FiveStars Adds Former Facebook & Google Senior Executive to Its

FiveStars Adds Former Facebook & Google Senior Executive to Its
Growing Team 
MOUNTAIN VIEW, CA -- (Marketwire) -- 11/20/12 --   FiveStars, the
largest customer loyalty network for local businesses, announced
today that seasoned technology veteran, Chris Luo, has joined as Vice
President of Marketing. Luo was formerly Facebook's Global Head of
Small and Medium Business Marketing. 
During his tenure at Facebook, Chris Luo built and ran the Global SMB
Marketing team based in North America, Europe, Asia-Pacific, and
Latin America. This team was responsible for all marketing activities
driving SMB adoption of Facebook's business products, including
Facebook Ads and Pages. Before joining Facebook, Luo led acquisition
marketing at Google for their AdWords product across all of
"We couldn't have asked for a more qualified candidate for our Vice
President of Marketing position. Chris has unparalleled experience
working within the SMB space and will be a tremendous asset to our
company as we continue or national rollout," said Victor Ho, CEO and
Co-Founder of FiveStars. "We also thought he would be perfect for our
unique culture, which is very inclusive and eschews hierarchy."  
Hadi Partovi, FiveStars investor and early advisor to Facebook and
Dropbox, said, "In the early stages, the most important step of
building a lasting company is to hire the most talented team possible
and FiveStars is doing exactly that." 
The recent addition of Luo marks FiveStars' second high profile hire
within the last few months. Pat Eastburn, former Vice President of
Sales at AT&T Interactive (now YP Holdings), recently joined
FiveStars as Vice President of Local Sales. Both Eastburn and Luo
have cited FiveStars advanced technology within the SMB sector as a
key factor in their decision making process. "I'm extremely excited
to join the FiveStars team," said Luo. "There are a number of reasons
why I think FiveStars is well-positioned to do something unique in
the local business space that the 'big guys' have not yet
accomplished despite significant investments. FiveStars has a special
foundation that I'm eager to help build upon using the experiences
that I've gained working in the local business environment." 
Not all startups attract this caliber of candidates during their
early stage operations. Luo and Eastburn were FiveStars' top picks
out of many hundreds for their respective positions, a sentiment that
is clearly returned on behalf of their new executives. This recent
development should solidify FiveStars as a dominant player in the
highly competitive loyalty space, while making it a company to keep
an eye on in the coming year.  
About FiveStars
 FiveStars is the largest loyalty network for local
businesses, enabling customers to use just one loyalty card
everywhere they go and still earn store-specific rewards. FiveStars
helps local businesses build digital connections with their
real-world customers, resulting in increased engagement and
ultimately more business. It's the only universal loyalty program
that's integrated with merchants' Point-of-Sale (POS) systems,
enabling them to easily sign up new members and track spending.
FiveStars has raised $16 million in funding to date. Visit 
Media Contact:
Gina Rezendes
Big Swing Communications
(617) 640-9278 
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