MAZDA2 B-SPEC: THE 50-HOUR PROJECT

                      MAZDA2 B-SPEC: THE 50-HOUR PROJECT

25-Hour Live Build at PRI, Followed By First Race at NASA 25 Hour

PR Newswire

IRVINE, Calif., Nov. 20, 2012

IRVINE, Calif., Nov. 20, 2012 /PRNewswire/ -- There are many reasons to race.
For Mazdait's all about showcasing the quality, durability and reliability
(QDR) of its products in racing, especially endurance road racing. For most
people, racing is a personal challenge, and a lot of fun. But enjoying racing
and the fun it provides can be expensive. With its new B-Spec race car, Mazda
wants to greatly reduce the financial cost of racing so many more can share in
the excitement and fun.

(Photo: http://photos.prnewswire.com/prnh/20121120/LA17193)

"B-Spec is showroom stock racing at the most basic level. Our Mazda2 is an
affordable car with track performance that will bring a surprising grin to
your face," says John Doonan, Director of Mazda Motorsports. "It's not a
straight-line demon, but the Mazda2 with a B-Spec kits is amazing in the
turns. Our goal at PRI is to show how easy it is to build, and to allow a
diverse team of Mazda racers a chance to race it one week later."

Mazda partnered with Honda to develop the B-Spec concept two years ago. It
was announced at the 2010 Performance Racing Industry (PRI) Trade Show and has
since developed to the point that over a half-dozen car companies have
developed kits.The B-Spec class is now recognized on both the professional and
club racing level in the U.S. and Canada.

Mazda Motorsports sells a B-Spec "kit" for $2,575. A driver looking for a
brand new turnkey racecar could have one delivered ready-to-race from a prep
company for about $25,000. Starting with a used car, and a few DIY skills, a
car could be completed for under $15,000. Winning a SCCA or NASA National
Championship earns $5,000 in Mazda contingency payments, and a shot at the
Mazda Club Racer Shootout worth $75,000. Did we mention that Mazda is seeking
to make racing more affordable?

MAZDA2 B-SPEC BUILD
       Transform a stock Mazda2 into a B-Spec racecar in about 25 hours (three
What:  days at the PRI trade show) with a Mazda B-Spec kit plus safety
       equipment.
When:  Thursday, November 29, 2012 – Saturday, December 1, 2012
Where: Performance Racing Industry (PRI) Trade Show, Orlando, Fla.
       The work will be managed by Long Road Racing with the assistance of
Who:   partners BFGoodrich, SBox Engineering, SafeCraft Safety Equipment, HRP
       Racing, AiM Sports, MOMO, Miller Welding Products and Optrix.
Why:   To demonstrate how EASY it is to do.
How:   Mazda2 + B-Spec Kit + Safety Equipment + Teamwork = Racecar



MAZDA2 B-SPEC RACE
What:  NASA 25 Hour @ Thunderhill Raceway
When:  Saturday, December 8, 2012 – Sunday, December 9, 2012
Where: Thunderhill Raceway, Willows, CA
       The driver lineup will consist ofsix Mazda alums. Professional
       road-racers Tom Long and Charles Espenlaub will be joined by former
Who:   Import Drag Racing Champion Ed Bergenholtz, 2011 MX-5 Cup Rookie of the
       Year Scott Shelton, 2011 Star Mazda Champion and 2012 Indy Lights
       Champion Tristan Vautier, and 2012 Skip Barber Racing School MAZDASPEED
       Challenge Champion Kenton Koch.
Why:   To demonstrate how much FUN it is.
How:   Reliability &  Teamwork

About Mazda & MAZDASPEED
Mazda is the number-one brand for road-racers across North America. Thousands
of Mazda powered grassroots racers compete in various classes with the SCCA
and NASA highlighted by Spec Miata, the world's largest spec class with over
2,500 cars built. In 2006 Mazda established the MAZDASPEED Motorsports
Development Ladder to assist racers in moving up through the ranks. In 2010
this was expanded to include the Mazda Road to Indy. Key to Mazda's success
is strategic partnerships with the Skip Barber Racing School and Mazda Raceway
Laguna Seca.

MAZDASPEED Motorsports is managed by Mazda North American Operations (MNAO).
MNAO is headquartered in Irvine, Calif., and oversees the sales, marketing,
parts and customer service support of Mazda vehicles in the United States and
Mexico through nearly 700 dealers.Operations in Mexico are managed
byMazdaMotor de Mexico in MexicoCity.

Consumer information can be found at www.mazdausa.com with press information
at www.mazdausamedia.com Racers and fans can follow the action on Facebook
(Mazdaspeed Motorsports).

SOURCE MAZDASPEED Motorsports Development

Website: http://www.mazdausa.com
Contact: Dean Case, Communications Officer, Mazda Motorsports, Mazda North
American Operations, +1-310-318-4582, mazdaspeed@MazdaUSA.com
 
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