MasterCard and FiftyOne Partner to Bring Exclusive U.S. Merchant Offers to Global MasterCard Cardholders

  MasterCard and FiftyOne Partner to Bring Exclusive U.S. Merchant Offers to
  Global MasterCard Cardholders

  Consumers can now shop worry-free from top U.S. retailers, protected from
hidden fees, with packages delivered quickly, securely, and at the best price

Business Wire

PURCHASE, N.Y. -- November 20, 2012

MasterCard (NYSE: MA) and FiftyOne Global Ecommerce today announced a
partnership that will provide exclusive online shopping offers from top U.S.
merchants to MasterCard cardholders outside the United States, just in time
for Black Friday and Cyber Monday. International MasterCard cardholders will
now have an easy way to find and redeem great deals and complete orders using
local currency – without worrying about currency conversions and delays.
Purchases arrive at their homes with no incremental fees.

Going live on Thanksgiving Day, the collaboration between MasterCard and
FiftyOne enables America’s top retailers to provide millions of consumers with
exclusive offers tailored to their local market. MasterCard is working with
its customers, as well as leveraging its web properties – including Priceless
Cities and MasterCard MarketPlace – and social channels to promote these
offers. Consumers will have access to a redemption code which is simply
entered at checkout in order to redeem the designated offer.

“Retailers rely on FiftyOne to extend their brands and online stores into
international markets and help them drive sales and grow share. Through our
partnership with MasterCard, our roster of iconic U.S. retailers will be able
to reach the MasterCard network of millions of international cardholders with
exclusive deals and promotions,” said Michael DeSimone, CEO of FiftyOne.

To help with MasterCard cardholders’ holiday shopping, consumers can use code
MC51 when paying with their MasterCard card to take advantage of exclusive
offers such as free and discounted shipping, exclusive prices up to 30% off,
and free duties and returns from many top U.S. brands, including: Aéropostale,
Barneys New York, Bloomingdale’s, Chef’s Catalog, Eileen Fisher, Fathead,
Garnet Hill, Gilt Groupe, Guitar Center, J.Crew, Jos A. Bank, Lane Bryant,
Macy’s, Motosport, Musician's Friend, OverStock, Saks Fifth Avenue, Sears,, The Children’s Place, Tommy Bahama, Warby Parker, WoodWind &
BrassWind and yLang.

“Fueled by growing emerging economies, broadband penetration and access to
information, consumers all over the world have developed a ‘global mindset’
with vast brand recognition and a desire to buy these brands, whenever and
wherever,” said Geoff Iddison, Group Executive, Global E-commerce at
MasterCard. “MasterCard recognizes this trend, and is working with customers
and partners like FiftyOne to provide cardholders an enhanced global shopping
experience that is a safe, simple and frictionless.”

The promotion will run from November 22 to December 10, and is available to
MasterCard cardholders in 14 markets:





Dominican Republic:

Hong Kong:






South Africa:

UAE (English & Arabic):,

United Kingdom:

About MasterCard Worldwide

MasterCard (NYSE: MA),, is a global payments and technology
company. It operates the world’s fastest payments processing network,
connecting consumers, financial institutions, merchants, governments and
businesses in more than 210 countries and territories. MasterCard’s products
and solutions make everyday commerce activities – such as shopping, traveling,
running a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNews, join the
discussion on the Cashless Conversations Blog and subscribe for the latest

About FiftyOne

New York City-based FiftyOne Global Ecommerce is the recognized market leader
in international ecommerce, operating a technology and services platform that
enables U.S. retailers to transact with customers more than 100 countries and
more than 60 currencies worldwide. FiftyOne manages all aspects of
international orders including multi-currency pricing and payment processing,
landed cost calculation, customs clearance and brokerage, international fraud
management, international logistics orchestration, and customer-experience
parity. For more information, visit


MasterCard Worldwide
Marcy Cohen, 914-249-2214
SutherlandGold Group for FiftyOne
Emilie Johnson, 212-905-6217
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