Nordstrom Partners With New Balance And Shoes That Fit To Bring New Footwear
To More Than 8,100 Kids This Holiday Season
SEATTLE, Nov. 20, 2012
SEATTLE, Nov. 20, 2012 /PRNewswire/ -- Nordstrom, New Balance and Shoes That
Fit have come together to bring more than 8,100 children in communities around
the U.S. a special holiday gift again this year – new shoes.
The annual Nordstrom Holiday Giving Tree program begins on November 23 and
runs through December 24. As in years past, all Nordstrom stores will display
a holiday tree with tags that represent deserving local children identified by
national non-profit organization Shoes That Fit. Shoes That Fit works with
more than 200 schools nationwide to determine those children who are most in
need of new shoes and then measures the children's feet so their shoes will
fit comfortably. When customers purchase the tag for $20, the child will then
receive New Balance athletic shoes.
"Over the past few years the Giving Tree program has become a holiday
tradition that we've come to look forward to and we're so glad that we are
working with New Balance and Shoes That Fit to offer it again this year," said
Erik Nordstrom, president of stores at Nordstrom. "A new pair of shoes means a
great deal to these kids.Rather than worrying about shoes that don't fit or
are worn out,they'll now be ableto go to school in anew, comfortable pair
of shoesandfocus on more important things like learning, playing and just
being kids. We're happy that our customers can be a part of helping make that
With this year's planned donation of more than 8,100 pairs of shoes, the
Nordstrom Holiday Giving Tree will have provided more than 31,100 pairs of
shoes to children since the program began in 2010. Those shoes, along with
Nordstrom cash contributions to Shoes That Fit over the past three years,
total more than $1.6 million given to children through the organization.
Nordstrom has a long tradition of displaying giving trees in stores during the
holiday season. In years past, customers and employees could pull tags off the
trees to fulfill wishes for local charities. In 2010, the company focused on
providing footwear to children who live in the communities Nordstrom serves
through the partnership with Shoes That Fit and New Balance. Nordstrom had
worked with New Balance for years to offer customers a great selection of
athletic footwear, and Shoes That Fit was an easy choice for the program given
they had been delivering shoes to deserving kids since 1992.
"New Balance is proud to join Nordstrom and Shoes That Fit to ensure thousands
of children get a holiday gift of athletic shoes this season through the
Giving Tree program to help them lead more active and healthy lifestyles,"
said Jeff Ressa, strategic account manager, New Balance.
"In early 2012, Shoes That Fit gave out our millionth pair of shoes and that
milestone would not have been possible without the Nordstrom Holiday Giving
Tree," said Roni Lomeli, executive director of Shoes That Fit. "Partnering
with Nordstrom and New Balance has allowed us to grow as an organization,
expand our programs and reach out to more children in need across the United
States. We are thankful that Nordstrom and New Balance believe, as we do, that
every child deserves shoes that fit."
Nordstrom, Inc. is one of the nation's leading fashion specialty retailers.
Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 240
stores in 31 states, including 117 full-line stores, 119 Nordstrom Racks, two
Jeffrey boutiques, one treasure&bond store and one clearance store. Nordstrom
also serves customers through Nordstrom.com and through its catalogs.
Additionally, the Company operates in the online private sale marketplace
through its subsidiary HauteLook. Nordstrom, Inc.'s common stock is publicly
traded on the NYSE under the symbol JWN.
About Shoes That Fit:
The mission of Shoes That Fit is to provide new shoes to children in need so
that they can attend school in comfort, with dignity and be better prepared to
learn and play. Shoes That Fit has earned Charity Navigator's highest rating
of 4 stars and is certified by the Better Business Bureau's Wise Giving
Alliance. For more information about Shoes That Fit and how to help children
in your community, visit www.shoesthatfit.org or call (888) 715-4333.
About New Balance:
New Balance, headquartered in Boston, MA, has the following mission:
Demonstrating responsible leadership, we build global brands that athletes are
proud to wear, associates are proud to create and communities are proud to
host. New Balance is currently the only athletic shoe company that
manufactures footwear in the U.S. with 25% of our U.S. footwear shipments
produced at five New England facilities. The company also operates a
manufacturing facility in Flimby, U.K. New Balance employs more than 4000
associates around the globe, and in 2011 reported worldwide sales of $2.04
billion. To learn more about how New Balance Makes Excellent Happen, please
Shoes That Fit
SOURCE Nordstrom, Inc.
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