently-owned small
businesses on the day. Now in its third year, Small Business Saturday® will be
even bigger – as businesses across America, like CallFire, get on board to
offer their own  customers collaborative support tools and programs.

For more information, new and existing CallFire customers are encouraged to
visit www.callfire.com or call 877.897.FIRE

About CallFire

CallFire(callfire.com)simplifies telephony, making sophisticated, expensive
carrier class telecom capabilities available through an affordable,
easy-to-use GUI and API platform. Any business, from start-up to enterprise,
can reach its customers on any device, using text messaging or voice, with
CallFire’s massively scalable, cloud telecom platform. CallFire products
include Voice APIs,Business Text Messaging,Voice Broadcast,Local Phone
Numbers,Call Tracking,IVR,Power Dialingfor agents and more. Call analytics
enable CallFire’s 50,000 users to reach customers more often using text
marketing,virtual numbers,auto dialersand mobile messaging.

Contact:

Edge Communications, Inc.
Ken Greenberg
(323) 469-3397
ken@edgecommunicationsinc.com