LG Electronics USA Demonstrates Power Of Touch-Screens Through 'City24/7' Alliance

  LG Electronics USA Demonstrates Power Of Touch-Screens Through 'City24/7'

Interactive Digital Signage Installations in New York Deliver Compelling
Information, Offering Special Promotions from Area Merchants, Engaging Locals
and Tourists

PR Newswire

NEW YORK, Nov. 20, 2012

NEW YORK, Nov. 20, 2012 /PRNewswire/ -- More than 250 touch-screen digital
signage displays from LG Electronics are at the heart of a unique program
that's bringing interactive kiosks to Manhattan and the outer boroughs over
the next several months, LG Electronics USA announced today.

(Photo: http://photos.prnewswire.com/prnh/20121120/CG16983)

Demonstrating the power of touch-screen technology to connect with locals and
tourists alike, the first displays were unveiled today in the Union Square
area of Manhattan by City24/7, the New York-based start-up that developed the
innovative pilot program with the City Department of Information Technology
and Telecommunications.

The LG touch-screens – high-brightness 32-inch class (31.5 inches measured
diagonally) LED displays – will help revitalize existing phone kiosks and
engage passersby in new ways. Users will see content that is geo-targeted and
relevant to where they are standing, including real-time information, local
events, restaurant and entertainment (with reservation and ticketing options),
shopping and transport information. City24/7 also plans to launch a companion
mobile channel for users to carry with them, wherever they go – also of
interest to LG as a leading smartphone maker.

City24/7 has been working with New York City Agencies, The Union Square
Partnership, City Maps, Roadify, Google Places and other content partners to
deliver an engaging experience. A portion of the revenue generated by the
sales of advertisements on the platform will be reinvested in the community,
according to City24/7. The LG screens are not only compliant with the
Americans with Disabilities Act, but also ENERGY STAR® qualified, and will
also serve a dual-purpose as Wi-Fi hotspots.

"In this innovative application, LG display innovations help create an
interactive and engaging experience," said Y.K. Cho, business-to-business
senior vice president, LG Electronics USA. "Our ruggedized outdoor
high-definition LED touch-screen monitors were designed to be intuitive and
user-friendly and we are pleased to enable such an innovative project with our
touch solution."

Real-Time Info, Plus Compelling Ads

City24/7 CEO Tom Touchet said his firm selected the LG touch-screen displays
for a variety of reasons. "The image clarity and anti-reflective properties of
LG's rugged outdoor touch-screen made it particularly valuable for this type
of out-of-home installation," he said. "We are pleased to work with LG, both
as a technology partner and as a charter sponsor, to bring this great project
to the streets of New York."

Complementing its screen technology for interactive kiosks, LG Electronics has
committed to a charter co-sponsorship, securing 50 percent of the advertising
screen presence. Every hour, every day, 17.5 minutes will be dedicated to LG
content and brand presence on the screens. LG will also participate in
City24/7's mobile and web platforms, further strengthening LG's brand presence
throughout the metropolitan area.

"In addition to providing useful information to passersby, City24/7's
interactive kiosks with LG displays will deliver a compelling brand
experience," said James Fishler, senior vice president, marketing and
go-to-market operations, LG Electronics USA. "This innovative program not only
helps power communication for New Yorkers, but also is a key platform for
expanding LG's brand presence throughout the city."

Optimized for Outdoor Use

The new LG displays feature technologies that make them a well-suited solution
for delivering messages in outdoor spaces. LG's In Plane Switching (IPS) panel
technology helps ensure accurate color saturation and contrast at wide-angle
viewing (both horizontal and vertical), resulting in a display with great
picture quality that can be installed at virtually any angle or height. LG's
unique display technology also provides a temperature tolerance of up to 230
degreesFahrenheit (110 degreesCelsius), which helps alleviate a common
problem of the screens overheating, affecting picture quality. 

LG touch-screen solutions are enhanced through collaborations with Horizon
Display, Kristel and Tech Global. From directions in a hotel lobby to
navigating the latest news on campus, commercial touch-screens are being used
to make it simple to communicate with customers. LG touch-screens come in
three sizes; 47-inch class (46.9 inches diagonal) and 42-inch class (42.0
inches diagonal), and the 32-inch class size (31.5 inches diagonal) used by

LG's commercial display solutions represent a wide variety of product
categories, including LG CINEMA 3D displays, LED HD monitors, large screen LCD
HD monitors, stretch screen HD monitors, interactive touch-screen displays,
LCD HDTVs, IPS and LED desktop monitors, video conferencing systems,
multipurpose HD projectors, dynamic media players, network attached storage,
optical disk drives and digital signage solutions.

Technical specifications and details for all LG commercial solutions can be
found on LG's website at www.LGsolutions.com.

Designs, features and specifications subject to change without notice. LG LED
monitors are LCD monitors with LED backlighting.

About LG Electronics USA

The LG Electronics USA Home Entertainment B2B Division serves commercial
display customers in the digital signage, lodging and hospitality, systems
integration, healthcare, education, government and industrial markets. Based
in Lincolnshire, Ill., with its dedicated engineering and customer support
team, LG Electronics USA HE B2B delivers business-to-business technology
solutions tailored to the particular needs of business environments. LG
Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American
subsidiary of LG Electronics, Inc., a $49 billion global force in consumer
electronics, home appliances and mobile communications. LG Electronics is a
2012 ENERGY STAR Partner of the Year. For more information, please visit

About City24/7

City24/7 is a revolutionary communications network designed for the 21st
century, debuting in New York City, expanding nationwide and across the
globe. City24/7 provides the information that people today expect instantly,
with a goal to make public communications more accessible to everyone in every
place. For more information, visit www.smartcity24x7.com

SOURCE LG Electronics USA

Website: http://www.LGSolutions.com
Contact: LG Electronics USA, John Taylor, +1-847-941-8181,
john.taylor@lge.com, or Jacqueline Fleming, +1-212-880-5327,
jacqueline.fleming@lg-one.com; or City24/7, Shane Kavanagh, The Marino
Organization, +1-212-889-0808
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