World’s Largest Shoe Floor Sets Foot On Broadway at Macy’s Herald Square
One-of-a-kind shopping destination showcases more than 250,000 pair of shoes
while signature coffee, champagne and chocolates are served at the Herald
NEW YORK -- November 20, 2012
On a street renowned for awe-inspiring productions, the fall 2012 opening of
the World’s Largest Shoe Floor at Macy’s Herald Square is one of the most
exciting and epic events of the season, with the debut of more than 250,000
pair of women’s shoes in a posh, new, 63,000 square-foot space on the second
floor of the iconic flagship. Broadway’s newest star presents a shopping
experience so grand that the curtain has been raised on the vast new space in
phases, with a grand finale culminating in the unveiling of three brand new,
multi-level, luxury shops this holiday season. The “must-shop” destination of
the fall 2012 season elevates the shopping experience through décor and
design, featuring modern architectural elements that set the stage for the
luxury shoe shops, a designer shoe salon, shoe closets inspired by New York
City’s trendiest neighborhoods, as well as a stylish new coffee, champagne and
chocolate bar. An integral component of the multi-year, $400 million
renovation of Macy’s Herald Square, this landmark shopping experience is one
of the most highly anticipated in retail history.
Visitors to the World’s Largest Shoe Floor are transported to shoe nirvana as
they enter a dramatic new environment that spans the entire second floor of
the Broadway building. Upon arrival, guests discover an easy-to-navigate
floorplan that seamlessly flows from one lifestyle category to the next. An
incomparable selection of shoes, almost twice the size of the previous
offering, includes a powerful new assortment from favorite brands, Stuart
Weitzman; RACHEL Rachel Roy; Dolce Vita; Vince Camuto; Lucky; Sperry; Nine
West; I.N.C.; Lauren; Nike; Puma; Keds; Clarks; and Naturalizer. Sleek new
shops from Calvin Klein, Coach, Michael Kors and Cole Haan round out the
selection in the designer shoe salon and 29 new vendors have made their home
on the second floor, including French Sole’ Juicy Couture; L.A.M.B.; La
Fenice; Seven for All Mankind; and Truth or Dare by Madonna, to name a few.
For the ultimate shoe shopping experience, The World’s Largest Shoe Floor
takes customers who love the thrill of finding great fashion at a great price
on a virtual shopping trip uptown, downtown and throughout the Big Apple in
the form of floor-to-ceiling clearance closets designed with visual elements
that salute New York City’s most iconic neighborhoods. This global destination
for fashionable footwear will provide the intimate feel and elegance of a
boutique shopping experience with specially-designed LED lighting and custom
architectural details unique to the signature style of each brand. The new
shoe floor features styles that range in price from $49 to $1,600 and sizes
Though the footprint is monumental, cutting-edge technological features ease
and enhance the shoe shopping experience on The World’s Largest Shoe Floor.
The brand-new Macy’s Herald Square app will assist customers in navigating the
Shoe Salon, as well as the rest of Macy’s Herald Square, seamlessly.
State-of-the-art mobile scanning devices provide detailed product information,
enabling sales associates to determine the availability of a given size and
style instantaneously and 21 LCD monitors and four LED screens add dramatic
impact throughout the shoe floor, dazzling and inspiring customers with a
visual interpretation of key trends, brands and styles, as well as Macy's
iconic brand imagery.
Finally, the Herald Square Café serves as a stylish accessory to the ultimate
shoe shopping experience with rare varieties of Starbucks Reserve coffees,
champagne from the celebrated cellars of Moët & Chandon, exquisite,
hand-crafted chocolates by Vosges Haut-Chocolat, and a specially-curated
assortment of menu items. Visitors to the intimate, 45-seat, 1,434
square-foot, custom-designed café step into a sleek and chic environment of
heritage marble with modern wood accents and dramatic lighting, bringing a
touch of warmth to the space. Curved banquettes upholstered in cream and
gun-metal gray elegantly follow the perimeter of the dining space providing
inviting seating vignettes. A grand clock serves as a striking focal point
overlooking the communal “champagne tasting table.” This clock has been
fashioned in the mirror image of the original timepiece which overlooks
Broadway Boulevard and has been keeping time for busy New Yorkers since the
filming of “Miracle on 34^th Street.” Natural light illuminates the second
floor space through the majestic historic windows which have been renovated
and made visible to the public for the first time in decades.
Holiday 2012 will bring in the final phase of the Shoe Salon’s transformation
as Macy’s Herald Square debuts multi-level shops by Louis Vuitton, Gucci, and
Burberry, which open into the stunning new space on 2. Each luxury store is
easily accessible via a dedicated elevator from the Main Floor.
World’s Largest Shoe Floor Fun Facts
*432 total shoe floor staff
*63,000 total square feet, including 39,000 square feet of selling space
and 24,000 square feet of stock room space.
*280,000 pairs of shoes = stock room capacity
*29 new vendors
*274 mobile, i-touch scanning devices
*History repeats itself—Macy’s original shoe department was created in
1875, and within eight years, was deemed "the largest in the world."
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion
and affordable luxury to customers at more than 800 locations in 45 states,
the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com
offer distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home.
Macy’s Herald Square is New York City’s most iconic department store,
welcoming more than 20 million visitors from around the world each year. The
world-famous flagship is a retail institution known for its fashion and epic
events -- most notably the Annual Macy’s Flower Show^®; Macy's 4th of July
Fireworks^® and the Macy's Thanksgiving Day Parade^®. Built in 1902, the
“World’s Largest Store” currently houses more than 1 million square-feet of
retail space. In 2011, Macy’s Inc. announced that the store will increase its
selling space to 1.2 million square-feet following an extensive four-year, 400
million dollar renovation. The renovation will transform the store into one of
the most technologically advanced, fashion-forward and exciting destinations
in the world with new designer departments, epicurean experiences and
multi-level luxury shops.
For Macy’s media materials, images and contacts, please visit our online
pressroom at www.macys.com/pressroom.
Elina Kazan, 646-429-7448
Marissa Nicolaescu, 646-429-5232
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