Strangeloop Announces Advanced Web Acceleration Technology for Amazon CloudFront Customers

  Strangeloop Announces Advanced Web Acceleration Technology for Amazon
  CloudFront Customers

A leading front-end performance solution offers add-on service for content
delivery to cut page load times by more than half

Business Wire

VANCOUVER, British Columbia -- November 20, 2012

Web acceleration provider Strangeloop Networks today announced that its
advanced acceleration technology is now available as an add-on service for
customers using Amazon CloudFront, the Content Delivery Network (CDN) from
Amazon Web Services (AWS).

The Strangeloop Site Optimizer is a service, available immediately to Amazon
CloudFront customers, which applies front-end optimization (FEO) techniques
automatically across websites, resulting in pages that load up to twice as
fast for desktop and mobile browsers. Site Optimizer transforms FEO from a
complex manual coding process to an automated function performed in real time
by an intelligent system.

Combining content delivery with front-end transformation is a natural marriage
for site owners who care about delivering the fastest possible user experience
to their online customers. While CDNs shorten server round trips, FEO reduces
page requests and payload. Combined, the two solutions have a dramatic impact
on page load. By itself, a CDN implementation can cut load times by half.
Adding the Strangeloop Site Optimizer to the mix typically halves load times
yet again.

“We chose Amazon CloudFront because of its ability to offer competitive
content delivery compared to other higher-cost CDN services,” said Dan
Wacksman, Senior Vice President of Global Distribution, Outrigger Hotels and
Resorts, which currently manages, owns and/or operates 45 properties in
Hawaii, the greater Pacific region, and Asia. “We chose Strangeloop’s Site
Optimizer service because of its proven expertise in the area of front-end
optimization. Together, Amazon CloudFront and Strangeloop cut our page load
times in half instantly for both mobile and desktop visitors, without
requiring any changes to our site or servers.”

“Strangeloop’s Site Optimizer service for front-end optimization (FEO)
solution complements the Amazon CloudFront content delivery service,” said
Alex Dunlap, Senior Manager of CloudFront, AWS. “Speed of delivery at an
affordable cost is a key principle behind Amazon CloudFront. While Amazon
CloudFront optimizes low latency delivery of static, dynamic, or streaming
content using a global network of edge locations, Strangeloop’s Site Optimizer
tackles page performance at the front end, speeding up page rendering in the
browser. We are excited that the two services together will help customers
offer an even better experience to their end-users while visiting their web

How Strangeloop’s site optimization technology works

Between 80-85% of end-user response time happens at the front end: front-end
problems include too many round trips, too many bytes, poor caching, and poor
rendering. Front-end optimization (FEO) optimizes HTML to speed up page
rendering, using practices such as compressing images, consolidating
resources, rewriting object names, re-ordering when/how objects are rendered,
re-ordering when scripts are executed, opening more concurrent browser
connections, and leveraging the browser cache.

Site Optimizer optimizes the HTML pages themselves, by rewriting them as
needed, in the process creating a number of optimized resources
(images/css/javascript/etc.) that the rewritten pages will reference. Amazon
CloudFront can be used to deliver all these optimized resources, as the CDN,
from locations closest to the actual clients.

“We’re thrilled to be working with the technical team at AWS,” said Jonathan
Bixby, CEO, Strangeloop Networks. “As the world’s largest, most secure, most
robust cloud service platform they’re in a strategic position to bring
advanced front-end optimization to site owners who would otherwise not have
access to the aggressive FEO toolset that the current online marketplace
demands. We are extremely excited about the opportunity to continue to work
with this fantastic platform.”

For more information:

About Strangeloop Networks

Strangeloop is the leader in providing next-generation front-end optimization
(FEO) solutions. Companies like eBay/PayPal, Visa, and Petco have implemented
Strangeloop solutions to speed up their websites and enterprise applications.
As a result, they’ve achieved dramatic gains in key metrics, increasing sales
by up to 22% and growing organic search traffic by up to 10%. As the earliest
entrant in the FEO space, Strangeloop was the first company to market an
automated solution – the Strangeloop Site Optimizer – with the ability to
tackle front-end performance problems as a service via the cloud. The
Strangeloop Mobile Site Optimizer is the only advanced optimization solution
that addresses the unique challenges of delivering faster sites to mobile
users. Strangeloop is based in Vancouver, BC. For more information, visit


Strangeloop Networks
Marie Clavel, 1-800-763-1712
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