Sears®, Kmart® and SHOP YOUR WAY™ Announce Cyber Monday Deals with Multiple Ways to Shop, Ship and Save Through Online and

 Sears®, Kmart® and SHOP YOUR WAY™ Announce Cyber Monday Deals with Multiple
            Ways to Shop, Ship and Save Through Online and Mobile

Mobile apps for smartphones and tablets fuel special deals and discounts; buy
online, pickup in-store and free shipping on orders over $49

PR Newswire

HOFFMAN ESTATES, Ill., Nov. 20, 2012

HOFFMAN ESTATES, Ill., Nov. 20, 2012 /PRNewswire/ -- Sears Holdings is dialing
up its Cyber Monday offering this year by making it easier than ever for
post-Black Friday shoppers to find hot deals on everything from appliances and
power tools to jewelry and toys through a customized and integrated mobile and
online shopping experience. Starting Sunday, Nov. 25 at 12 a.m. through
Tuesday, Nov. 27, deals can be found online at,, and via the Sears, Kmart and SHOP YOUR WAY
mobile experiences for smartphones and tablets, where customers have access to
millions of products and free shipping on orders over $49.


For added convenience and to save time during the busy holiday shopping
season, Sears and Kmart have been investing in integrated shopping options for
on-the-go customers to seamlessly bring the in-store, online and mobile
experiences together. Today, about half of the online business at Sears and
Kmart now includes interactions with another channel, such as the popular buy
online, pickup in store feature that guarantees select items purchased online
will be ready in 5 minutes or less at all Sears locations.Sears also offers a
Curb Side Pickup option in approximately 700 locations. Other integrated
retail options include the new Sears and Kmart mobile apps, which allow
shoppers to check if an item they want is in stock at local stores for same
day pickup, and layaway where customers can put items on layaway in the store
and pay off their layaway contract via their mobile device.

SHOP YOUR WAY Members have access to even greater deals and discounts, not
only through all of Sears and Kmart online and mobile shopping channels, but
also through the social shopping experience of and the SHOP
YOUR WAY mobile app. The free program offers rewards, daily sweepstakes and
personalized deals that create an overall customized experience, which is now
responsible for driving more than half of Sears' and Kmart's business. Through
the SHOP YOUR WAY mobile app, Members will be notified of exclusive holiday
savings, including Cyber Monday deals, and receive coupons that they can
access and bring to the store via their mobile devices. And new this holiday
season, SHOP YOUR WAY Members can return or exchange an item without a

"Today's shoppers are increasingly moving between channels as they gather
information and shop, which is why we'll continue to offer our customers a
fully-integrated shopping experience for Cyber Monday with access to major
deals and endless aisles online, through mobile apps and in-store," said Imran
Jooma, EVP and president of Marketing, Online, and Financial Services, Sears
Holdings. "Cyber Monday is a day we plan for all year, and our work is paying
off as the total online business for and grew more than 20
percent in our third quarter. Sears and Kmart are unmatched by any other
retailer when it comes to selection of products and convenience of shopping

According to a recent Online Holiday Shopping Survey conducted by Sears*,
nearly half of Americans plan to take advantage of Cyber Monday sales. In
fact, most say that shopping on Cyber Monday is more convenient than Black
Friday, with 40 percent asserting that Cyber Monday simply has more attractive

Sears and Kmart customers can look forward to Cyber Monday deals that in some
cases offer up to 50 percent off on the stores' most popular brands and
products. Cyber Monday offers** include:

Sears Cyber Monday Deals:

  oMaytag® 3.6-cu. ft. load washer and Maytag® 7.0-cu. ft. dryer each priced
    at $399.99, with a savings of $430 on the pair
  oSave $400 on a NordicTrack elliptical, sale priced at $499.99
  oSave $80 on a Kenmore Elite^® 5-qt. stand mixer priced at $169.99
  oUp to 50% off, plus an extra 10% off online of coats and cold weather
    accessories, sleepwear and holiday dresses and dress wear for the family
  o50% off Craftsman^® 192-pc. Mechanics tool set with trifold case for

Kmart Cyber Monday Deals:

  oSave 75% on all diamond earrings
  oBuy one get one at 50% off of footwear plus an additional 10% off online
  oSave $60 on 48" 12-in-1 multi-game table, sale priced at $89.99
  oJaclyn Smith^® or Sofía Vergara comforter sets for only $49.99, regularly
  oSave 40% on Pulse Charger electric scooter, sale priced at $71.99
  oLowest price of the season on WWE Brawlin' Buddies for $18.99

Cyber Monday sales for Sears and Kmart will be available online starting
Sunday, Nov. 25 at 12 a.m. CT. Visit, and for more information.

*The Sears Online Holiday Shopping Survey was conducted between October 26th
and October 31st, 2012 among 1,015 nationally representative Americans ages 18
and over, using an email invitation and an online survey. Quotas are set to
ensure reliable and accurate representation of the entire U.S. population ages
18 and over.

**Items available while quantities last. No rain checks.

About Sears Holdings Corporation
Sears Holdings Corporation (Nasdaq: SHLD) is a leading integrated retailer
with over 2,600 full-line and specialty retail stores in the United States and
Canada and the home of SHOP YOUR WAY, a social shopping experience where
members have the ability to earn points and receive benefits across a wide
variety of physical and digital formats through Sears
Holdings is the leading home appliance retailer as well as a leader in tools,
lawn and garden, fitness equipment and automotive repair and maintenance. Key
proprietary brands include Kenmore, Craftsman and DieHard, with a broad
apparel offering, including such well-known labels as Lands' End, the
Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia
Vergara and The Country Living Home Collection. We are the nation's largest
provider of home services, with more than 15 million service and installation
calls made annually and have a long-established commitment to those who serve
in the military through initiatives like the Heroes at Home program. We have
been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY
STAR® "Corporate Commitment Award" for Product Retailing and Energy Management
and one of the Top 20 Best Places to Work for Recent Grads.Sears Holdings
Corporation operates through its subsidiaries, including Sears, Roebuck and
Co. and Kmart Corporation. For more information, visit Sears Holdings'
website at Twitter: @searsholdings | |Facebook:

Tom Aiello           Melissa Hariri
Sears Holdings       Zeno Group
847-286-7387         310-566-3993

SOURCE Sears Holdings Corporation

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