Carl’s Jr.® and Hardee’s® Improve on a Dessert Classic with the New Hand-Scooped Chocolate Chip Cookie Ice Cream Sandwich

  Carl’s Jr.® and Hardee’s® Improve on a Dessert Classic with the New
  Hand-Scooped Chocolate Chip Cookie Ice Cream Sandwich

 For a limited time, guests can enjoy a free hand-scooped ice cream sandwich
               with the purchase of a Memphis BBQ Burger combo

Business Wire

CARPINTERIA, Calif. -- November 20, 2012

Ice cream treat lovers have long enjoyed the taste combination of ice cream
sandwiched between chocolate chip cookies so  Carl’s Jr. and Hardee’s have
made it even better with the new Hand-Scooped Chocolate Chip Cookie Ice Cream
Sandwich. The new treat is made in-restaurant by hand-scooping premium vanilla
ice cream between two of Otis Spunkmeyer’s famous chocolate chip cookies. The
Hand-Scooped Chocolate Chip Cookie Ice Cream Sandwich is now available at all
Carl’s Jr. and Hardee’s restaurants.

Carl's Jr. and Hardee's add hand-scooped Chocolate Chip Cookie Ice Cream
Sandwich to their dessert m ...

Carl's Jr. and Hardee's add hand-scooped Chocolate Chip Cookie Ice Cream
Sandwich to their dessert menu.

“Carl’s Jr. and Hardee’s are in the unique position of being able to make
dessert items with real, hand-scooped ice cream since we bring in tubs of
hard-packed ice cream to make our shakes and malts every day,” said Brad
Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “With the success
of the Hand-Scooped OREO^® Ice Cream Sandwich last year, we worked on other
great ice cream sandwich ideas and using chocolate chip cookies was a natural.
Since we had very good vanilla ice cream, we wanted to pair it with equally
good chocolate chip cookies, so we teamed up with Otis Spunkmeyer and the
result is delicious. And, for a limited time, our guests can get a
Hand-Scooped Chocolate Chip Cookie Ice Cream Sandwich free with the purchase
of any Memphis BBQ Burger combo.”

In addition to the Memphis BBQ Burger combo promotion, guests can also receive
a free Chocolate Chip Cookie Ice Cream sandwich with the purchase of a Carl’s
Jr. or Hardee’s gift card. The new dessert item can be purchased individually
for $1.69. Guests can also enjoy two Otis Spunkmeyer chocolate chip cookies
(without the ice cream) for $1. Prices may vary.

CKE Restaurants, Inc.

CKE Restaurants, Inc. is a privately held company headquartered in
Carpinteria, Calif. As of the end of the second quarter of fiscal 2013, the
Company, through its subsidiaries, had a total of 3,279 franchised or
company-operated restaurants in 42 states and 26 foreign countries, including
1,333 Carl's Jr. restaurants and 1,939 Hardee's restaurants. For more
information about CKE Restaurants, please visit www.ckr.com or its brand sites
at www.carlsjr.com and www.hardees.com.

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Contact:

Carl’s Jr.
Beth Mansfield, 805-745-7741
bmansfield@ckr.com
or
Hardee’s
Jenna Petroff, 314-259-6277
jpetroff@ckr.com