"Drop & Shop" Retail Recycling Programs Provide Great

"Drop & Shop" Retail Recycling Programs Provide Great "Environment"
for Consumers 
Over Half of Those Returning Batteries to Stores Stay to Shop 
ATLANTA, GA -- (Marketwire) -- 11/20/12 --  Of those who "drop and
shop," 51% in the U.S. and 56% in Canada go beyond replacing what
they just recycled to shop and buy other items, according to a recent
study commissioned by Call2Recycle(R), a product stewardship
organization managing the only no-cost battery and cellphone
collection program in North America. Of those surveyed, 54% in the
U.S. and 45% in Canada consider retailers a key source for learning
about recycling programs where 18% of the U.S. population and 24% of
the Canadian population participates in retail "take back" programs
for the collection and recycling of batteries and cellphones.  
This is good news for the many environmentally-committed retailers
who offer take back programs for their customers. Major retailers
such as The Home Depot, Best Buy, Canadian Tire, RadioShack and
Lowe's all offer onsite collection of recyclables, including
rechargeable batteries. Up to 80% of battery and cellphone recyclers
surveyed cited "convenience" as a major motive for participation and
up to 80% percent of respondents say they have positive feelings
about stores that offer such programs. 
"When collection programs are convenient and accessible, busy
consumers will integrate recycling into their routines, setting the
stage for growth in recycling participation," says Carl Smith, CEO
and president of Call2Recycle. And with busy consumers spending up to
half their leisure time (according to Reader's Digest) running
errands, the ability to consolidate seems to be a major driver in
determining which tasks get accomplished. Adds Smith, "We are
continuing to work with retailers to make it even easier for people
still holding on to rechargeable batteries to fit recycling into
their weekly errand list." 91% of the U.S. population has access to a
Call2Recycle battery collection location within ten miles of their
residence. 
According to the response data, consumer support of product recycling
is heavily influenced by three key factors: the mode of product
collection; how accessible the collection program is for consumers;
and their general awareness of take back programs. Batteries and
cellphones, among other products, are primarily collected at retail
outlets where consumers already shop. 
Call2Recycle counts consumer participation through the retailer's
programs as part of its impressive record of more than 70 million
pounds (34 million kilograms) of rechargeable batteries diverted from
the waste stream. This participation can only increase as 67% and 75%
of non-battery and cellphone recyclers surveyed, in the U.S. and
Canada respectively, say they intend to recycle in the future.  
Research Source:
 2012 Omnibus and Attitude & Usage research
commissioned by Call2Recycle, and conducted by IPSOS, a global
independent market research company.  
About Call2Recycle(R)  
Call2Recycle is the only free rechargeable battery and cell phone
collection program in North America. Since 1996, Call2Recycle has
diverted 70 million pounds (34 million kilograms) of rechargeable
batteries from the solid waste stream and established a network of
30,000 public collection sites throughout North America. Advancing
green business practices and environmental sustainability,
Call2Recycle is the most active voice promoting eco-safe reclamation
and recycling of rechargeable batteries and cellphones. It is the
first program of its kind to receive the Responsible Recycling
Practices Standard (R2) certification. Founded in 1994, Call2Recyle
is a non-profit organization. Learn more at call2recycle.org,
call2recycle.ca or 877.723.1297. Become a follower or fan at
twitter.com/call2recycle or facebook.com/call2recycle 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2158533 
Contact:
Marijane Funess
Crenshaw Communications
212-367-9746
marijane@crenshawcomm.com 
Linda Gabor
Call2Recycle(R) 
678-218-1082
lgabor@call2recycle.org 
 
 
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