The Makers of Nestle® Pure Life® Purified Water Donate Water to Texas Youth Football and Cheer League to Encourage Healthy

 The Makers of Nestle® Pure Life® Purified Water Donate Water to Texas Youth
           Football and Cheer League to Encourage Healthy Hydration

PR Newswire

STAMFORD, Conn., Nov. 20, 2012

STAMFORD, Conn., Nov. 20, 2012 /PRNewswire/ -- In Texas, football and those
Friday night lights are true to people's hearts – but the importance of
hydration may not always be top of mind. Representatives from Nestle® Pure
Life® recently visited a local Texas youth and football cheer practice to help
inspire the coaches and parents to make healthy choices for their families and
join the Nestle Pure Life Hydration Movement. To encourage the kids to drink
water and stay hydrated during practice, Nestle Pure Life donated more than
12,000 bottles of water to the League.

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(Photo: http://photos.prnewswire.com/prnh/20121120/MM10489)

"It's extremely important for them to stay hydrated," said Chanda, parent and
League President, about her players. "We start football in late July, when the
temperatures in Texas can be upwards of 105 degrees."

A recent study showed that 64 percent of school-aged children were dehydrated
before they left for school.[1] Parents can help their kids learn healthy
hydration by encouraging them to grab for water instead of sugared beverages.
To maintain proper hydration, kids need to get into the habit of drinking
water throughout the day, and this is especially necessary during exercise.

"Whatever sport you play, physical activity makes your body lose water. So
it's really important to make sure you drink water before, during and after
exercise," said Maude Ancone, Brand Manager of Nestle Pure Life. While not
part of the usual Hydration Movement program, Nestle Pure Life surprised the
league with a donation of Nestle Pure Life bottled water to help inspire them
to stay hydrated all season long and make a healthy change.

For the past two years, Nestle Pure Life has asked families to make a pledge
to swap one 12 ounce sugared beverage with water every day for a year. To
date, more than 124,000 families have participated, and this simple step has
helped to eliminate billions of calories from families' diets in the U.S.[2]
The small effort from parents to join the Hydration Movement can make a big
impact towards helping their families maintain a healthier lifestyle.

To make a commitment to healthy hydration, join the Nestle Pure Life Hydration
Movement by going to www.facebook.com/nestlepurelife. While there, see the
other families who have joined the movement and shared their stories. Take
the pledge and discover what a difference it makes to your family's healthy
lifestyle!

About Nestle Waters North America

Nestle Waters North America is the nation's leading bottled water company.
Nestle Waters offers consumers a variety of portable, calorie-free bottled
waters, including Poland Spring and other natural spring water brands; Nestle®
Pure Life®, a nationally distributed purified bottled water; and international
brands, S. Pellegrino, Perrier and Acqua Panna. Most recently, the company
has added a refreshing line of ready-to-drink iced teas. Based in Stamford,
Connecticut with 7,500 employees nationwide, Nestle Waters North America is
committed to creating shared value for society. It does so through healthy
hydration, jobs and benefits to communities where it operates, and
environmental stewardship, most notably responsible water management,
lightweight packaging and advancing recycling in America. People's interest in
reducing their calories from beverages and having a reliable second source of
water has led Nestle Waters North America to be third largest non-alcoholic
beverage company by volume in the U.S.

[1] *Source: "The Hydration Status of School-Aged Children in the U.S." from
the Oakland Research Institute study of 337 kids in Los Angeles and 211 kids
in New York
[2] Based on a typical 12 ounce, 140-calorie sugared beverage being replaced
with water in 50,000 families every day for a year



SOURCE Nestle Waters North America

Website: http://www.nestle-watersna.com
Contact: Caroline Burns, +1-617-939-8414, cburns@conecomm.com
 
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