"Eastlink To Go" Takes TV Everywhere With the Power of Cisco

"Eastlink To Go" Takes TV Everywhere With the Power of Cisco
Innovative Mobile Video Platform Offers TV Content on PCs, Laptops,
Tablets and Mobile Devices 
HALIFAX, NS and TORONTO -- (Marketwire) -- 11/20/12 --  Cisco today
announced that Eastlink, a leading telecommunications service
provider in Canada, is using Cisco Videoscape(TM) to power its new
mobile video platform, Eastlink To Go, which delivers new consumer
experiences anytime, anywhere. Eastlink digital TV customers now can
watch their favourite TV content at no extra cost when outside the
home -- on their PCs, laptops, tablets and mobile devices.  
Eastlink To Go enables content to fit on any screen through an
intuitive technology that adapts the format of the content for
optimum quality and a superior viewing experience.  
Facts and Highlights: 

--  Eastlink customers can use Eastlink To Go by simply logging in to a
    one-step, easy-to-use portal platform. They will be able to access
    Hollywood Suite OnDemand and Eastlink TV OnDemand, as well as live
    content from Eastlink TV.
--  Eastlink has more than 1,600 employees providing a range of video,
    internet, phone, community programming, home security and advertising
    services to residential, business and public sector customers in
    Atlantic Canada, Ontario, Quebec, Alberta, Manitoba, British Columbia
    and Bermuda.
--  Cisco Videoscape harnesses the potential of cloud, network and client
    to bring live and on-demand video across a number of network devices
    such as laptops, smartphones and Android devices.
--  Cisco Videoscape reinvents the TV experience by letting service
    providers bring together content from pay TV, online and on-demand
    sources. Content can further be combined with social media,
    communications and mobility to create a 'better-than-being-there'
    video experience.
--  In developing Eastlink To Go, Eastlink has used the power of
    Videoscape to deliver a "TV Everywhere" experience and extend branded
    content such as on-demand, online and linear TV to customers' PCs and
    Macintosh computers, tablets and smartphones. The deployed Videoscape
    solutions include Cisco Videoscape Distribution Suite, Cisco
    Videoscape Media Suite, Cisco Media Processor and Transcode Manager,
    and Cisco Videoscape Soft Clients. Together, these components provide
    a pre-integrated, pre-tested "TV Everywhere" solution that can be
    deployed right away and can be used as a platform to roll out new
    services in the future.

Supporting quotes: 
Lee Bragg, CEO, Eastlink: 
"The amount of video content our customers watch continues to
increase, and so do the ways in which our customers want to view that
content. Eastlink To Go, powered by Cisco Videoscape, is another
great example of our continued focus on innovation to ensure our
customers have the products and services they need to adapt to a
rapidly evolving video environment." 
Mark Kummer, vice president, Service Provider, Cisco Canada: 
"Eastlink was among the first end-to-end Cisco Videoscape customers
and continues to use the technology in innovative ways to enhance the
video experience of its customers as it moves towards a
fully-realized all-IP model. Eastlink To Go offers a versatile and
highly convenient experience, allowing users to take TV service with
them for anywhere/anytime access. In today's growing competitive
climate, service providers need to constantly evolve their offerings,
and Videoscape is one of the tools they can use to stay at the top of
the game."  
Supporting Resources: 

--  Eastlink
--  Cisco Videoscape
--  Follow Cisco Canada on Twitter and Facebook

About Cisco 
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transforms how people connect, communicate and collaborate. Cisco
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Contact Information 
Karin Scott 
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