Realview Releases Revolutionary New Facebook App for Digital Publications

  Realview Releases Revolutionary New Facebook App for Digital Publications

PR Newswire

SYDNEY, Nov. 20, 2012

SYDNEY, Nov. 20, 2012 /PRNewswire/ -- The new Facebook Application from
Realview allows online publishers to convert Facebook friends into real paying
subscribers by capturing reader demographics (including email addresses) for
future direct email marketing campaigns.

"Many online publishers have good Facebook followings. For example, one of our
online publishers has over 12 million Facebook likes, but only around 4
million subscribers. The Realview Facebook App allows these online publishers
to actively court Facebook friends and capture their information including
email addresses. In this example, they can effectively reach an additional 8
million warm leads (Facebook Friends) for potential conversion to paying
customers," said Richard Lindley, CEO Realview Digital.

The Realview Facebook App makes online publications instantly available on all
platforms including desktop, laptop, iPad and Android devices making it easy
for Facebook readers to read and share issues, articles and pages with friends
from any viewer at anytime. This gives online publishers even more opportunity
to capture reader demographic information for active marketing purposes in an
increasingly mobile environment.

Once a publication is made available to readers through the Realview Digital
publishing platform, the publication is also delivered as a Facebook App. The
App allows readers to like, comment, click and share the publication, thus
capturing the readers' name, email address, birth date and gender for future
marketing purposes. When a reader clicks on a link for share or comment, they
are presented with a permissions page for acceptance before reading the
publication or article. On acceptance, they receive an email from the
publisher offering an opt-in to the publisher's mailing list. Both steps are
necessary for compliance with spam and privacy laws when collecting
demographic information for marketing communications. These emails also
contain an opt-out option for readers not wishing to receive further emails.

"The Realview Facebook App is revolutionary in its capacity to bridge the
great divide between fun and functionality in social media and make Facebook a
hugely powerful business marketing tool for online publishers. They can prompt
friend communication by posting interesting articles on their Facebook pages
which link directly to their Facebook App. This can accelerate the sharing
process, encouraging readers to comment on individual pages and stories. In
doing so, publishers capture Facebook reader information to potentially turn
likes into paying subscribers," said Lindley.

The Facebook App is being released in two instalments, with the current
release intended for non-subscription publications and a follow up version
being released early in 2013 for subscription based publications. The second
instalment will also contain a timed subscription option which allows a reader
to view secure content for a limited time only.

Realview Digital is an industry leader in delivering fast, global,
multi-platform online publishing solutions. Visit for
more information on the Realview Digital Publishing Platform or contact
Realview on (+612) 9299 1788 or

For all media enquiries, please contact Natalie Krivohlavy (+612) 9299 1788.

This press release was issued through eReleasesĀ® Press Release Distribution.
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SOURCE Realview

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