RONA Will Refurbish the Field After the Re-Creation of the 1950 Mud
BOUCHERVILLE, QUEBEC -- (Marketwire) -- 11/20/12 -- RONA inc.
(TSX:RON)(TSX:RON.PR.A), the largest Canadian distributor and
retailer of hardware, renovation and gardening products, will have
the honour to help refurbish the football field after the re-creation
of the Mud Bowl event that happened at SATEC @ W.A. Porter C.I. on
The 100th Grey Cup Festival partnered with RONA and the Toronto
District School Board to recreate history and upgrade a football
field at SATEC @ W.A. Porter C.I. (Porter) in the process. The field
at Porter was used to simulate the infamous Mud Bowl game of 1950. In
the spring of 2013, the same field will be re-sodded and refurbished
by the Toronto Argonauts Football Club and RONA, creating a legacy
for the surrounding community.
This project is a $30,000 investment from RONA's Home Field Advantage
program, designed to create a lasting legacy in communities across
the country. This is the last of eight refurbishment projects to be
announced as part of the 100th Grey Cup Tour that ended on November
17 in Toronto.
Throughout the Tour, RONA has been revealing the names of the
football fields to be restored in communities where Canadian Football
League (CFL) teams are based. This involves a total investment of
$240,000 through the RONA Home Field Advantage program.
100th Grey Cup Tour
The 100th Grey Cup Tour was a cross-Canada train tour that celebrated
the centennial anniversary of the Grey Cup. From September to
November, the Tour had more than 100 stops, hosting special events to
honour the traditions of the CFL and the Grey Cup. RONA also hosted
15 in-store tailgate parties where fans, visitors, customers and RONA
staff members were able to see and touch the Cup. As a partner of the
CFL since 2000, RONA was proud to sponsor this uniquely Canadian
"For RONA, it was a privilege to be the official presenter of this
remarkable celebration, says Karim Salabi, Executive Vice-President,
Marketing. We share a special relationship with the CFL, as we've
been proud supporters of the league since 2000. It was a natural
partnership for us because we share the same basic values of
excellence and community. These values are why we sponsor all eight
teams of the league today."
RONA inc. (TSX:RON)(TSX:RON.PR.A) is the largest Canadian distributor
and retailer of hardware, home renovation and gardening products and
operates a network of more than 800 corporate, franchise and
affiliate stores of various sizes and formats. With close to 30,000
employees working under its family of banners in every region of
Canada, the RONA store network generates more than $6 billion in
annual retail sales. Visit rona.ca/corporate for more information.
514-599-5900, ext. 5271
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