Seasoned Marketer Erica Melia Joins AMP Agency as Senior Vice President of Account Management

  Seasoned Marketer Erica Melia Joins AMP Agencyas Senior Vice President of
  Account Management

    Integrated Marketing Expert to Lead AMP Agency’s Client Services Team

Business Wire

BOSTON -- November 20, 2012

AMP Agency, an integrated communications agency, announced the hiring of Erica
Melia as SVP, Account Management. In the role, Melia will lead  the agency’s
account management group—focusing on driving business results for clients,
relationship management, developing talent, and bringing cutting edge
innovation to the agency.

Erica Melia, SVP of Account Management at AMP Agency (Photo: Business Wire)

Erica Melia, SVP of Account Management at AMP Agency (Photo: Business Wire)

Melia brings with her more than12 years of experience in integrated marketing
with a specialty in digital. Her award-winning experience includes leading
strategy and program execution for multiple Fortune 500 brands via e-commerce,
CRM, promotions, branded entertainment and sponsorship across digital, social
and mobile platforms.

“Erica’s appointment reinforces the agency’s commitment to providing clients
with the best strategies to grow their business,” says Gary Colen, CEO at AMP
Agency. “She’s a seasoned account leader with passion for strategic integrated
marketing and an appetite for all things digital. She joins AMP with
impressive credentials that include global brand experience and integrated
channel expertise. We’re thrilled to have her on our team.”

Prior to joining AMP Agency, Melia worked at Digitas and DraftFCB, providing
scalable marketing programs that exceeded clients’ objectives. At these
agencies, Melia oversaw multiple client relationships, including: Buick,
Goodyear Retail, The Los Angeles Times, Celebrity Cruises, American Electric
Power and Morgan Stanley. Separately, Melia also served as Director of
Marketing at Mars Chocolate North America, where she drove the My M&M’s
e-commerce direct-to-consumer and B2B businesses from launch to multi-million
dollar business unit during her tenure.

“I am excited to join a top organization that has the passion and reputation
that AMP has,” states Melia.“AMP’s blue chip client roster, entrepreneurial
spirit and creative prowess made it a no brainer to join the organization. I’m
looking forward to leveraging my background and experience to help AMP
continue their momentum and build on their marketplace position.”

For more information about AMP, including a creative portfolio and client
roster, please, become a fan on Facebook, or follow
@AMP_Agency onTwitter.

About AMP Agency

AMP Agency is an integrated communications agency that employs an “Insights
Inspired, Results Driven” approach to conceive, develop and implement
innovative marketing solutions across a range of channels. All recommendations
AMP makes are inspired by consumer insights and a deep understanding of all
media channels and powered by an agency-wide spirit of integration and
creativity. Our client roster is comprised of industry leaders including
Hasbro, Maybelline New York, Samsonite, Intel, Princess Cruises, NFL PLAYERS
and Ansell Healthcare.

Photos/Multimedia Gallery Available:



AMP Agency
Matt Rainone, 617-837-8240
Senior Manager, Integrated Marketing
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