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PBteen to Open Pop-up Store in Coral Gables on Black Friday

  PBteen to Open Pop-up Store in Coral Gables on Black Friday

     Village of Merrick Park Location will be the First PBteen in Florida

Business Wire

SAN FRANCISCO -- November 20, 2012

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, today
announced the opening of its first store in Florida, at the Village of Merrick
Park, on Black Friday, November 23 at 9:00 AM. The PBteen pop-up store will
open with the new holiday 2012 collection, just in time to get a start on
seasonal shopping. The store will showcase PBteen’s new holiday gift
assortment, including gadgets for guys and girls, fur-inspired bedding and
lounge seating, jewelry and beauty storage and accessories, as well as the
recently launched Burton home collection.

PBteen Fur-Inspired Lounge - Holiday 2012 (Photo: Business Wire)

PBteen Fur-Inspired Lounge - Holiday 2012 (Photo: Business Wire)

When teens and their parents visit the new PBteen store, they can expect a
customizable shopping experience. Onsite design specialists will be available
to help teens choose their favorite patterns and styles to create their own
distinct bedrooms and lounge spaces. The pop-up will be anchored around a
PBteen Design Lab where teens and their parents can engage with the brand and
its products by creating a personalized room electronically on a computer
monitor and quickly see it come to life on a television screen overhead.
Products available at PBteen.com can be ordered through the store and shipped
directly to the customer for ease of shopping.

Customers are invited to be one of the first 250 to visit the store on opening
day for a free gift and a chance to win one of five $250 PBteen gift cards. To
celebrate this new location, the store will have a live D.J. playing music on
Friday and Saturday of grand opening weekend.

“We are excited to join the Coral Gables community and share our PBteen brand
with teens and their parents this holiday season,” said Janet Hayes, President
of PBteen and Pottery Barn Kids. “PBteen is committed to creating a
personalized shopping experience; the new store will have a complimentary
Design Lab where customers can come in and create their dream room with the
help of a personal design specialist.”


Store Location:
Village of Merrick Park
358 San Lorenzo Avenue
Second Level
Coral Gables, FL 33146

Store Hours:
Monday - Saturday 10:00 AM – 9:00 PM
Sunday 12:00 PM – 6:00 PM

Black Friday Weekend Hours:
Friday, November 23 9:00 AM – 10:00 PM
Saturday, November 24 10:00 AM – 9:00 PM
Sunday, November 25 12:00 PM – 8:00 PM


Grand Opening Details:

  *Facebook & Wishlist Promotion: The first 250 customers to “check in” at
    the new PBteen store via Facebook (PBteen – Merrick Park) or create a
    Wishlist in the Design Lab will receive a free PBteen back sack. Five
    lucky winners will find a surprise gift card for $250 inside their back
    sack.
  *Live D.J.:  A D.J. will be  playing music inside the store on Friday and
    Saturday of grand opening weekend. Come out and enjoy upbeat music and
    giveaways.

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, launched in
2003 and is the first home retailer to focus exclusively on the teenage
market. Designed to fully furnish bedrooms, study and lounge spaces for tweens
and teens, PBteen provides fresh, fashionable options to appeal to varying
teenage tastes. Categories include: bedding, window treatments, rugs,
lighting, gear, decorative accessories, storage and organization solutions,
and furniture including beanbag chairs. PBdorm, launched in 2010, is an
exclusive collection that offers dorm furniture and essentials. This
collection includes XL twin sheets, lighting, seating, storage bins and
organization solutions, and other accessories designed to help teens turn
their dorm room into their ultimate home away from home. PBteen products are
available through direct mail catalogs, e-commerce site PBteen.com and at
eleven U.S. retail stores in Atlanta, Chicago, Cincinnati, Durham, Edina,
Natick, New York City, Roseville, St. Louis, The Woodlands and now Coral
Gables. PBteen currently offers international shipping to customers worldwide.
The PBteen e-commerce site features Wishlist and StyleHouse, a special section
with design tools, a room planner, free downloads, a music player, and a
design library with decorating tips. PBteen has an active following on
Facebook, Twitter, YouTube, Pinterest and its blog PBteen ♥. Additionally,
PBdorm has a dedicated Facebook and Pinterest presence, as well as a blog
Style Major. PBteen is headquartered in San Francisco, California.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the
home. These products, representing seven distinct merchandise strategies –
Williams-Sonoma (cookware and wedding registry), Pottery Barn (furniture and
wedding registry), Pottery Barn Kids (kids' furniture and baby registry),
PBteen (girls’ bedding and boys’ bedding), West Elm (modern furniture and room
decor), Williams-Sonoma Home (luxury furniture and decorative accessories) and
Rejuvenation (lighting and hardware) – are marketed through 584 stores, seven
direct mail catalogs and six e-commerce websites. In addition, on November 8,
2012, the company launched Mark and Graham (personalized gifts and gifts for
the home), which will be marketed through a direct mail catalog and an
e-commerce website. Williams-Sonoma, Inc. currently operates in the United
States and Canada, offers international shipping to customers worldwide, and
franchises its brands throughout the Kingdom of Saudi Arabia, Kuwait, and the
United Arab Emirates.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20121120005218/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50479625&lang=en

Contact:

PBteen
Candice Miller, 415-616-8426
Public Relations Manager, PBteen
cmiller2@wsgc.com