2012 A Record-Breaking Year for Jackson’s Marketing Team

  2012 A Record-Breaking Year for Jackson’s Marketing Team

    Company Again Recognized as an Industry Leader Through Numerous Awards

Business Wire

DENVER -- November 20, 2012

Jackson National Life Insurance Company^®’s (Jackson^®’s) marketing department
has had a record-breaking year, earning 32 awards from various industry and
communications organizations throughout 2012. This achievement is a
significant increase from 2011 and 2010, in which Jackson’s marketing
materials took home 23 accolades each year, respectively. Jackson, a leading
provider of investment and retirement solutions with nearly $130 billion in
assets, received recognition for several of the company’s recent marketing
collateral, educational pieces and electronic elements.

Overall, Jackson took home 12 accolades at the 18^th Annual Communicator
Awards, five at the 23^rd Annual Apex Awards, six at the 79^th Annual
Insurance and Financial Communicators Association (IFCA) Awards and nine at
the 54^th Annual Insurance Marketing and Communications Association (IMCA)
Awards. All four organizations honor creative excellence and recognize
outstanding marketing and communications materials.

Multimedia collateral in support of Jackson’s newest variable annuity product,
Elite Access^SM, garnered five total awards, including a Grand Award from
Apex, an Award of Distinction and an Award of Excellence from the Communicator
Awards, an Award of Excellence from IMCA and an Award of Excellence from IFCA.
The awards recognized an animated, multimedia video featuring noted actor and
economist, Ben Stein (www.youtube.com/watch?v=B498Epzh0n4), as well as the
material’s innovative and creative packaging campaign. In addition to the
multimedia collateral, Elite Access’ brochure, microsite and overall campaign
materials garnered four more awards.

“Our top priority is to develop marketing materials that meet the evolving
needs of financial advisors,” said Kathy Schofield, vice president of
marketing for Jackson National Life Distributors LLC. “What really matters to
us is that our tools and materials add value to the advisor’s business. We’re
honored that our work has been consistently recognized for its effectiveness
and creativity and we are extremely proud of our talented team.”

Jackson won yet another IMCA Best of Show award for its “Strength in Motion”
brochure, a piece that outlines the organization’s financial strength and
breadth of retirement product solutions. In addition to the Best of Show
achievement, the brochure earned an Award of Distinction from the Communicator
Awards and an Award of Excellence from IMCA.

Jackson’s marketing department is based at the company’s distribution office,
located in Denver, Colorado. For more information on Jackson’s marketing
campaigns and other awards received, please contact Courtney Sipperley at
Courtney.Sipperley@jackson.com.

About Jackson National Life Insurance Company

With $130 billion in assets (IFRS)*, Jackson National Life Insurance Company
(Jackson) is a leading provider of retirement solutions. The company sells
variable, fixed and fixed index annuities, and institutional products. Through
its affiliates and subsidiaries, Jackson also provides asset management and
retail brokerage services. Jackson markets its products in 49 states and the
District of Columbia through independent and regional broker-dealers,
wirehouses, financial institutions and independent insurance agents. Jackson’s
subsidiary, Jackson National Life Insurance Company of New York^®, similarly
markets products in the state of New York. For more information, visit
www.jackson.com.

*Jackson has $130 billion in total IFRS assets and $119 billion in IFRS policy
liabilities primarily set aside to pay future policyowner benefits (as of
6/30/12).

Elite Access Fixed and Variable Annuity (VA650, VA 660) is issued by Jackson
National Life Insurance Company (Home Office: Lansing, Michigan) and in New
York (VA650NY, VA 660NY) by Jackson National Life Insurance Company of New
York (Home Office: Purchase, New York). Variable annuities are distributed by
Jackson National Life Distributors LLC, member FINRA, may not be available in
all states, and state variations apply. This product has limitations and
restrictions, including withdrawal charges and excess interest adjustments
(interest rate adjustments in New York) where applicable.

Jackson issues other variable annuities with similar features, benefits,
limitations and charges. Discuss them with your representative or contact
Jackson for more information.

Jackson is the marketing name for Jackson National Life Insurance Company^®
and Jackson National Life Insurance Company of New York^®. Jackson National
Life Distributors LLC.

Before investing, investors should carefully consider the investment
objectives, risks, charges and expenses of the variable insurance product,
including its underlying investment options. The current prospectus (or for
the variable insurance products the contract prospectus and underlying fund
prospectuses, which are contained in the same document) provides this and
other important information. Please contact your representative or the Company
to obtain the prospectus(es). Please read the prospectus(es) carefully before
investing or sending money.

Annuities are issued by Jackson National Life Insurance Company (Home Office:
Lansing, Michigan) and Jackson National Life Insurance Company of New York
(Home Office: Purchase, New York). Variable annuities are distributed by
Jackson National Life Distributors LLC, may not be available in all states and
state variations may apply. These contracts have limitations and restrictions,
including possible withdrawal charges, recapture charges and excess interest
adjustments. Contact your representative or the Company for more information.

Jackson National Life Insurance Company is an indirect subsidiary of
Prudential plc, a company incorporated and with its principal place of
business in the United Kingdom. Prudential plc and its affiliated companies
constitute one of the world's leading financial services groups. It provides
insurance and financial services directly and through its subsidiaries and
affiliates throughout the world. It has been in existence for over 160 years
and had $570 billion in assets under management as of June 30, 2012.
Prudential plc is not affiliated in any manner with Prudential Financial,
Inc., a company whose principal place of business is in the United States of
America.

Contact:

Jackson National Life Insurance Company
Corporate Communications
Courtney Sipperley, Media Relations Specialist
(303) 224-7546
Courtney.Sipperley@jackson.com
 
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