Andy Cunningham Named Bite Communications CEO

  Andy Cunningham Named Bite Communications CEO

Business Wire

SAN FRANCISCO -- November 20, 2012

Andy Cunningham, marketing and communications veteran and president of Bite
Communications North America, will assume the role of Bite Communications CEO
as of January 1, 2013 as current CEO, Clive Armitage leaves to start a new
Next Fifteen company designed to deliver data-rich, high-value, commercial
insights and to begin operations in early 2013.

Andy Cunningham has been named CEO of Bite Communications (Photo: Business

Andy Cunningham has been named CEO of Bite Communications (Photo: Business

In her new role, Cunningham will lead the 250-strong, 14-office agency to grow
the company and augment its global public relations services with marketing
communications, creative and content, and digital and technology products to
create a world-class global integrated marketing and communications services

Cunningham will report to Tim Dyson, CEO, Next Fifteen.

“I couldn't be more excited about the opportunity to take the reins of Bite at
this incredibly interesting and pivotal moment in the history of the company.
We've all worked hard to build a great global agency that can help our clients
win in the marketplace,” said Cunningham.

In January 2012, Cunningham took on the then newly-created position of
president, Bite Communications North America. In that role, she quickly
motivated and inspired the Bite team in that region—while bringing a
significant background of marketing in the high-tech sector to the agency.

Known as an entrepreneur at the forefront of marketing, branding, positioning
and communicating new waves of innovation, Cunningham has played a key role in
the launch of a number of new categories, including video games, personal
computers, desktop publishing, digital imaging, RISC microprocessors, software
as a service, very light jets and clean tech investing. She has more than 30
years’ experience in creating and executing marketing, branding and
communication strategies that advance corporate reputation, increase
shareholder value and accelerate growth.

One of the highlights of Cunningham’s career includes driving Apple’s PR
during its early years, and working with Steve Jobs on the launch of the
original Macintosh and his NeXT and Pixar ventures. Her work during that time
was recently featured in Walter Isaacson’s bestselling biography of Apple
founder, Steve Jobs.

Cunningham also has deep experience in running and leading agencies. She
launched her own firm, Cunningham Communication, which she grew to more than
250 practitioners with offices in North America and Europe. The firm
eventually was sold to Incepta, now Huntsworth, as Citigate Cunningham in
2000. She then founded brand strategy agency CXO Communication before serving
as CMO at ecommerce company Rearden Commerce.

Cunningham serves on the following boards: The Aspen Institute, CEO, the
Peninsula Open Space Trust (POST), World Presidents Organization (WPO) and
ZERO1: The Art & Technology Network, an organization she founded in 2000 with
the mission to shape the future at the intersection of art and technology. She
also was a long-time board member of the Computer History Museum. Cunningham
is an Aspen Institute Henry Crown Fellow and holds memberships in the Arthur
W. Page Society, TED and Women Corporate Directors. Cunningham received a B.A.
in English from Northwestern University and resides in Palo Alto, California,
with her husband, Rand Siegfried, and their two children, McKinley and Cormac.

About Bite Communications

With 14 locations around the world, Bite Communications, a Next Fifteen Group
company, is an integrated marketing communications consultancy with a proven
methodology that helps clients develop differentiated positions, build digital
footprints and win in the marketplace. Our business- and tech-savvy
communication professionals work with companies who are innovating in their
fields, disrupting markets and changing the world. For more information,
please visit:

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Bite Communications
Steven Brewster, 415-577-8851
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