Lands' End Launches Nine Online Holiday Gift Shops

              Lands' End Launches Nine Online Holiday Gift Shops

Shops feature a curated collection of gifts for every budget and everyone on
the list!

PR Newswire

DODGEVILLE, Wis., Nov. 20, 2012

DODGEVILLE, Wis., Nov. 20, 2012 /PRNewswire/ --Aunt Suzie, Uncle Jack ...
what to get that they won't take back? The holidays are here, and there's no
need to go further than Lands' End. In fact, Lands' End is offering holiday
shoppers a stress-free shopping solution – online holiday gift shops featuring
curated gifting collections. With its nine new gift shops categorized by price
and theme, Lands' End makes it easy to find the perfect gift in just one spot,


"Whether your budget is $15 or $500, there's something for everyone at Lands'
End this holiday season," said Marla Ryan, senior vice president of
merchandising, Lands' End. "We know people are incredibly busy during the
holidays, so we created an edited collection of traditional and nontraditional
holiday favorites that's easy to shop." In addition to the nine online gift
shops, Lands' End lets customers shop for gifts by women, men, girls, boys and

"Our Gift Shops"
"We've scrutinized our gift list, making sure we recommend gifts we'd love to
give our own friends and family," Ryan said. Named "Our Gift Shops," the nine
themes start with two price categories: gifts under $30 and gifts under $50.
There are more than 200 gifts under $50 including sweaters, sleepwear,
monogrammed needlepoint stockings, cold-weather accessories and jewelry.

In the "Holiday Surprises" gift shop, families will find unique and unexpected
gifts perfect for the person who has it all. Everything from stunning
Needlepoint Totes with an intricate tapestry design to Needlepoint Device
Cases, Canvas Garden Totes and even knitted Wine Bottle Sweaters that make any
wine bottle festive for the holiday season are available.

Lands' End knows there's something special about a gift with your name on it.
The "Personalized Gifts" shop features items that can easily be monogrammed
for just $6 an item, in two to three days. From the finest Cashmere Sweaters
to gloves and wallets, it's the perfect way to make that special gift even
more meaningful.

Visions of Sugar Plums: The Dream Shop
"As a Wisconsin-based company, we know – and love – winter. We also know how
to make it warm and cozy on the inside when the snowflakes are flying on the
outside," said Ryan. The "Dream Shop" features over 50 suggested gifts for
cuddling in this winter. Look for flannel sleepwear for the entire family,
slippers, a Fleece-lined Down Robe, 5 oz. Portuguese Flannel sheet sets,
Pendleton® blankets and more.

Living the Luxe Life
"Luxury is about high quality, the finest fabrics and materials plus a bit of
a splurge," said Ryan. "We've found a way to make many of our luxurious items
budget-friendly this holiday season. But if you're looking to splurge, we
certainly have some beautiful and rather unique items too."

Silk, cashmere, alpaca, shearling and lambskin are just some of the most
luxurious materials that make up more than 40 gifts in the "Luxe Gifts" shop.
Gift-givers will find the brand new Suede & Shearling iPad Case as well as the
ultra-soft and plush Alpaca Throw.

Naughty or Nice? Gifts for Good Kids
"While Lands' End is legendary for its comfortable, durable and adorable kids'
clothing, we've also made a name for ourselves with high-quality kids' gift
items," said Ryan. For example, in the "Gifts for Good Kids" shop, customers
will find beanbag chairs in a variety of colors and patterns. Each beanbag
cover can even be monogrammed with a child's name or initials. Look for
clever gardening ornaments that feature seeds to be planted in the spring.
Other gift ideas include sleeping bags with the new Yeti print and hand-knit
Kenana plush toys in adorable characters such as a Penguin, Monkey, Alien and

Gifts from Titletown™
Lands' End has partnered with its hometown team, the Green Bay Packers, to
create a one-time-only Titletown Collection for the holiday season. The
Titletown Collection lets Packers fans around the nation show their green and
gold pride with limited-edition items. From chunky knit scarves, hats and
mittens to a Rugby, Pendleton® Stadium Blanket and even a Chilly Dog®
hand-knit dog sweater, the "Titletown" gift shop has got to be on every fan's
gift list.

Santa's Faves: Can't go wrong
For those who still can't find the ultimate gift, Lands' End encourages a
consult with the expert, Santa. The "Santa's Faves" gift shop features a
curated collection of more than 75 classic gifts for the entire family
including sweaters, fleece, outerwear, sleepwear, graphic tees for boys and
sparkly accessories for girls.

"And last but not least, there's the perfect gift for everyone on the list.
It's a one-size-fits-all and it never expires: Lands' End Gift Cards. I'm
surely going to have a few on hand for family, friends and even the mailman,"
commented Ryan.

About Lands' End^®
Lands' End is a classic American lifestyle brand with a passion for quality,
legendary service, real value and a simple two-word promise to stand behind
everything it sells: Guaranteed. Period.^® Lands' End delivers timeless style
for Men, Women, Kids and the Home at, 1-800-800-5800, the Lands'
End Shops at Sears and around the world. Lands' End is a proud member of the
Sears Holdings Corporation (NASDAQ: SHLD).


SOURCE Lands' End

Contact: Molly Hawkins, Lands' End, +1-608-935-6089,
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