Mobile Cliff Coming Black Friday for Retailers?? — Keynote Sees Performance Problems Ahead

  Mobile Cliff Coming Black Friday for Retailers?? — Keynote Sees Performance
  Problems Ahead

  *Big Rise in Mobile Use Appears to Widen the Performance Gap This Holiday
    Season -- Consumer Expectations and Actual User Experience Wildly
    Different; Holiday Revenue at Risk
  *Keynote Announces 2012 Holiday Retail Mobile Performance Forecast
  *Keynote Makes Itself Available All Holiday Season Long to Media and
    Analysts for Data and Commentary on the Performance of the Leading
    Retailer’s Desktop and Mobile Websites

Business Wire

SAN MATEO, Calif. -- November 20, 2012

Keynote® (Nasdaq:KEYN), the global leader in Internet and mobile cloud testing
& monitoring, today announced its 2012 Holiday Retail Mobile Performance
Forecast and the outlook appears challenging for retailers.

The 2012 holiday shopping season is anticipated to be the year for mobile, as
large numbers of holiday shoppers use their smartphones for research and
purchasing. Adobe recently predicted that sales from mobile devices will rise
110% to account for 21% of all online sales. Two-thirds of those mobile sales
will come through tablets, and the other third through smartphones.
“Showrooming” is the trend du jour in retail – using your smartphone to
compare prices and products before purchase - making mobile a big part of the
brick and mortar experience.

But retailers may not be ready. Keynote predicts that slow site performance
will leave many retailers – and mobile shoppers - crying in their eggnog.

The expectations for mobile commerce this holiday season is high:

  *Online retail sales are forecasted to be $68.4 billion, 15% over last
    year. (Forrester)
  *20% of online sales predicted to come from mobile devices. (IMRG/Cap
    Gemini)
  *Four in five mobile device owners will use their devices in some way to
    assist with shopping — including show rooming, couponing, reviews and
    research. (Google/Ipsos)

Meanwhile a Keynote User Study found that user expectations for site
performance across smartphones and tablets are also high:

  *64% of smartphone users want an under four second page download
  *60% of tablet users want an under three second page download

So are online retailers ready to give the gift of mobile website performance
and delight their customers looking to compare and buy online? Keynote’s
Worldwide Mobile Retail Index of 24 sites suggests most customers will be
disappointed. Right now, the average response time (measured over the last
three months) remains at 11.8 seconds. Let’s call it the Keynote mobile
performance gap.

“Based on this extreme gap between site performance and users’ expectations,
we believe this year’s contribution from mobile will represent a significantly
lost opportunity in goodwill and sales,” said Aaron Rudger, senior manager for
mobile web performance at Keynote. “While some sites have taken mobile web
performance seriously and are delivering great experiences, the vast majority
are still far behind the curve.”

With so much potential revenue riding on retailers’ desktop and mobile
websites, Keynote will be monitoring both the desktop websites and mobile
websites of leading retailers throughout the holiday sales season, and will be
available to the media for data and commentary. For inquiries contact Dan
Berkowitz, dberkowitz@keynote.com, or Ann O’Leary, ann.oleary@keynote.com.

About Keynote

Keynote® (NASDAQ:KEYN) is the global leader in Internet and mobile cloud
testing & monitoring. Keynote maintains the world’s largest on-demand
performance monitoring and testing infrastructure for Web and mobile sites
comprised of over 7,000 measurement computers and mobile devices in over 275
locations around the world that enable companies to continuously improve the
online and mobile experience. Known as ‘The Mobile and Internet Performance
Authority™,’ Keynote offers three market-leading product platforms:

Keynote Perspective® provides on-demand performance monitoring for enterprise
Web and mobile sites including online portals, e-commerce sites and B2B sites.
Over 2,000 customers rely on Keynote Perspective services to know precisely
how their websites, content, and applications perform on actual browsers,
networks, and mobile devices.

Keynote DeviceAnywhere® provides the industry's only true cloud-based platform
for testing and monitoring the functionality, usability, performance and
availability of mobile applications and websites. It's suite of mobile testing
solutions is used by over 1,000 mobile developers and enterprises to deliver
quality mobile applications and services to the mobile channel.

Keynote SIGOS® offers active end-to-end Quality of Service (QoS) testing and
monitoring solutions for mobile, fixed and VoIP communications. Its SITE and
Global Roamer products are used by over 200 network operators, content
providers, carriers and regulators in over 100 countries worldwide.

Keynote's 4,000 customers represent top Internet and mobile companies and
include American Express, AT&T, Disney, eBay, E*TRADE, Expedia, Google,
Microsoft, SonyEricsson, T-Mobile and Vodafone. Keynote Systems, Inc. is
headquartered in San Mateo, California and can be reached at
http://www.keynote.com/ or by phone in the U.S. at 1-800-KEYNOTE.

The trademarks or registered trademarks of Keynote Systems, Inc. in the United
States and other countries include Keynote^®, DataPulse^®, Keynote Customer
Experience Rankings^®, Perspective^®, Keynote Red Alert^®, Keynote
WebEffective^®, The Internet Performance Authority^®, MyKeynote^®, SIGOS^®,
SITE^®, keynote^® The Mobile & Internet Performance Authority™, Keynote
FlexUse^®, Keynote DeviceAnywhere^®, Keynote DeviceAnywhere Test Center^®,
Keynote DemoAnywhere^® and Keynote MonitorAnywhere^® All related trademarks,
trade names, logos, characters, design and trade dress are trademarks or
registered trademarks of Keynote Systems, Inc. in the United States and other
countries and may not be used without written permission. All other trademarks
are the property of their respective owners.

Contact:

Media Contacts:
Keynote
Dan Berkowitz, 650 403 3305
dberkowitz@keynote.com
or
Keynote
Ann O’Leary, 650 996 0778
ann.oleary@keynote.com
 
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