Sequential Brands Group Names Yehuda Shmidman CEO

  Sequential Brands Group Names Yehuda Shmidman CEO

Business Wire

LOS ANGELES -- November 20, 2012

The Board of Directors of Sequential Brands Group, Inc. (OTC:SQBG)
("Sequential" or the "Company") today announced that Yehuda Shmidman has
joined the Company as its Chief Executive Officer, that he will join the Board
of Directors, and that Colin Dyne has resigned effective immediately to pursue
other opportunities.

“We are thrilled to welcome Yehuda Shmidman to Sequential Brands Group,”
commented William Sweedler, Chairman of Sequential. “With Yehuda’s proven
track record, we are confident that we have the leader in place to execute our
brand management and licensing playbook going forward. Sequential is embarking
on the launch of the William Rast brand at J.C. Penney, and it has signed new
cornerstone licensing agreements for its DVS and People’s Liberation brands.
Under Yehuda’s direction, we look forward to Sequential continuing to build on
the organic growth of its current brands and executing its pipeline of
accretive acquisitions. This is an extraordinarily exciting time for our
Company.”

Yehuda Shmidman previously served as Chief Operating Officer of Iconix Brand
Group, Inc. (NASDAQ:ICON) (“Iconix”), the second largest licensor in the world
after Disney and one of the largest apparel licensors in the world, with an
estimated $12 billion in annual retail sales generated from its brand
portfolio in 2011. Mr. Shmidman joined Iconix in the fall of 2005, the first
year of Iconix’s transformation to a pure-play brand licensing company. Over
the span of seven years with the firm, Mr. Shmidman held multiple positions of
increasing responsibility, ranging from head of global business development to
direct involvement with corporate initiatives related to mergers &
acquisitions, global joint ventures, corporate finance, and investor
relations, which led to his promotion to COO in 2010.

“I believe Sequential is uniquely positioned to become one of the leading
brand management platforms in the world, and I am thrilled to be joining the
organization as CEO to lead the charge,” Mr. Shmidman stated. “In establishing
the vision of this Company, and by providing the capital to execute, Bill
Sweedler and Tengram Capital Partners founded Sequential with a clear business
plan and an equally clear path to achieve its growth objectives. I am
delighted for the opportunity to lead the team, and I am looking forward to
working closely with the Board of Directors to build Sequential Brands Group
in the years ahead.”

During Mr. Shmidman’s seven year tenure at Iconix, its market capitalization
more than quadrupled and its brand portfolio grew from five brands to more
than twenty-five consumer brands across the fashion, home, consumer
electronics, and entertainment industries.

Before joining Iconix, Mr. Shmidman’s career in brand development began as one
of the first employees of a start-up licensing agency in New York that made
its mark in the industry when it introduced the designer Isaac Mizrahi to
Target stores, resulting in a long term direct-to-retail partnership. In 2011,
he was named in the "40 Under 40" list by Crain's New York. Mr. Shmidman
graduated magna cum laude from Yeshiva University with a Bachelor's degree in
Political Science.

Mr. Sweedler added, “The Board of Directors wishes to thank Colin Dyne for his
service as CEO and Board member. We wish him the best in all of his future
endeavors.”

About Sequential Brands Group

Sequential Brands Group, Inc. (OTC:SQBG) owns, promotes, markets, and licenses
a portfolio of consumer brands that presently include William Rast®, People's
Liberation® and DVS Action Sports. The Company ensures that its brands
continue to thrive and grow by employing strong brand management, design, and
marketing teams. The Company has licensed and intends to license its brands in
a variety of consumer categories to retailers, wholesalers and distributors in
the United States and in certain international territories. For more
information please visit the Company's corporate web site at:
www.sequentialbrandsgroup.com.

About Tengram Capital Partners

Tengram Capital Partners, LLC is a private equity firm that focuses
exclusively on leading middle-market consumer and retail companies that own
strong recognizable brands. The team has a diverse background of consumer
investing and operating expertise that assists and guides company management
to unlock the true potential of their brand. Tengram invests in or acquires
both public and private consumer companies. Tengram and its predecessor fund,
Windsong Brands, LLC, has investments in Robert Graham, Sequential Brands
Group, Nest Fragrances, Ellen Tracy, Caribbean Joe, Field & Stream, Carlos
Falchi, Design Within Reach, and Cloudveil. For more information please visit
Tengram’s corporate web site at: www.tengramcapital.com.

Forward-Looking Statements

Except for historical information contained herein, the statements in this
release are forward-looking and made pursuant to the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995. Forward-looking
statements are inherently unreliable and actual results may differ materially.
Examples of forward-looking statements in this news release include statements
regarding the Company's plans to grow its current brands and its plans to
execute on its pipeline of accretive acquisitions. Factors which could cause
actual results to differ materially from these forward-looking statements
include the Company's ability to identify and acquire brands, the Company's
ability to license new and existing brands to third party retailers,
distributors, and manufacturers on terms acceptable to the Company, the
Company's ability to develop and maintain strategic business relationships for
its brands, the impact of competitive products and pricing, growth in targeted
markets, the adequacy of the Company's liquidity and financial strength to
support its growth, and other information that may be detailed from time to
time in the Company's filings with the United States Securities and Exchange
Commission. The Company undertakes no obligation to publicly update or revise
any forward-looking statements, whether as a result of new information, future
events or otherwise.

Contact:

Sequential Brands Group, Inc.
For Investors
(203) 682-8212
or
For Press
Andrea Sobel
(213) 745-2123
asobel@sequentialbrandsgroup.com