AAM Board Agrees to U.S. Magazine Allowance for Lost Scan Sales, Requires Large Magazines to Report More Frequent Per-Issue

  AAM Board Agrees to U.S. Magazine Allowance for Lost Scan Sales, Requires
            Large Magazines to Report More Frequent Per-Issue Data

PR Newswire

ARLINGTON HEIGHTS, Ill., Nov. 20, 2012

Elects New Directors

ARLINGTON HEIGHTS, Ill., Nov. 20, 2012 /PRNewswire-USNewswire/ -- The board of
the Alliance for Audited Media (formerly the Audit Bureau of Circulations) has
agreed to create an allowance for U.S. magazine newsstand sales that are lost
when not properly scanned or accounted for by retail outlets. The board will
determine the final allowance percentage at its March meeting, following
further industry discussion. If given final approval, the new U.S. rules would
take effect with 2013 first-half magazine publisher's statements.

The AAM board also agreed to require U.S. magazines with circulations over
250,000 to report more frequent per-issue data via AAM's Rapid Report tool,
beginning with July 2013 issues. Participation in Rapid Report has been
optional since its inception in 2006. The board also agreed to modify the U.S.
rule for credit cancellations to allow these copies to be counted as
"verified" circulation.

In other magazine actions, the AAM board endorsed new U.S. and Canadian
guidelines for publications that convert from print to digital-only
distribution models. The guidelines specify that subscribers must be told
about options that should include receiving the digital subscription,
converting to another print publication, or receiving a refund for the
remainder of the subscription.

The board of directors also reviewed an update on AAM's work with Next Issue
Media, as the media auditor continues its work with publishers to test and
navigate new digital programs. AAM is extending its test period with Next
Issue Media, which offers unlimited access to digital magazines for a fixed
price. Upon completion of the AAM review in the first quarter of 2013, the
board will review a recommendation for development of qualification and
reporting standards for unlimited access programs such as these.

"We are making important progress on a number of critical issues that will
help to continue moving magazine publishing and advertising forward," said
David Leckey, executive vice president of consumer marketing at American Media
Inc. and chairman of the AAM board's magazine committee. "It's vital that AAM
continues adapting to today's changing cross-media environment. As a board we
are committed to working with publishers, advertisers, and their agencies to
ensure that AAM provides the media industry with the accountability and
confidence for which it is so well known."

Key Newspaper Actions

A joint publisher/buyer Consolidated Media Report task force continues to
develop recommendations for newspaper reporting standards and formats,
database integration of new metrics, and frequency of reporting. A main focus
for the group is more frequent data reported via an integrated online
database. Testing of this will begin in early 2013.

Following its acquisition of the Certified Audit of Circulations this month,
the AAM board reviewed plans for the integration of AAM and CAC data. This
multiphase data integration project is slated for completion in the summer of
2014 and includes overhauling CAC's website, housing current and historical
CAC reports, and integrating CAC data into AAM's database, the Media
Intelligence Center.

Board of Director and Officer Elections

At the divisional meetings held last week, AAM members re-elected 14 directors
to serve new terms on the board. They also elected three new representatives:

  oSue Roberson, Time Inc., representing U.S. magazines
  oLou Cona, Conde Nast, representing U.S. magazines
  oAlisa Bowen, Dow Jones, representing U.S. newspapers

The board also elected as chairman Sunni Boot of ZenithOptimedia Canada Inc.
AAM elected as vice chairmen: Rob Fisher, American City Business Journals;
Scott Heekin-Canedy, The New York Times; Scott Kruse, GroupM; David W. Leckey,
American Media Inc.; Christina Meringolo, Merck Consumer Care; and Shelagh
Stoneham, Rogers Communications Inc.

The AAM board of directors meeting was held Nov. 14-16 in New York, in
conjunction with AAM's annual conference. For a complete summary of board
actions, visit AAM's website. For a recap of the AAM annual conference,
including keynotes, panel sessions and photos, please visit our conference
website.

About the Alliance for Audited Media

The Alliance for Audited Media (AAM) is a nonprofit organization that connects
North America's leading media companies, advertisers and ad agencies. Founded
in 1914 as the Audit Bureau of Circulations, the AAM is the preeminent source
of cross-media verification and information services, providing standards,
audit services and data critical to the advertising industry. The organization
independently verifies print and digital circulation, mobile apps, website
analytics, social media, technology platforms and audience information for
newspapers, magazines and digital media companies in the U.S. and Canada. In
November 2012, the AAM joined forces with Certified Audit of Circulations. To
learn more about the Alliance for Audited Media, visit the AAM website.

SOURCE Alliance for Audited Media

Website: http://www.auditedmedia.com/
Contact: Susan Kantor, susan.kantor@auditedmedia.com, +1-224-366-6432, Rachael
Battista, Rachael.battista@auditedmedia.com, +1-224-366-6365
 
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