Electus International Secures Multi-Title Deal with Discovery Networks CEEMEA

Electus International Secures Multi-Title Deal with Discovery Networks CEEMEA

AMERICAN DIGGER, FLIP MEN, FASHION STAR and MOB WIVES: CHICAGO to Premiere in
Nearly 105 Countries around the World

PR Newswire

NEW YORK, Nov. 20, 2012

NEW YORK, Nov. 20, 2012 /PRNewswire/ --Ben Silverman's multimedia
entertainment studio Electus, an operating business of IAC (Nasdaq: IACI),
today announced that its global distribution arm, Electus International, has
secured a multi-title, finished tape deal with Discovery Networks Central and
Eastern Europe, Middle East and Africa (CEEMEA) for four unscripted titles
including AMERICAN DIGGER, FASHION STAR, FLIP MEN and MOB WIVES: CHICAGO.
These series will broadcast across Discovery Networks 105 countries within its
CEEMEA territories from January 2013 on their flagship network brands
Discovery Channel and TLC.

"From the  groundbreaking format of Fashion Star and unforgettable
personalities in Mob Wives: Chicago to the relatable concept and environments
of Flip Men and  American Digger, we're pleased to bring these four titles to
viewers who will appreciate the authenticity and engagement of today's
unscripted television," said John Pollak, President of Electus International.
"We are equally excited to continue our relationship with Discovery Europe, as
we stay committed to bringing diverse and compelling stories and characters to
audiences around the world."

"Discovery Networks CEEMEA is pleased to be partneringwith Electus
International to provide our viewers with the very best in factual and
lifestyle entertainment, designed to appeal to both global and local
audiences," said Paul Welling, SVP and Head of Channels for Discovery Networks
CEEMEA. "With a proven track record for delivering compelling series and
attracting fresh talent, Electus is a natural partner for Discovery Networks
and we look forward furthering our already-strong relationship in the future
and providing our audiences with content they love to watch."

American Digger follows former professional wrestler turned modern day relic
hunter Ric Savage as he and his team from American Savage seek to unearth
valuable Americana from historically significant sites. The search is often
the easiest part — stubborn landowners against the search are often harder to
penetrate than the ground to be excavated. What artifacts Ric's crew does find
are sold for a substantial profit, once the property owners receive their
share. In addition to two recovery experts, Rue Schumate and Bob Buttafuso
the American Savage team is a family affair: Ric's wife Rita and their 25-year
old Giuseppe round out the group.American Digger is created and executive
produced by Gurney Productions (Auction Hunters).

Fashion Star gives 14 unknown designers the chance to compete for a
life-changing opportunity: a multi-million dollar contract to launch their
clothing lines in Macy's, H&M, and Saks Fifth Avenue, three of the largest
retailers in the U.S. Contestants are put to the test in a series of
real-world scenarios to determine who has the vision, drive, and talent to
build a fashion empire. It's not all sketching and stitching--even with top
experts as their guides and mentors throughout the process, competing
designers must be as skilled in the business of the cutthroat fashion industry
as they are in their creativity. Fashion Star is executive-produced by Elle
Macpherson, Ben Silverman, and Jimmy Fox of Electus, Jane Lipsitz and Dan
Cutforth of The Magical Elves, Rick Ringbakk of 5x5 Media and EJ Johnston and
James Deutch of EJD Productions.

Flip Men showcases the young, entrepreneurial duo of Utah-based Doug Clark and
Mike Baird navigating the risky business of purchasing and flipping foreclosed
properties. In each episode, the hosts walk viewers through the fickle process
while providing tips and expert analysis along each journey. The additional
twist? Doug and Mike often aren't sure what lies behind the literal door —
biohazards, squatters, or utter disrepair — making for some nasty surprises
for them and viewers alike. Time is of the essence as the duo cleans up,
renovates, stages, and markets the redone property, proving that this isn't
your average makeover. Flip Men was created and executive produced by Dave
Broome (The Biggest Loser) and 25/7 Productions.

Mob Wives: Chicago follows the lives of five women allegedly connected to "The
Outfit," Chicago's Mob, as they bear the cross of their Mob-associated
fathers. With lives that are right off the pages of a story book, each woman
has chosen her own way to live her life in the city that was once home to Al
Capone, both in spite and because of their fathers. Along the way the women
battle friends, families, and each other as each tries to do what's best for
herself and her children. But ultimately, it is the ghost of the fathers they
battle, living and dead, as they try to overcome and persevere in the face of
notorious legacies. Mob Wives: Chicago is created and produced by JustJenn
Productions and executive produced by Electus and the Weinstein Company.

"Expanding our strong relationship with Discovery into the Eastern European
and Middle East/African territories has been a standing priority for Electus
International," said Diego Piasek, Director of Sales for Electus. "American
Digger, Fashion Star, Flip Men and Mob Wives have been global successes for us
this year, and we're thrilled for four additional titles to find a home with
Discovery these new and exciting markets."

About Electus
Electus is the first integrated multimedia entertainment studio to unite
producers, creators, advertisers and distributors under one roof and produce
all forms of content for distribution across a variety of platforms around the
world. Headed by Ben Silverman in partnership with IAC (NASDAQ: IACI), the
company connects advertisers, distributors and content creators early on in
the development process, enabling marketers and advertisers to be a true
partner in campaigns and content creation. Electus International, the global
distribution arm of Electus, is responsible for all international sales and
distribution for Electus' programming and its studio partners as well as
programs and formats from other well-known 3^rdparty providers. For more
information on Electus, visitwww.electus.com.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1
nonfiction media company reaching more than 1.8 billion cumulative subscribers
in 217 countries and territories. Discovery is dedicated to satisfying
curiosity through 153 worldwide television networks, led by Discovery Channel,
TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint
venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first
24-hour 3D network. Discovery also is a leading provider of educational
products and services to schools and owns and operates a diversified portfolio
of digital media services, including Revision3. In Central and Eastern Europe,
the Middle East and Africa, 10 Discovery brands reach 179 million cumulative
subscribers in 105 countries with programming customized in 19 languages.

Media contacts:
Electus
Justine Sacco
(212) 314-7326
Justine.sacco@iac.com

Sunshine Sachs
Jessica Berger
(212) 691-2800
berger@sunshinesachs.com 

Discovery Networks CEEMEA
Sharon Ezzeldin
+44 7920769665
sharon_ezzeldin@discovery-europe.com

SOURCE Electus

Website: http://www.electus.com
 
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